Standing up from the audience, Yan Ning shook off his somewhat confused brain, turned on the voice recorder he carried with him, and wrote down a passage: "Yousenar said something that I have always found extremely mean but extremely accurate: the dirtiest thing in the world is self-esteem. At this moment, I suddenly realized that even if it was dirty, I needed this self-esteem for the rest of my life. ”

Turning off the voice recorder, Yan Ning nodded with satisfaction, got up and left the screening hall.

Around the audience, they walked out of the screening hall in groups of three or five, and many people were still discussing something while walking, and they looked very interested.

Yan Ning has watched "33 Days of Broken Love" three times in the past few days, and the audience reaction is similar every time she encounters it, and she doesn't need to pay attention to it at all, the audience's response is similar these days.

"Wang Xiaobei is so handsome! That little line slips away..."

"Hey, I think I'm quite like Huang Xiaoxian, but it's a pity that there is no Wang Xiaobei by my side!"

Discussions like this should be regarded as a compliment to the movie...

Yes, it's only October 25th today, and "33 Days of Broken Love" has not been released for three days, and the box office has exceeded 100 million - almost breaking the record of "Those Years" for the fastest box office to break 100 million!

As the film classification editor of "The Beijing News", Yan Ning felt that she needed to understand why there was such a crazy crowd of moviegoers!

Yan Ning is a very self-disciplined person, even if she watches movies, she will wear a decent professional suit, with a ten-centimeter hatred height on her feet, and she stands up almost one meter six.

Her hair was tied tightly, revealing a large forehead.

A cute girl!

Once a well-known professional film critic in the circle, Yan Ning was sometimes very conflicted.

Because she needs to live, she has to write good reviews for movies that look really outrageous and!

It's a bit torturous, and seriously, it's far more difficult to write a good review for a bad movie than it is to write a bad review for a good one.

Because there is no perfect movie, no matter how good a feature film is, there will always be loopholes, as long as you seize the loopholes and spray hard.

But how to write a good review for a bad movie?

Lighting, special effects, actors' acting skills, or the director's aesthetic?

If it goes on like this, her brand will fall!

She really loves movies to become a film critic, and she is not one of those industry scum who likes to hold big directors or scold others for her mother when she receives money...

Therefore, two years ago, Yan Ning decisively left his post as a film critic and chose to join the "Beijing News", becoming an editor who specializes in writing regular film reviews for new movies when they are released.

With the "Beijing News" as a backer, Yanning can tell the truth!

For example, she gave "If You Are Honest, Do Not Disturb" a score of 7 and "Ip Man" a score of 6, which is a very fair score.

This time, Xu Jinglei and Xu Hui went public with "33 Days of Broken Love", which is simply frightening for the driving force of the entire box office market.

From October 10th to October 22nd, that is, before the official release of "33 Days of Broken Love", the market of the entire mainland film market did not exceed 10 million, and even the release of "Very Anchor", which swept the Korean box office market, was also given a cold reception, experts generally claim that this is because October is the box office low tide period, and a series of low-quality domestic films have seriously damaged the audience's trust in domestic films...

Then "33 Days of Broken Love" was released, if you follow the low tide period mentioned by those experts, then the box office on the first day of release was reported to be 38 million, and the next day was 41 million, so far, the cumulative box office has reached 110 million, what is the situation?

……

Back in the office, sitting in front of the computer, Yan Ning sorted out his thoughts and began to write the film review of "33 Days of Broken Love".

"First of all, I want to say that "33 Days of Broken Love" can be called a rescue work. ”

"The release of "33 Days of Broken Love" directly pulled the market from 8 million on October 22 to 42 million on October 23!

"Secondly, I want to say that although "33 Days of Broken Love" is not an excellent movie, it is still a good-looking movie, and the most commendable thing is the decent posture. We, the Chinese moviegoers, can finally see a fashionable romance movie that doesn't talk about the rich second generation and white-collar workers, and the people in the movie will be short of money, rent a house, and go out to take the subway..."

"I just want to say one thing about the content of the film, which is a book for girls, a movie for girls. ”

"Obviously, this is an author's film that does not belong to Xu Jinglei, the director. ”

Although Xu Jinglei used a lot of cinematic techniques to label "33 Days of Broken Love" as a movie, including imitating the animation special effects of "Very Perfect", as well as the camera ring shift during the eight-minute date, etc., it is still superficial. ”

"In layman's terms, the success of this movie is inseparable from Xu Hui's screenwriting ability, and I firmly believe that the most brilliant parts of this movie do not belong to the movie, but to the text. ”

"In fact, I am more disgusted with the popular dialogue that exists apart from the movie, especially Feng Xiaogang's speculative behavior of deliberately creating popular words to prove the value of the film. Of course, the dialogues in "33 Days of Broken Love" are much more foreign than the dialogues inherited from Wang Shuo's style in Feng-style comedy, at least although most of the dialogues in the movie come from the Internet, but there are more literary and artistic ones! This is the tone that really belongs to this era, at least it will make you feel that you and the characters in the movie are living together in the present. ”

"For a long time, we audiences don't seem to go to the cinema with the view of enjoying movies, but to pick on them, watching blockbusters is like watching jokes, watching movies with small budgets, but with a fair heart. ”

More than a hundred years ago, the great English writer Mr. Dickens once used his pen and ink to create a term for literary criticism: "the joys and sorrows of little people" and "smiles with tears". This proves the way Chinese films should go, looking at the box office records of recent years, the blockbuster movies often depict the carnival of ordinary people. ”

"Many audiences, including my previous understanding of the Chinese film market, is that it is a big production, a big director, 80% of the movies of a group of stars will be popular, and all the small-budget movies are finished, Xu Hui's appearance broke my opinion, the box office miracle of "Those Years" and then the box office soaring of "33 Days of Broken Love", two low-level movies completely subverted my opinion!"

"As an aside, Xu Hui once predicted that the box office of "33 Days of Broken Love" would exceed 200 million, I think he is a little too conservative, this is a work with the potential to sell well, let's bet, I bet that the final box office of "33 Days of Broken Love" is likely to be fixed at more than 400 million!"

For today's Chinese filmmakers, the success of "33 Days of Broken Love" can be replicated: first, write a story with conflicts, plots, and content in a down-to-earth manner; second, find someone who understands to publicize it; and third, let a director who is not bitter and hateful make an entertainment movie for normal people. ”

After writing this paragraph, Yan Ning sorted out the draft a little and sent it to the editor-in-chief.

A few minutes later, she received a reply from the editor-in-chief: "Come to the conference room!"