In the end, he still did not forget his main purpose of coming to North America, on the 9th, Xu Hui left Montana and went to New York.

As the Oscars become the world's biggest awards ceremony and the most watched show in the global entertainment industry, a series of events that will affect them will be taken into account before the final awards are announced.

Therefore, awards such as the Film Critics Awards, Golden Globe Awards, Broadcast Film Critics Association Awards, the Three Guild Awards, and even the British Academy Film Awards in the United Kingdom are naturally like pearls strung together and become an important part of the awards season.

The Golden Globe Awards are awarded based on feedback from film critics or the market.

Its PR is not very easy to do, because its jury lineup is so small that you want to give a gift, and you can be picked up soon!

Moreover, in recent years, the Golden Globes have been increasingly influenced by the Toronto Film Festival, and films that can generally shine in Toronto will definitely win the Golden Globes.

The litmus test is also the award rush strategy developed by the PR team of "Cinema Paradiso" is simple, starting with the Toronto Film Festival in September, the film critics, the Golden Globe Awards, the Broadcasters Association Awards, the Guild Awards, and finally the Oscars!

After all, Al Pacino has a good chance of winning another gold statuette.

Because it has already participated in the Cannes Film Festival, although "Cinema Paradiso" is unlikely to participate in the main competition unit of the Toronto Film Festival, the Toronto Film Festival has always been the vane of the North American awards season, and participating in the screening will definitely make "Cinema Paradiso" win a good reputation!

In fact, after Cannes, many people have been expecting "Cinema Paradiso" to make Spielberg say 'great movie', not much1

So, with the help of Touchstone's strong public relations capabilities, during the Toronto Film Festival, "Cinema Paradiso" had ten screenings...

Won a bunch of media and strong support from the audience!

This is also the reason why "Cinema Paradiso" reached $15,000 at the highest single-theater box office when it was released in Europe in November, although it was only screened in 900 theaters.

After December, there will be several outpost awards for the awards season, the Film Critics Guild Awards, Boston, Los Angeles and New York, the three major Film Critics Guild Awards!

These three major film critics association awards basically represent professional tastes.

According to Keller, the head of public relations, the best actor is concentrated on Chiwett Ejiofor in "12 Years a Slave" and Al Pacino in "Cinema Paradiso".

The best picture is "12 Years a Slave" has the absolute upper hand!

However, a lot of film critics didn't like the film, especially the New York film critics.

Los Angeles film critics are also one of the PR targets, and as for Boston... Or don't put the main target on them, who, to the tastes of this gang, will support The Wolf of Wall Street ...

As one of the nation's longest-running film awards, New York film critics recognize the artistry of films and are known for encouraging pioneers and pioneering.

Of course, "12 Years a Slave" has artistry, but it is a bit overdone, Steve McQueen is not a master after all, and it is a very typical work of the mean.

Purely from the point of view of the artistry of the movie, "Cinema Paradiso" can beat it!

New York film critics advertise that it is different from the Oscars, so "Cinema Paradiso" has a good chance!

But also full public relations.

The first thing you need to do during the North American awards season is that you want to show your desire for the award and sing the praises of the society that presented the award, preferably by including a few of the most famous media magazines and publishing your gratitude for it...

Otherwise, why should people award you with awards?

Generally speaking, the front page price of the Los Angeles Times and the New York Times is about $200,000, that is, just 'gratitude' will cost at least millions of dollars...

Therefore, it is basically impossible to have no money and still want to play the awards season!

……

Xu Hui hasn't been to the Big Apple much.

Except for another special trip to see the Broadway stage play.

Frankly speaking, he has little interest in stage plays, although many people think that stage plays and dramas are the real performing arts, but he is just a layman, and he can't get art at all...

This time, of course, I came to a drinking party.

This is a must, as a seed player, Xu Hui needs to meet with major film critics to express his admiration...

So, from the moment he entered the hotel, Xu Hui followed behind Keller, holding a red wine glass in his hand, and kept greeting a group of 'respectable' film critics who were over half a hundred years old.

"Xu Hui, this is David Danby, one of the most influential film critics in North America!"

Isn't the most famous film critic in North America Roger Albert?

Of course, Xu Hui didn't say it, but grinned very enthusiastically: "David, after the year, I am Xu Hui!"

“… It's hard to believe that you're so young that a movie like "Cinema Paradiso" is actually from you... How did you come up with that story?"

David Danby had an 'Amazing' look on his face.

“… I guess I had a dream about a movie!"

"Life is different from movies, life is much harder than movies!

“… No, it just came to mind that sentence..."

Why are foreigners always surprised?

"David Denby is a big fan of Cinema Paradiso, he thinks it's the best movie of the year, and you can check out his review in The New York Times!"

Keller reminded Xu Hui in a whisper.

"yes, I see!"

"David is the president of the New York Film Critics Association, and his decisions affect the entire association..."

“… So, what do you want me to do?"

"Talk to him about film, talk about art!"

“… Alright!"

Talking about art?

Xu Hui is best at bragging to people, art needs real materials, it's a bit difficult, but he will try his best!

……

In the salon next to the hotel, Xu Hui sat down with David Danby.

"Actually, I've seen a lot of your movies, "Once Upon a Time", "Inn" and this "Paradise Cinema", by the way, "Wasteland"! I really can't believe that a director can control so many styles of works, you are a genius!"

Am I so good?

"I think movies are all the same, first of all, they all have a story, and secondly, we can design different scenes according to the story, and there is no difference between commercial films and literary films for me. ”

"Twelve Years a Slave, have you watched it?"

"I've watched it again..."

"How does it feel?"

David looked at Xu Hui seriously, wondering what he thought.

“… Maybe I'm not black, so I can't empathize, and besides, there have been too many movies about black slaves in recent years, and I'm a little aesthetically tired..."