Genta shares his thoughts with Li Fanyu for a purpose. Pen, fun, and www.biquge.info

Li Fanyu is so young and so wealthy that he can set an example for the market, especially the Chinese market. To a certain extent, if Li Fanyu participates in a fashion brand project, he may be more effective than any big-name celebrity endorsement in China.

What's more, this amazing man has a very high talent for the design of clocks and watches, and also has enough processing technology to meet all kinds of high-end luxury goods.

These are all available conditions in the eyes of Root Tower!

And Li Fanyu is obviously also a crooked idea.

Zhengxin has developed to the present, its high-end products have A8, RS, Longbow, Jinya SR, Ganjiang, Range Rover and a variety of high-end models covering sedans, sports cars, SUVs and other brands.

In fact, although Zhengxin has engaged in a low-end brand like Volkswagen, its products are still mainly mid-to-high-end - the profits in this are relatively large.

So here's the problem.

What is the right faith lacking now?

Zhengxin has no shortage of products, no lack of R&D strength, and even in terms of market performance, it has thrown off a large number of second-tier car companies, and has hardened several first-tier brands.

However, whether it is at home or abroad, casually ask someone about the advantages and disadvantages of the two car companies, Zhengxin and Mercedes-Benz.

In the eyes of outsiders, Zhengxin is afraid that he still has to bow his head.

So the question is, what is the reason for this?

Without its own heritage, the rise time is short, and a set of brand culture that can be accepted by the masses has not yet been formed.

If you want to revive the X-car brand, there is something like this. After all, the product that best represents a car company's design and manufacturing capabilities is still a sports car model.

But Genta's idea reminded Li Fanyu of another thing in the previous time and space.

That's BMWLifestyle, BMW, which is also known as the BMW Living Pavilion.

But don't get me wrong, this BNWLifestyle is not the so-called "BMW men's wear" that is full of dirty clothes with blue sky and white cloud propeller logos printed on them.

Instead, it operates a fashion brand that integrates BMW elements in all aspects, from car accessories, golf equipment, to men's and women's clothing.

In the previous time and space, as the second brother of the German family, BMW has never given up surpassing Mercedes-Benz in influence. Whether it is from the positioning, or a variety of marketing strategies, all of them are targeted at Mercedes-Benz Big Brother.

Combined with BMW's youthful positioning, BMW Life Hall came into being, combining men's and women's fashion items such as casual clothing and accessories with the concept of automobiles, and doing it well.

At the same time, it has also greatly increased BMW's brand influence - from another aspect other than automobiles, it has transformed BMW's brand value into some necessary objects for life, and sold its own brand values to customers.

Now, Li Fanyu sees an opportunity from Genta and Zhou Qingyu!

"Mr. Genta, what do you think of my proposal?" asked Li Fan with a foolish smile.

Genta was speechless for a while, "Mr. Li, I don't know what you ...... about fashion."

Looking at Genta's entangled face, Li Fanyu instantly understood what he meant.

Is this a suspicion of the master's strength?

Hehehehehehe......

All right.

I'll talk to you about resources!

"Mr. Genta, when I came up with this idea, I mean that I have the resources to make it a reality. Needless to say, the strength of Zhengxin is not short of money. Of course, money may not be an issue for you either. So let's talk about something other than money. ”

Li Fanyu grabbed a handful of cherries on the plate and put one on the table: "First of all, since your target market is China, then in this market, Zhengxin has a certain brand foundation. In particular, our high-end models, whether it is Audi's A8, Longbow, Jinya, Land Rover's Range Rover, or even the current X-car Cadre, are all high-end luxury models. So we have a deep user base and resources. This is one of them. ”

"Second, we have formed a sales network covering all cities in China. And in the first-tier cities with the most spending power in the country, there are flagship experience stores. At this point, you can imagine the help for the growth and development of a related brand. ”

"The third is the R&D capabilities and the breadth of its brands. We can use a variety of high-end automotive products to drive related fashion brands. If necessary, if I want to, then Zhengxin can even match the development of fashion brands with brand new high-end models. In fact, the first shot fired in China is the result of a perfect fusion of the women's model of the Audi TT and the fashion brand. ”

Speaking of this, Zhou nodded to Genta, indicating that what Li Fanyu said was correct.

Seeing Genta's expression loosen slightly, Li Fan got up with a foolish smile and took off his coat, "Fourth, that is, myself." ”

He didn't explain this too much, but directly ripped off his tie, revealing the perfect male silhouette under the white shirt.

The well-proportioned muscular shape, the perfect lines that come together, the slightly angular face, and the proud and confident expression on the face......

made Zhou Qingyu look stupid for a while, and also made Genta, who is an aged man, feel embarrassed.

The most energetic age, perfect body, intimidating temperament, and outstanding net worth!

This is simply the perfect fantasy object for women and the ideal template for men!

Genta nodded in a daze.

……

Amagi Airport.

In front of the VIP check-in lane.

Seeing that Genta was concentrating on reading the newspaper, Zhou whispered and gently pushed Li Fanyu: "You can really do it, I discussed with him before to merge Genta brand watches into Whispering Light Luxury in China and set up a separate men's brand, but he didn't do it." Now I've agreed to work for you."

Li Fanyu waved his hand, "What is a wage earner, isn't this cooperation?" Cooperation!"

Looking at his stinky appearance, Zhou pouted softly and childishly, "What you say is what it is." ”

Li Fanyu smiled: "Whisper, otherwise you can also mix in a share, and let me, a latecomer, borrow the light of your whispering and extravagance." ”

"Li Dongyan is serious, the little woman doesn't dare to be," Zhou whispered and pinched his orchid finger, amused.

Seeing Purgatory smirking, she snorted and laughed: "Stupid, I must intervene in such a big action of yours." But it is not you who lend my light, but I lend your east wind. ”

Seeing that Li Fan smiled foolishly and was silent, Zhou asked softly, "Then what do you want to do?"

Li Fan smiled foolishly and directly pinched Zhou Qingyu's face: "Then don't worry, the mountain people have their own tricks!"