What is a film critic for?

The most superficial and intuitive role is naturally to help people better understand the movie and satisfy the curiosity of the movie-watching crowd

Attached to the thriving film industry, film critics, film experts, and film analysts can all get nourished.

Generally speaking, a well-known online film critic can get about 2,000 to 3,000 per manuscript, and if you add red envelopes, the money will be even more.

With conspiracy theories, producers and distributors can use film critics to coax or discredit a certain work, and public opinion can brainwash the general public.

Of course, there are also many regular film critics who firmly believe that the true meaning of their existence is to select high-quality works, promote the film and television industry to change and change, and at the same time build the general public's general perception of film and television aesthetics and the systematic cognition of professionals.

The public is the general audience of film and television works, and has the right to praise good works and criticize bad movies.

Film critics are the spokespersons of the public, and their criticism drives public opinion, which can make filmmakers seriously think about stories and techniques, and reduce some boring clichés, so as to better meet the increasingly picky tastes of our audiences, so that the entire industry can move forward in an orderly manner.

Of course, the meaning of the existence of film critics at this stage is more to serve themselves...

They use their status as a tool to enrich themselves.

When "The Ferryman" was released, I found a bunch of 'film critics' to help brush up on the praise, and the price was very high!

In North America, the market is more mature, and of course they also use these methods, but most of the film critics who have a reputation are still more feather-cherishing, for example, they rarely analyze the summer blockbusters, focusing on the awards season...

In fact, the older generation of influential film critics has gradually withdrawn from the stage of history, and the quality of the new generation of film critics is worrying, but it is undeniable that these people have a huge influence during the awards season!

This year's films, such as "American Hustle", are very much in line with the taste of film critics, and it is also under their recommendation that "American Hustle" became the biggest Oscar nomination winner this year.

Ten nominations, uh, of course, the end result was nothing.

This is mainly because Weinstein is less and less liked by the Oscar judges.

After 11 years of "The Artist", Harvey's Oscar PR gradually failed, and of course, he still launched post-90s Oscar actresses like Jennifer Lawrence.

By 17 years, Harvey was exposed to a bunch of sexual harassment secrets, and the former Oscar Harvey has become a thing of the past...

……

"12 Years a Slave" is mainly about slavery and the American regime, and the Oscars have really focused on moving closer to mainstream culture in recent years, "minorities", "racial discrimination", "homosexuality", "anti-Christian culture", which is the common theme of all the works that have won the Oscar for Best Picture in recent years. ”

"But movies shouldn't be reduced to such a tool!"

Xu Hui deliberately made a posture of righteous indignation.

It looks like it's going to explode.

“… This is a very normal situation, every country has limited restrictions when it comes to films, isn't it the same in your country?"

According to the First Amendment to the U.S. Constitution, the U.S. Congress is prohibited from enacting any law establishing a state religion, impeding freedom of religion or belief, denying freedom of speech, violating freedom of the press and assembly, and interfering with or prohibiting the right to petition the government.

This clears the way for the later development of American cinema from the legal level, especially in terms of subject matter, as long as it does not involve the filming of subjects that violate federal law and local laws and regulations, the First Amendment will give you the necessary legal protection, that is, as long as the film can be legally released, it is "politically correct".

Oscar's political correctness refers specifically to the popular acceptance of a topic.

After Guanhai Ao came to power, black people and homosexuality became the hottest topic...

"The film industry in our country started relatively late, and there is no concept of a full awards season so far..."

Xu Hui waved his hand.

A full awards season is a powerful boost to domestic films.

It's a pity that so far, the film awards that have been recognized by the public and the industry have not yet been unified...

The lack of an influential film award will undoubtedly drag down the orderly progress of the entire film industry system.

David Danby picked up the wine glass in front of him: "Speaking of "Cinema Paradiso", it was a very beautiful work, especially at the end, when Duoduo sat alone in the screening room and watched the clips edited by Evert, for a moment, I found the charm of the movie!"

“… Movies are very beautiful things, and the reason why I decided to be a director is because I believe that I can make beautiful works, and the meaning of movies and the meaning of reading books are the same, and in essence, they can let the audience experience different lives!"

"Times have changed, I have watched several movies this year, "12 Years a Slave", "The Wolf of Wall Street", "Dallas Horse Club", I can obviously feel that whether it is the director or the actors themselves, they are desperately trying to perform in the direction of heavy taste..."

"The master is absent?"

"Yes!

David Danby appreciated this sentence and pulled Xu Hui to start talking about the film masters...

……

Basically, Xu Hui, as a newcomer, needs to constantly attend cocktail parties and parties, and then the people in the public relations team will lobby some film critics or judges in various ways.

It's not uncommon to see that when someone starts praising another movie or star instead of theirs, they immediately start giving a long speech about that film or the star in it, highlighting their film's artistic merits, noble themes, and complimenting their artist's outstanding performance. "Isn't he great?"

This is also some form of brainwashing.

If a judge claims that they are not influenced by PR, then he is deluding himself.

Because these PR campaigns, like any form of marketing or advertising, are designed to influence the judges on a subconscious and emotional level, just like the film itself.

The impact of PR activities is not limited to the judges of the awards, they also influence the direction of traditional and new media in the public sphere.

"Cinema Paradiso" has been covered in the New York Times, The Hollywood Reporter, The Washington Post, and the full page of this great movie...

To be honest, Xu Hui himself was a little embarrassed.

And a little worried that the money will go down the drain...

So far, the cumulative box office of "Cinema Paradiso" is $42 million, which is already very high, and among the seeded players, the box office of "Cinema Paradiso" can be ranked in the top three!

"Don't worry, as long as you win the Golden Globe Award for Best Picture, the box office can at least double!"

When Xu Hui told the person in charge of Huiwen's North American branch about his concerns, he said very calmly.

“… What if you can't get it?"

"That's not a loss, last week, the number of theaters where "Cinema Paradiso" was released increased to 1,400... Mr. Xu, my "Moonrise Kingdom" is an example!"

The person in charge of the North American side is surnamed Chen, Chen Ou.

"The PR of "Moonrise Kingdom" cost $2 million, and we got a Golden Globe nomination for Best Picture in a Comedy, which directly increased the box office of the film by nearly $5 million, and we bought almost $10 million in DVD sales and TV rights after learning!"

"What about 'The Beast of the South'?"

"The investment in that film was too low, and the union didn't recognize it, so I couldn't participate in the awards season, and I had to compete for some independent film awards..."

This is very understandable, the Oscar is a union award after all, and it is impossible for a movie that has not been filed with the union to be included in the Oscar card - you are not your own person!

Union filing, which means that the minimum cost of this film is more than $5 million...