Chapter 441 The Propaganda Position of Tourism
Coming to the furniture city, Xu Fang selected for a long time, and finally chose a double bed with bunk beds. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Solid wood furniture, one meter five wide, looks sturdy, and there is a small wooden ladder on the second floor to facilitate going up and down. In addition to the beds, Xu Fang also equipped each room with two large wardrobes, as well as a bar table and chairs. Overall, it looks simple, but it doesn't lose its style.
This time I bought a lot of furniture, which made the furniture store owner very happy, and drove the furniture over.
After all the furniture was placed, Xu Fang also breathed a sigh of relief.
By the time Xu Fang returned to Yuehai Village, it was already six o'clock in the evening.
After eating, when Zheng Xiulan cleaned up the dishes and chopsticks, Xu Fang directly stopped her: "Big village chief, how is the publicity of our scenic spot?"
Listening to Xu Fang's question, Zheng Xiulan said with a smile: "I wrote a few soft articles, and I only edited them today, when will we use them?"
Xu Fang was overjoyed and asked Zheng Xiulan to take the advertorial to take a look.
Zheng Xiulan returned to the room, carried her notebook to the living room, and put it on the coffee table to read together.
"I found a lot of people to write, and I feel that these five articles are written very well, and I have written all the points we gave, you can take a look. Zheng Xiulan opened a screened folder and said.
Xu Fang clicked on the folder, and sure enough, there were five manuscripts.
clicked on the manuscript and looked at it, Xu Fang also nodded with satisfaction.
These five manuscripts are written very well, first of all, it is explained that the Golden Week on October 1, all tourist attractions are people, and all the high-speed traffic jams, where to travel are crowded with people, and you can't enjoy the fun of tourism at all.
Told about these annoying troubles, aroused the resonance of tourists, and then changed the tone, and then began to promote to everyone that there is a place with a beautiful environment, blue and clear water, and a climate suitable for sunbathing, not only not inferior to the Maldives, but also the mountains of orchids have bloomed, like a fairyland. An ancient city is leisurely and independent, adding a simple and heavy atmosphere. Coupled with a few processed pictures, the attraction is already bursting.
In general, there are several advantages here: fewer people, affordability, beautiful scenery, more entertainment, and delicious meals.
These elements already have the purpose of attracting tourists.
"That's really good!" Xu Fang said with emotion.
"When are we going to start publicizing?" asked Zheng Xiulan with some expectation.
"Today. Xu Fang said happily: "We have a week before the scenic spot opens, don't wait for me, let's hurry up." ā
"Okay, you see. Zheng Xiulan has no opinion on this.
The most convenient to come to Yuehai Village is tantamount to tourists from Minnan Province, so Minnan Province must be an important position to publicize, and more importantly, Xufang's foundation is also here, and you can directly contact the major media for publicity.
Not to mention Shen Jian's side, Yuehai Village is not only an industry in Qingyun City, but Xu Fang is also the life-saving benefactor of his wife and daughter, so he has to give Xu Fang a good publicity.
First contacted the major forums, post bars and various marketing accounts in Qingyun City, and Xu Fang released these soft articles.
Finding the water army and asking them to help like these posts, Xu Fang set his sights on the forum in southern Fujian Province again.
The advertisements that can be contacted are almost connected, and Xu Fang opened the Weibo of Xiulan Hotel and hung up these advertorials. At the end of the article, as is customary, Xu Fang did another retweet lottery. Based on the base of two million fans, as soon as the news was released, the number of retweets immediately rose.
Everything that can be done today has been done, and the rest of the advertisements can only wait until tomorrow to find a way.
Early the next morning, Xu Fang drove to Qingyun City, hired a bus by the way, and came to Qingyun University together.
I had made an appointment to gather at the door at half past eight, and when Xu Fang arrived at the place, all twenty classmates had arrived. Fourteen girls and six boys, in terms of appearance, these people are all considered superior.
Seeing that everyone had arrived, Xu Fang first took everyone to have a simple breakfast, and then asked the driver to take everyone to Longze Community.
"Mr. Xu, do we live here?" Seeing the car parked at the gate of the community, a girl couldn't help but ask.
"Stay here for the time being, if you get used to it, you can stay for a long time, everyone come in and have a look. Xu Fang greeted and walked towards the second floor with everyone.
"Wow, what a residential area!" After entering to see that it is really a community, many people immediately exclaimed.
The decoration of the room in the community is not bad, and the furniture has been completed by Xu Fang yesterday. I thought it was a six-person dormitory like the school, but I didn't expect that there would be two people living in one room, and there was also a living room!
These rooms are all two bedrooms, each of which is not small in size and looks spacious and classy.
The new environment was undoubtedly exciting for everyone, and everyone had a look of surprise in their eyes.
Taking in everyone's demeanor, Xu Fang smiled slightly in his heart and said, "Do you know each other?" You can have a companion to live in a room, if not, I will arrange it randomly." ā
Only the two pairs of girls are familiar with each other, and everyone else is waiting for Xu Fang's arrangement.
Xu Fang quickly arranged the room and gave everyone half an hour to clean up.
At ten o'clock, Xu Fang took this group of students to Yuehai Village.
After all, these twenty students have not graduated yet, and when they saw the village chief Zheng Da with a temperament like Lan, the boys couldn't help but lose their minds, and more than a dozen beautiful girls who were originally arrogant were also ashamed of themselves for a while.
Zheng Xiulan has already introduced the scenic spots in Yuehai Village Scenic Area, all of which have been printed out, and there are twenty-six scenic spots, each of which has a detailed introduction. Some of them are indeed imitations of ancient buildings, and they can also quote scriptures. There are also a few scenic spots, which are completely nonsense allusions between Xu Fang and Zheng Xiulan.
It's no wonder that the two deceived the masses, and the current attractions, if there is no allusion, tourists really don't buy it.
"Ladies and gentlemen, since I recruited you, I believe in your ability, I hope you will work hard, your efforts will be seen by the company, and the company will give enough rewards to hard-working people. I would like to tell you about the work arrangements for the next few days: first, we must be familiar with the scenic spots, know the history of Yuehai Village, and know the origin and allusions of each scenic spot in the scenic spot; second, we must learn etiquette and makeup. We will have a special teacher to teach you how to make up, dress up and etiquette. Xu Fang should have mentioned before that everyone should bring makeup to work every day, and we provide the international brand Estee Lauder for free. ā
"Third, we have to learn foreign languages, and then we have a lot of foreign tourists here, and there are a lot of tourists to receive, so we try to improve our English as much as possible, and we will conduct regular assessments, and if there are those who pass the assessment, we will have a certain salary adjustment. If the English level is not good and the improvement is not improving, we will consider dissuading you to do so. ā
"That's all I have to say, we officially opened on September 30, I hope you will work hard! Now, Manager Wang Qiwang will take you to familiarize yourself with various scenic spots. In order to take the students to understand faster, Zheng Xiulan directly invited Liu Hailian's assistant Wang Qi to come.
Xu Fang saw that Zheng Xiulan's training method was in place, and he was also very satisfied, thinking that he had other things to do, so he simply left the village.
There is still a week to open the scenic spot, and if you want Yuehai Village to become popular, you must do the publicity in place. When the Yuehai Village Scenic Area really becomes popular, the Longze community that Xu Fang has hoarded can be sold at a high price.
Of course, when it comes to the Longze community, Xu Fang is busy. Longze community is now lacking in any infrastructure, and these have to be built quickly.
When I came to Xiulan Group, I asked someone from the public relations department to help advertise Yuehai Village.
By noon, news came from the public relations department one after another.
Seeing the news from them, Xu Fang's heart sank slightly. The advertising fee he gave before was 30 million yuan, so be sure to spend all the money.
But it turned out to be the opposite, it is now the November Golden Week, and many people have taken a holiday, which is a great opportunity to make money. All enterprises and merchants are working hard to make a lot of money this week, and everyone is smashing heavily on advertising resources. Some of the truly influential advertising spaces in southern Fujian Province have been almost competed by other companies, and the Yuehai Village Scenic Area has not grabbed the right resources at all. If it weren't for the public relations department to give up some of the advertisements originally prepared for Xiulan Group, maybe the advertisements in Yuehai Village Scenic Area wouldn't even be able to spend a million.
However, Xiulan Group also wants to operate, and if it wants to maintain the long-term prosperity of the company, the exposure naturally cannot be stopped, and Xiulan Group must not be able to take out all the advertising space. As of noon, Yuehaicun had spent two million on advertising costs, and it was already difficult to spend the right amount of money.
If the exposure is not enough, Xu Fang's desire to quickly win the Hongyue Sea Village Scenic Area seems to be more difficult to achieve.
If you want to open the market, there are only two ways now. First, the relevant departments of the province will come forward to make a positive report on Yuehai Village, so that the major media will provide publicity opportunities for Yuehai Village for free.
Second, we have to find another way to publicize it.
Xu Fang didn't want to try the first method in his heart, he owed the old fox in Zhuang Xiangnan, it was not easy to pay back.
But the second idea doesn't seem to be simple......
Xu Fang, who was sitting in the office frowning and thinking, suddenly saw a piece of news: "The per capita monthly salary in Puhai City is 9,000 yuan, and the average monthly salary in Yanjing is 9,003 yuan, has your salary been averaged?"
Looking at this news, Xu Fang, who was still a little depressed, suddenly lit up his eyes!
Although the main media in Minnan Province did not bid for it, the tourist attractions still have to be open to the whole country after all.
Who's going to travel now? Of course, it's the more well-off group. And now the places with higher incomes and more people are not these first-tier cities in the news?
Office workers in these places usually have a fast pace of life, and the pressure is relatively high, and the main thing is that they have a relatively high income, and it is rare to have a long vacation to relax, there must be many people who want to go out and go around, and these people are also more likely to become tourists. If you can advertise a few circles in this group, it will definitely attract a lot of tourists!
After making up his mind, Xu Fang quickly opened the browser and began to search for major forums, post bars and various marketing accounts in first-tier cities.
At three o'clock in the afternoon, Xu Fang successively sorted out thirty or forty propaganda websites and began to contact the heads of major stations.
This kind of advertising space is not expensive, and the schedule is not so tight, Xu Fang talked about the advertising space of thirty-two websites in one breath. A total of 13 million was spent on the month-long campaign. Being able to advertise so much for a large number of people who are very easy to travel is undoubtedly worth the money.
After releasing all the advertorials, Xu Fang is also looking forward to what kind of tourism effect it can bring.