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Chinese people's movie-watching habits are still being cultivated.

Before the entry of the e-commerce competition strategy with Chinese characteristics, the total number of viewers who are accustomed to watching movies every year is less than 200 million.

Don't think that 200 million people is a high figure, South Korea has a population of more than 50 million, and the total number of moviegoers every year is close to 300 million.

As an aside, the number of moviegoers of "Wolf Warrior 2" 2 has accumulated 159 million...

In 09, Chinese people watch movies more often to choose works or new works of famous directors with star participation or a little appeal, Feng Xiaogang, Zhang Yimou, and of course Xu Hui.

Probably because there have been no good domestic movies in recent years, so Ning Hao's appearance makes people look forward to him, so Xu Hui's appearance, the audience's expectations for him are even higher.

Otherwise, with his fans alone, can he create a box office of 500 million?

Guo Xiaosi has so many brainless fans, "Jue Ji" still pounces like a dog...

This time "33 Days of Broken Love" is the same, with 38 million on the first day of release...

However, it was not only Xu Hui's movie that caused a sensation.

The animated film "Astro Boy", which was released on the same day as "33 Days of Broken Love", 3 days later, the distributor Guangxian Media said: The box office of "Astro Boy" has exceeded 40 million, setting a new record for the box office of the animated film in the first weekend...

Wow, the animated film won 40 million in the first weekend!

The previous record was 30 million yuan for "Ice Age 3".

It's simply a domestic conscience anime, is my country's animation movies about to start rising?

However, this is not the case, according to the actual data obtained by the National Film Special Fund Office from the computer terminals of major theaters, "Astro Boy" was released for 3 days, and the box office was only 17 million...

It's embarrassing...

What's even more embarrassing is still to come, the four movies that opened at the same time on October 23, in addition to the box office data of "33 Days of Broken Love" is consistent with the reality, "Agent 008" and "Stubborn Radish" also have the problem of falsely reporting the box office...

……

Before the promotion of digital films, our box office data agency is not very standardized, since 2004, the state has established statistical software, through the Internet to calculate the box office, responsible for the statistical release of the work, is the first film special fund office.

However, there is an obvious bug in this thing, a certain number of theaters have installed a computer ticketing system, but due to poor management and other reasons, its computer ticketing system is not operating normally.

The secondary market, which is what we often call the rural or small county market, is difficult to count the accurate box office data, so far, the secondary market generally does not take the form of box office distribution, usually in the form of renting films, or buying out the distribution rights of films.

To a certain extent, it contributed to the box office fraud.

More than eighty percent of domestic movies have the problem of box office injection!

According to industry insiders, boasting about the box office has become a common trick in film promotion, and the water injection of the box office of general films can reach more than 50%.

The intention of falsely reporting the box office is also obvious, artificially creating a popular scene for movie-watching to attract more audiences into the theater.

Because of this, the film distributor has the biggest "hands and feet" at the box office in the first week, because the freshness and attention of the film are the highest during this time, and if the box office is booming, it will greatly enhance the subsequent market appeal.

Industry insiders revealed: "The false report of the box office picture is good to the outside world and convenient for publicity." Tax collection, account sharing, etc., all have other reference data, and if this does not prevail, no matter how the issuer blows, it will not be affected. ”

"Bragging and not paying taxes" in the real sense!

……

"Don't send this manuscript yet, you write a report about the box office water injection right away. ”

After Yanning finished reading these 'top secret' materials, the editor-in-chief directly set the theme of this issue of "The Beijing News" on film.

“… Okay, I'll write right away. ”

Yan Ning was a little depressed, feeling that the hard work of the past few days had been in vain, but she also understood what the editor-in-chief meant.

For journalism, scandals have far more effect than good news.

Therefore, Mr. Chen and his camera became famous all over the world, and it is still preserved in many people's computers...

Besides, in recent years, the global box office market has generally declined, and the largest North American market has seen a decline in total box office data for four consecutive years.

Before walking out of the office, Yan Ning suddenly thought of something and asked, "Editor-in-chief, is there any fraud at the box office of "33 Days of Broken Love"?"

“… Who knows, but most of the movies released in China have the phenomenon of inflating the box office..."

The editor-in-chief said something ambiguous, and Yan Ning was a little confused.

……

Box office water injection is indeed the most tacit conventional means in the industry.

When "Embroidered Spring Knife" was released, it was 18 million on the first day, and it was not also blown 23 million.

The last time "Those Years" was released, the theater suggested that it be fried, but it can only be said that "Those Years" was already in the limelight at that time, and it was really difficult to fake, so Huiwen reluctantly refused...

This time, "33 Days of Broken Love" is the same, the box office itself is very similar to being blown out, no matter how blind you are, everyone knows that there is a problem!

When "The Wind" was released, the distributor was Huayi Brothers, who have always been the leaders in the promotion and marketing of films with Chinese characteristics, and they have done a lot of work in cost publicity and the like.

A reporter contacted Huayi staff.

Reporter: "May I ask how much is the box office of "The Wind"?"

A staff member: "It's estimated that it's almost 320 million, and it hasn't been offline yet." ”

"Is the box office inflated?"

"Well, in the end, there are 280 million. "Immediately changed his tune.

After the report was published, Huayi did not defend it, which was equivalent to acquiescing to the box office injection of "The Wind".

As for "Astro Boy", it can only be said that Guang Xian was forced to be anxious this time.

HK Imagi Animation Studio, the producer of "Astro Boy", purchased the production rights of "Astro Boy" in 2006, and estimated that it wanted to make a lot of money with the help of "Astro Boy" IP.

The investment production fee alone is nearly 440 million yuan, and the total global expenditure reaches 820 million yuan, but unfortunately it is a big loss, and the global final box office is 190 million yuan.

It's a mess!

What can I do as a publisher?

Just broke the jar and broke it, because the loss was too bad, the box office had to be reported, and I was embarrassed to say the real number, so I just said it, no one knew anyway!

It's a pity that today's market is no longer what the publisher says the audience believes.

Speculating on the box office, it is based on a certain degree of authenticity, for example, adding 10,000, "Astro Boy" is too exaggerated, directly exaggerating the box office by more than double, this thing fools know that there is a problem!

The Internet era has arrived, and any cost will be discovered.

"The North American box office failed, and in Japan it ranked at the bottom of the box office charts, and the box office of 40 million was outrageous. ”

""Astro Boy" is injected with water, "Stubborn Radish" is injected with water, and "The Wind" is also injected with water, I thought there was hope for Chinese films, and they are all parallel goods!"

"It's also the world's second largest film market, and it's all water!"

"There doesn't seem to be anything wrong with "33 Days of Broken Love", right?"

"! The world is as black as a crow!"

Inevitably, the currently released "33 Days of Broken Love" was also arrested and analyzed by netizens.

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