It has been nearly ten years since he was reborn, and Feng Yiming has gone from a small accomplished middle-level manager in the magic capital in his previous life to his current role in pointing out the development path for Zhanxiong Group behind the scenes.

The appearance of Ma Yun and Liu Qiangdong is due to ability on the one hand, and on the other hand, it is also a coincidence given by the times, even without them, there are also Zhang Yun and Wu Yun......

So Feng Yiming is not presumptuous, he has enough resources and confidence now, but he still hasn't kicked Yu Hang's Teacher Ma out.

It's not that I'm afraid that this teacher Ma will come up with a double twelve to compete, but Feng Yiming believes that if you want to create such a brand with strong influence and attractive commercial resources, the alliance between Zhanxiong and Ali is almost inevitable and the only choice.

At present, the domestic e-commerce industry has been very different from the previous life, Taobao in the previous life has been dustless, occupying most of the domestic e-commerce market, until Jingdong Mall finally got the key venture capital in 2008, the domestic e-commerce industry began to be stirred up, and then Suning Tesco and other giants have entered the market.

But this life...... Mr. Liu in Yanjing has not completely abandoned the physical store until now, of course, Feng Yiming will never know that this change has a lot to do with him, and the starting point of Mr. Liu's abandonment of physical stores in his previous life was the spread of SARS in Yanjing...... Four years ago, Feng Yiming's action prevented SARS from spreading on a large scale in Yanjing.

Therefore, in this world's e-commerce industry, Ali and Zhanxiong occupy more than sixty percent of the market, and the remaining small and medium-sized e-commerce companies are struggling to survive in the cracks.

In this case, Ma Yun and Feng Yiming both know in their hearts that it is stupid to kill all small and medium-sized e-commerce companies, or the vicious competition between Ali and Zhanxiong.

The Double 11 shopping carnival is the most suitable way to set up this banner.

The communication between the person in charge of Tmall and Nie Wei also showed that Ma Yun held the same view as Feng Yiming, and both sides had strong attention to this project.

Ali's team plans to come to Jianghe next week to discuss the details. Nie Wei glanced at Feng Yiming, "Our side...... The Double 11 promotion team may have to transfer people from various companies. ”

"There's no hurry. Feng Yiming said softly: "Come one by one, when I was in the United States, I had already discussed this matter with Wei Jun and Liang Xing for a long time in the email, and the main persons in charge of your various business groups should have made preparations in advance, right?"

"Well, in the previous group meetings, I mentioned this matter, so let everyone go back and think about it. Wei Jun said by name: "The main body of this event is Yipin.com, and Yipin Logistics and Yifubao are also deeply involved, but the first thing to do should be the publicity work, Chen Liang, you talk about it first." ”

Ali and Zhanxiong have their own advantages and disadvantages in publicity, Ali started early, has deeper roots in the business world, and has greater influence, but Zhanxiong's Zhongbo Network and Xinmig's social influence is wider.

"Relevant plans have been made, and Weibo and Zhongbo will be deeply involved. Chen Liang, president of the online media business group, straightened up and handed the document in his hand to Feng Yiming, "The overall plan needs to be revised, on the one hand, the time needs to cooperate with the placement of TV and physical advertising, and on the other hand, the promotion of hype content also needs to be negotiated with Ali's team." ”

"I remember that the group's advertising and promotion business is also within your scope of responsibility, right?" Feng Yiming didn't raise his head, lowered his head and said, "When you negotiated with the Ali team, you came forward in person." ”

"Okay. ”

"The bottom line for advertising is that we allow the words of the other party's e-commerce website to appear in the advertisement, highlighting that both parties are working together to create the largest and most profitable promotional event for consumers across the country, and will establish this promotion as a brand confidence. ”

Chen Liang should be, and asked: "TV commercials only need to replace the commercials, but the location of physical advertisements ......"

"You can talk to the people in the Ali team about these details. Feng Yiming rubbed his temples, raised his head and said: "However, the placement of physical advertising needs to take into account the distribution of consumers, I remember that the Economic Research Institute just provided a data, and now consumers who shop online mainly come from three regions, one is Jiangsu, Zhejiang and Shanghai, the second is Yanjing, and the third is Lingnan Province." ”

"Understood. Chen Liang nodded, "If there is any change in this aspect of publicity, I will send an email to the mailboxes of Mr. Wei, Mr. Liang and Feng Shao." ”

"Today's online shopping consumers are mainly 15-25 years old, and if they can cultivate their online shopping habits through promotional activities, they will be the main force supporting Yipin.com and even Zhanxiong Group in the future. Feng Yiming turned his head and looked, "Well, Lao Kang and Lao Huang didn't come?"

Wei Jun explained: "Lao Kang has an important meeting in Yanjing, and Lao Huang is now in South Korea to discuss a purchase, and this meeting has little to do with them, so I didn't let them rush back." ”

"They're all busy people. Feng Yiming smiled, "Young consumers are often not reluctant to spend money online, but they can't find channels or don't have so much money on hand, but some of these young people have money in hand and often come into contact with the Internet, even every day......

"Players of online games. Chen Liang also smiled, "Go back and let Lao Huang get some small advertisements in each game." ”

"Don't get those rigid and blunt advertisements, in the final analysis, our Internet companies, on the one hand, rely on their own ability, on the other hand, they rely on user experience, other people's PK is halfway through, and suddenly a penguin pop-up window pop-up thing pops up in front of you, how resentful it is!" Feng Yiming was interested, and said carefully: "After the 11th National Day holiday, each game will have a countdown to sign in, and you can get some experience, consumables, props, medicinal materials or something every day...... By November 11th, each server will also be given away with a limited number of free purchase vouchers......"

"Tsk, one by one, start the hype a month in advance, and at the end there is a free purchase ticket, which can attract the attention of players to the greatest extent. Liang Xing shook his head and said: "Feelings, Feng Shao still has a lot of research here, it can't be heard from Zhou Chong, right?"

Feng Yiming didn't say anything, and he couldn't tell them that in his previous life, he occasionally went into online games to chat with old friends, and often encountered all kinds of advertisements sent by operator partners.

"In addition, this promotion will attract many consumers who have not been used to online shopping, and these people want to buy, but may not know how to do it. Feng Yiming turned his head to Nie Wei and said: "I've read the operation guide on the homepage of Yipin.com, it's too brief, and it's outdated, replace it quickly, it's better to have a video version." ”

In addition, some time before Double 11, in addition to hype, Zhongbo and Xinmeager also need to carry out a wide range of publicity on the process and precautions of online shopping. ”