Chapter 877: Preparations for Double 11 (1)

In the small conference room, there are more than a dozen sofas scattered, and the people sitting there are either talking or whispering, some are excited, some are high-spirited, only the middle-aged man sitting in the corner has his mouth closed, and some are nervously rubbing his hands.

Di Liquan, the president of the logistics business group, glanced at his deputy, walked over and whispered: "You haven't been here before, do you think the Tianchen exchange will be high-end, no different from ordinary meetings......

"It's no different that you're still so positive?" Liu Hong smiled, turned his head and looked around, in fact, he had been to this conference room before, four years ago, he was recommended by Feng Yiming, and he was personally interviewed by Wei Jun and Liang Xing here, so he entered Barter Logistics.

Today is the third quarter of the Tianchen Exchange Conference, but the participants and the people have changed a lot.

After discussing with Wei Jun, Feng Yiming decided to revise the form of the exchange meeting to a certain extent, except for the first quarter of each year, members are not required to participate in the remaining three meetings, only members involved in business are required to participate, and expand outward, allowing non-members to attend, Liu Hong participated in this Tianchen exchange meeting in this capacity.

The relationship between Liu Hong and Di Liquan is very good, one has a strong executive and decisive ability, the other has a very solid theoretical knowledge, and also has a good ability to connect with practice.

The people who participated in the meeting this time were basically all the presidents and deputies of the group's business groups, and the Tianhe Dairy Group, which was separated, and Xinghai Technology, which was not officially included in the Zhanxiong series of enterprises, did not attend, and these companies had nothing to do with the topic of this meeting.

Liu Hong was not surprised to see Feng Yiming walk into the conference room first, flanked by Wei Jun, CEO of Zhanxiong Group, and Liang Xing, COO.

Liu Hong looked at it carefully, compared with four years ago, the young man didn't seem to have changed in any way, he was still calm, calm, and confident that everything was in hand, and only when he looked at him could he find the unfathomable ocean in his eyes.

"I'll start with that. Wei Jun sat down and scattered a circle of cigarettes, "There are more and more members of the Tianchen Exchange Meeting now, and many people have been absent several times before, so every year, except for the first quarter, if you need to participate in the other three meetings, Feng Shao will give you another notice, and there is no need to come if you don't notice." ”

"For example, this time, there is no need for Xinghai Technology to come, they are simply absent, they are so busy now that they can't wait to split one person in half. ”

"And since the year before last the year of the Economic Research Institute, non-members have appeared several times,...... Feng Yiming beckoned and introduced: "Most people should know each other, right? Liu Hong, vice president of barter logistics, has made great contributions to the establishment of the logistics system in recent years. ”

After finishing speaking, Feng Yiming nodded at Liang Xing, "Let's start." ”

"There is only one topic this time, and everyone should know that Nie Wei has already passed the anger with everyone before, right?" Liang Xing said with a smile: "Yipin and Yipin Logistics have been making preparations, but the significance of this promotional activity is very different from ordinary activities, and it requires the cooperation of various departments and business groups in the headquarters. ”

Feng Yiming half-squinted, listening to Liang Xing's introduction while thinking about his thoughts.

Although Feng Yiming doesn't know in which year it was officially launched, he knows that under the influence of his reborn butterfly, Ma Yun's timing of launching this plan may not be the same as in his previous life.

Therefore, on the one hand, Feng Yiming and Wei Jun, Liang Xing, Nie Wei and others formulated relevant plans last year, and transferred personnel to rotate to prepare for this, and on the other hand, let the intelligence analysis department of Tianchen Investment keep an eye on Ma Yun's every move, and such a large-scale promotional activity can not be organized in a month or two, or even half a year.

The development speed of the e-commerce industry in this world has been significantly accelerated, Feng Yiming deliberately passed through a few calls with Ma Yun in the first half of the year, but Ma Yun did not contact him for three months, until Feng Yiming went to the United States, Ma Yun called, and was dried by Feng Yiming for a month.

Zhanxiong Group has been involved in the e-commerce industry for four or five years, but Feng Yiming found very strangely that now physical trade, large shopping malls, and supermarkets have large-scale promotional activities during the New Year's holidays, and even Christmas, Halloween, and other typical Western festivals have activities, but in the e-commerce industry, there is no website with fixed holiday promotions.

The reason for this is, on the one hand, because of the traditional concept of domestic consumers, it is already a natural habit to go to the street to buy things during the New Year's holidays, and on the other hand, because domestic e-commerce websites are currently burning money, which is originally a debt operation, and then a promotion......

So in the e-commerce industry, this is a big piece of fat that is ignored, anyway, Feng Yiming feels that if he is not a reborn, it is difficult to think of this idea, it is very simple to say, just put ordinary promotions on the Internet, but it is not easy to really associate them together.

"The time is set on November 11, and the day is very memorable. Liang Xing spoke at length, his voice was a little hoarse, he picked up the water cup and took a drink, and continued: "No matter what day Ali chooses, we are determined on this day anyway." ”

Feng Yiming nodded with a smile, I don't know if Ma Yun in his previous life had any special considerations for choosing Double Eleven, but I have to say that this time point was chosen very accurately.

It is just the time for domestic consumers to buy all kinds of clothes, change clothes, and prepare to start buying New Year's goods, and it is just before the promotion of traditional physical stores on Christmas and New Year's Day, coupled with the name of the so-called "Singles' Day", the concept of four 1s is easy to remember.

"The Group has mobilized a lot of resources for this promotion, and this is very, very important. Liang Xing looked down at the documents with a straight face, "To this end, the group decided to set up a separate department, temporarily named the Double 11 Promotion Group, most of the personnel are transferred from Yipin.com and Yipin Logistics, and at the same time under the jurisdiction of Nie Wei, President of the E-commerce Business Group, and the group headquarters. ”

"Well, I've already finalized the personnel list, and I'll send it to the mailbox in the evening. Nie Wei looked a little excited, "The significance of this promotion may be comparable to the River Fair......

"The river fair is a window, a platform, and a threshold. Feng Yiming shook his head, "And the promotional activities are the boosters for most of the industries of Zhanxiong Group, including Yipin.com and Yipin Logistics." ”

Feng Yiming knew very well in his heart that the Taobao Mall in his previous life was like riding on a rocket that ascended to the sky after the promotion of Double 11.

Although there may be a difference in timing, Feng Yiming does not think that starting to plan for the Double 11 shopping festival in advance will be given a cold reception.