A few days later, Ahri Baba headquarters.

Ma Feng, the big boss, took the time to meet with Peng Ying, who was considered a confidant, and glanced at a research report handed over by Peng Ying.

Ma Feng is not a person who likes to read books and reports in person, so he really just glanced at it, threw it on the table, and asked Peng Ying to make a verbal statement: "It's stinky and long, don't look at it, you just say that you solved something." ”

To be a boss, there are all kinds of opportunities, that is, to lie on the sofa chair and listen to the dry goods extracted by subordinates after testing and digesting the poison, otherwise where will you get enough energy.

"It's just a draft because we don't pay for the consultation. Last time, I heard that you and Mr. Wei invited Feng Jianxiong to do strategic research, and I also had a coincidence to discuss with him, about the company's current expansion process, the problem of anti-counterfeiting transformation, if you are interested, you can ask him to make a statement in person. ”

"Who is Feng Jianxiong?" Ma Fengleng paused, but didn't even remember the name. It took me a full five or six seconds to come back to my senses before I remembered that it was the young man I had talked to during the last conference call with Wei Zhe and Cai Chongxin.

It can be seen that just relying on CCTV twice and the last "Jinling Zero Distance", even if the eloquence shown in the show is very rebellious, it is not enough for people to engrave your name everywhere in the brain at once.

However, being able to be recalled by the top bulls in the industry for five seconds is a kind of progress.

After figuring out the ins and outs, Ma Feng couldn't help but be curious: "Did you see that Feng Jianxiong a while ago?

Peng Ying hurriedly explained: "He went home for a long vacation to spend the holiday with his family. ”

Ma Feng snorted: "It turns out to be a local, so let's see it." ”

Hearing that the other party was an acquaintance, Ma Feng also regained interest in the report thrown on the table, and was willing to take some time to read it carefully.

Ma Feng has a good idea of the company's recent expansion problems, but he doesn't worry much. Because with his vision, he knows that other domestic counterparts also have this kind of problem, and all companies with faster performance development speed and bigger market than him are all more serious than him, so he doesn't think there is much need to solve this problem.

For example, in terms of the internal friction of the performance of innovative companies, the problems faced by Boss Li's Du Niang are now dozens of times bigger than Ahri?

Boss Li is not worried, what is he worried about?

After reading the report for a while, it was really a detailed horizontal peer analysis at the beginning, comparing Baidu, Shengda, and Net-Yi with the three current domestic giants, and the various problems listed in it made Ma Feng quite eye-opening and his first reaction was quite surprising. But when I think about it carefully, I feel that it is really easy for this kind of thing to happen, and I simply understand the weakness of human nature too well.

In the domestic technology industry circle in 06, there is no such thing as BAT, and B and T are still relatively weak. Now is the reshuffle period when the first three giants are gradually declining and the latter three have not yet risen.

Since the collapse of the Internet bubble in 2000 and the recovery in 03, in the cold winter period of the past few years, Internet companies are inconspicuous, and everyone has only one mission, that is, to survive.

After the end of the cold winter period, the richest man in China in 04 was the boss of Net-Ease, Ding Sanshi Ding - Net-Easy, Sohu, and Sina were the top three, and Net-Easy was the largest and the latest to be listed on the NASDAQ. So as soon as the cold winter is over, it is naturally Ding Sanshi's turn to be the richest man on the Internet.

It's a pity that Ding Sanshi's richest man has only been the richest man for more than half a year, and at the end of 04, Shengda, which does legendary online games, was listed on the NASDAQ, so the upstart Chen Tianqiao took over the position of Ding Sanshi's richest man on the Internet, and sat for more than half a year.

Then, in the middle of 05, Baidu was listed on the NASDAQ, and it was Boss Li's turn again.

In the past few years, basically which giant went to the NASDAQ to cash out, the position of the richest man on the Internet was changed.

Therefore, Ma Feng's most focused learning goals now are obviously Li, Chen, and Ding.

As long as the management issues of these three companies are analyzed to the point, Ma Feng can easily listen to them.

Therefore, the horizontal analysis in Feng Jianxiong's report immediately made Ma Feng want to stop, and he was reluctant to skip or read any of them.

"Baidu's biggest problem is that its innovative business and backward KPI assessment system cannot be coordinated, resulting in rampant data, traffic, and fraud. Baidu has a business that makes sure you don't lose money no matter how you lie down: search bidding ranking. There are also a bunch of businesses that stand and fight to the death without making money: post it, encyclopedia, know......

However, Baidu's human resource management department can't punish those who are making money and are lying down and paddling, nor can it pick out and reward those who are losing money and are standing and working hard. Therefore, in the long run, there will inevitably be serious diseases of large companies and all kinds of internal corruption.

Harders find that their efforts are not rewarded, and then spend their energy on currying favor with human resources in an attempt to revise a KPI appraisal system that is beneficial to them, or even simply find a way to transfer to a business unit that can achieve performance while lying down. No matter how arrogant Li Yanhong himself is, he can't control a group of people who are detached from morality......"

Because this part of the content is only an overview, not a formal report, it is still written in a bit colloquial, similar to small talk between friends. Ma Feng looked at it and said in his heart: It turns out that Li Yanhong's internal management problems are so serious?

Then, he continued to read the internal friction review of Chen Tianqiao's Shengda network.

He is still very familiar with Chen Tianqiao, after all, everyone is a Zhejiang businessman, and this year he has just partnered with Ding Sanshi and Chen Tianqiao to set up a club "Jiangnan Club", where a group of people occasionally drink tea and sit down to talk about some business experience.

And Chen Tianqiao's business has no other bad deeds except for making online games to harm students. The current momentum of development, except for the fact that the new imported online game "World of Warcraft" just launched last year has hit the market of all traditional online games, there are really no other hidden dangers.

In addition, Chen Tianqiao is still quite ambitious, even if the online game is not good, he still thinks about diversifying his business every day and infiltrating pan-entertainment, and two years ago he also invested in a certain point of literature, a flag-carrying website in the online literature circle, and I heard that the revenue and profits are also good now.

In addition, Chen Tianqiao seems to have a bigger and more ambitious plan this year, he tried to build a pan-entertainment hardware terminal called "Shengda Box", on the basis of the network video business that has just revealed the clues, directly get out of network TV. (Don't be surprised, Chen Tianqiao's idea was so advanced back then, this thing was put six or seven years later, when the concept of mobile Internet and content payment had matured a lot, let Jia Leting do it, but it failed.) Chen Tianqiao was also in that hand, losing most of the money he earned from online games such as making legends, and then obediently retired to the second line. ）

Therefore, Feng Jianxiong's report said that the internal friction problem faced by Chen Tianqiao was so serious, Ma Feng naturally felt that it was alarmist, but it also made him want to read it even more.

"The internal friction problem faced by Chen Tianqiao's Shengda network is actually the same as Boss Li, that is, the layman management does not know how to manage and assess the subordinates of the insider. They started out as a game, and they know very well whether a game is good or not, and whether the R&D and operation teams should be rewarded or punished. If there is a result, whether it is a good R&D or a good operation, and if there is a problem, whether it is the fault of R&D or the fault of operation, they can reward and punish them with reason.

However, for literature, for online television, and for the newly expanded pan-entertainment territory, Chen Tianqiao and his henchmen lack a scale in their hearts.

Previously, they did online games, and online games are inherently free of piracy, only private server problems, so the measurement index of an online game is very easy to determine, that is, to directly see how much money players have rushed. Therefore, Chen Tianqiao and his core team do not have the ability to 'how to measure the merits of practitioners in an industry that does not only look at turnover'.

However, online literature is not good, literature and videos have serious piracy problems, so literature not only has direct charges, but also traffic value, which can sell advertisements, and IP value, which can sell adaptation rights. Even if it is a pirated user, it is still possible to tell a story and tell a value in the capital market. This is also the case with online videos and other pan-entertainment.

At this time, if Shengda bluntly uses 'clicks' to measure the market value of the unpaid part, then someone will swipe the clicks to falsify. If you use 'favorites' and 'recommended votes' as a measure of the market value of the unpaid part of the traffic, the end will be the same. The end result is that Shengda does not know how to measure performance other than money, and falls into the dilemma of all fraud.

The problems faced by Baidu and Shengda are much more serious than the problems faced by Ahri today, which is that the business department condons customers for selling fake products and conniverses at customers to swipe orders in order to meet the performance indicators of the soaring number of Taobao stores and the soaring traffic. But neither Baidu nor Shengda has a solution to this employee integrity problem. ”

When Ma Feng read this, his expression became much more serious.

He knew more or less about these situations, but he didn't know as thoroughly as Feng Jianxiong said. Usually he did not summarize the theory in this regard, but according to the instinct of a businessman, he knew that he did not seek to understand it.

was analyzed by Feng Jianxiong from the root of human nature, and he felt that many vague thoughts in his mind suddenly came through.

He was about to read the solution carefully, but Peng Ying, who had just been sent out by him to call, suddenly interrupted him: "Mr. Ma, I contacted Feng Jianxiong and told him to come over immediately, he will arrive in about ten minutes." ”

"Is he living in the west of the city so soon?" Ma Feng said with a smile, but he was not in a hurry to see the plan.

……

20 minutes later, Feng Jianxiong was dressed as Versace, and with one foot on the accelerator, he drove the Turbo-S to the downstairs of Ahri Baba.

The fresh clothes are angry, which is really eye-catching. There are not many rich people in Ahri today, and after looking at Feng Jianxiong's style and age, many employees almost regard him as the second generation of an investor.

"Sir, do you have an appointment?" Although the front desk lady had to stop and ask for clarification due to her duties, her tone was very polite and soft.

"No, Jack informed me to come. ”

“J…… Which Jack?" the front desk lady was still a little unconvinced.

"Nonsense, which other Jack?" Feng Jianxiong complained as he took out the small scissors he had with him and cut a cigar.

In Ahri, even if someone else dares to call Jack by a cliché English name, then they have to add a surname.

It's like talking to someone in Hollywood, if you only say "James", it must mean Cameron.

While there are thousands of people named James in Hollywood, are the other James eligible to be mentioned without their surname?

Fortunately, when the front desk lady was at a loss, the special elevator door behind her opened, and Peng Ying stomped out with her high heels and saw Feng Jianxiong at a glance: "Xiao Feng, this way." ”

Feng Jianxiong put the cigar back in his pocket and followed without saying a word.

"Mr. Ma, it's a good luck. As soon as he entered the door, Feng Jianxiong lowered his posture slightly and took the initiative to reach out to shake hands.

Ma Feng was thinking about things on the sofa, raised his body slightly, shook it for two seconds, and then waved his hand to signal Feng Jianxiong to sit down on the sofa on the side, and said humorously: "What's polite, it's not a good luck, I've seen it on TV for a long time." ”

Feng Jianxiong said playfully: "Uh...... That's what you will do unilaterally. ”

Ma Feng pointed: "I've seen you too-those two CCTV programs, the previous "Jinling Zero Distance", I watched them all." ”

Feng Jianxiong was right when he thought about it, when he found himself, didn't he rely on that show to expose him.

Since they are all old acquaintances, all kinds of introduction of politeness can be exempted.

"I'm the only one who didn't expect that Xiao Feng, you are still a fellow countryman. If you don't invite you to tea in person, come and play cards together next time for the New Year. Ma Feng said casually.

Those who know him well know that he is generally interested in mahjong, but he likes poker and plays double buckles.

"Okay, but I don't know mahjong. Feng Jianxiong readily agreed.

Ma Feng stopped talking nonsense: "Let's get down to business - I have read your analysis of Baidu, Shengda, and our company's internal performance conflicts and chaos, and is there any systematic solution." ”

"No, it can't be. If there is, Li Yanhong and Chen Tianqiao have already used it. Feng Jianxiong replied very simply, then took out the freshly cut cigar from the pocket of his windbreaker, took the sulfur blowtorch on the coffee table and lit it himself. I also put an uncut root on the coffee table.

Ma Feng suddenly became more curious.

He has seen countless consulting company bosses who peddled strategic consulting to him, and his own bragging skills have also grown up through continuous tempering. But those people don't have to have a bit of a knack for big talk, first intimidating the seriousness of the problem, and then saying how to do it.

There are very few people who directly say to Feng Jianxiong that they are "terminally ill and hopeless".

After all, even if he is a doctor who wants to make money, he can't say that the patient is terminally ill and incurable—only Bian Que is qualified to say this.

"Then your research report is here to report the worries and not the good news, and not to give a solution?"

"There are solutions, but they are fragmented and not replicable. If you have to generalize, the core is one sentence: rule by man, not rule by law. ”

"Don't want the rule of law? How is it possible, I have seen hundreds of consultants, all talking about the construction of enterprise management systems......" Ma Feng was stunned for a moment, and almost regarded Feng Jianxiong as an alarmist and eye-catching guy. If he hadn't known that this person was a meticulous defender, and he was still a prospective lawyer who insinuated that he couldn't do it, Ma Feng would have almost believed it.

Feng Jianxiong unceremoniously pointed out Ma Feng's blind spot: "That's for mature companies and mature industries, not for innovative companies that change every day." ”