The afternoon of the World Music Awards.

Top musicians and singers from all over the world come together.

One of WMA's most famous awards, called the Diamond Award, is only eligible for singers with album sales of more than 100 million.

Now that the record market is shrinking, under the influence of the Internet bubble, digital albums have begun to emerge, and this kind of pure online sales have also been forced to be counted in album sales.

This is also a reluctant move on the part of the IFPI, otherwise one of the world's top awards will likely face closure.

Digital albums are currently an emerging field in the world, compared with the previous purchase of albums, it is faster and more convenient, but the price is also lower, because there is no medium of physical records, there is naturally an important part missing, that is, the factory records records, the cost of this part is actually much higher than the production of songs, especially in this era when MIDI synthesis can make a song, save this cost, go to digital channels, and the profits of musicians and record companies have increased a lot.

In the United States, in fact, the germ of this kind of digital album has been around since the beginning of the Internet, but at that time it was not called "digital album", and it was usually a song that could be downloaded for a few cents, and it was not recognized by the recording industry association.

It wasn't until a few years ago that American pop singer Brad and Wolds Communications, the largest communications operator in the United States, joined forces to upload the first paid title song in the Wolds Music Market.

Then, Brad made another big move, and successively released the second title track and all the songs of the new album in the Watts Market, winning a cumulative sales of more than 100 million, so that the IFPI officially added the digital album data to the data of all album sales.

In Huaxia, Yiting Music is known as the pioneer of digital albums, Jiang Lun's digital album at the beginning of the year has sold more than five million copies in Yiting so far, but this data is not the highest, but the Chopsticks Brothers' Divine Comedy album is the champion.

But in fact, Huaxia and the United States digital payment journey is very similar, as early as more than ten years ago, operators have made a lot of money by means of "mobile phone listening to songs", "CRBT", "digital music download", etc., but in Huaxia, the interests of musicians have been greatly infringed, a song that sells more than 100 million yuan, CRBT, singers may only get tens of thousands of yuan, and songwriters can't even get a penny, and there are even more people who can only make money from performances.

Now that the country has begun to protect the authenticity of music, this road of digital albums has only started, but it is a few years later than Europe and the United States.

This is the case in this country, when protecting new industries and accumulating raw capital for them, when some people get rich first, it will inevitably infringe on the interests of other people, but those companies that are protected will inevitably face the danger of collapse after gradually restoring fairness.

……

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According to the route and itinerary set by the organizer, Jiang Lun and Zoe came to the Monte-Carlo Grand Theater by car.

The long red carpet was crowded with reporters sprinting with guns in hand.

There is a clear distance between each group of stars entering the arena.

This is also to give reporters more time to take pictures.

Zoe took Jiang Lun's arm, waved her arms all the way, and gave flying kisses to the people on both sides from time to time.

Jiang Lun walked the red carpet abroad for the first time, and completely followed Zoe all the way, she stopped to pose to the reporters, and Jiang Lun did the same.

When they arrived at the signature wall in the venue, the two of them each picked up a pen and found a vacant space to sign.

In addition to signing his own name, Jiang Lun also wrote the English name Jaron, which Wu Chaoyang helped him to give him, saying that he would often contact foreigners in the future, and having such a name would also make it convenient for others to call him.

But Chinese is so popular, foreign stars who understand Chinese still call him Jiang Lun, and only a few people who are not very good at Chinese pronunciation, or more self-conscious, like Justin, will call him Jaron.

Like Zoe, she simply wrote three letters - Zoe, but there are two small dots on her e, which should be French.

After entering, there were no reporters inside, and the staff guided Jiang Lun and Zoe to the front row, where many artists from various countries were already seated.

Jiang Lun originally thought that this was a stage for communication, and artists from all over the world could blow together and get to know each other.

As a result, he found out that he was wrong.

The gang was either looking at their phones or sleeping in chairs, with only a few voices, one on the phone and two chatting with each other.

Isn't there an interest in getting to know each other?

Zoe proved this with practical actions, she sat there and commanded Jiang Lun, "Call me later!"

And then...... With his neck crooked, he leaned back in his chair and closed his eyes.

Bored to look around, there were a few Chinese singers present, although Jiang Lun could call their names, but because they were far away, and they sat there and didn't chat or play with their mobile phones, so they didn't go over to say hello.

People came in one after another at the venue, and the stars seemed to maintain a tacit understanding, and they were smiling outside to accept reporters taking pictures, and they all looked the same when they came in.

It wasn't until the organizer notified the reporters to enter the venue that the group suddenly perked up and smiled energetically.

Naturally, the sound of chatting gradually increased.

Several foreigners sitting next to Jiang Lun greeted him, this one is called picking up customers, the other is called Yohan, and the other is called Yohanxun...... Hehe, just kidding.

After the reporters entered the venue, they inevitably took pictures again, not only the stars, but also the stage scenery and the built-in venue.

At half past seven, the award ceremony began.

The host invited two hosts from CNN.

This CNN TV station is actually not favored in the eyes of celebrities, often exposing celebrities' scandals and privacy, and even secretly filming the news of the diva changing her underwear at home, which can be described as extremely shameless.

But for the public, these two hosts on the stage are particularly sought after, whether it is outdoor entertainment or talk shows, their hosts are at ease.

It's just that because of regional differences, many of the jokes they said on stage included local slang, so Jiang Lun didn't sound funny.

After the opening, there are nearly forty minutes of star performances, some with only one song, others singing skewers, but the performance time is only ten minutes at most.

These stars from all over the world who performed on stage were all nominated for the awards that will be awarded soon, but not all of the nominees can be on stage, after all, the time is limited, and whether they can go on stage depends on the sponsors, if it is not for Yida to become the sixth largest sponsor of the WMA this time, Jiang Lun may not have the opportunity to go on stage.

After the nearly forty-minute performance, the first round of awards begins.

The first award is the world's best musician award, which is categorized, including best pop, best RB, best rock, and so on.

All along, this award has not been rapped.

However, after presenting the last Best Musician Award, the host took the stage and said, "It's a pity that we have to delay everyone a little time, because we have a new award this year, so we ......"

The hostess shrugged and smiled, looked at everyone's expectant eyes, and then said, "This award is the world's best rap musician award!"

As soon as these words came out, the audience suddenly screamed!

"Wow!"

"Finally an award for this genre!"

"It's a miracle!"

"So who should this award give?

"Yes, this award is big enough, and it is the first award in the rap category, I don't believe that it will not be given to a person who has made outstanding contributions!"

"There don't seem to be a few rap artists here today. ”

"You won't be the first to call and be absent, will you?"

Jiang Lun, who was also sitting in the audience, was also throbbing in his heart.

If it is in China, this award belongs to him.

But...... This is a foreign award, and it is a worldwide international award, and it is difficult to say who will win it.

His fingers trembled slightly, who would an award be given to an award that had not been voted for and selected, and he felt that he was eligible for "Nunchuck" and "My Sky" alone.

After all, the popularity of rap is entirely due to its own merits.

Of course, there are many musicians who have the same idea as him, after all, there are not a few people who do pop rap abroad, although they are indeed influenced and inspired by Jiang Lun, but they never think that this award should belong to Jiang Lun, not to them.

The host's Guan Zi sold enough, so he took out a letter.

She said: "Because this is the first time this award has been awarded, so I will read this award, let's see who it is awarded to!"

At this time, it is the time for the audience to stare at the stage with bated breath.

Many people looked silent, and many people rubbed their hands nervously.

However, everyone was disappointed because the host shouted out a familiar but incredible name - the International Federation of Music and Culture!

Her reason is: because this award was set up for the first time, but there was no fan voting and industry selection in the early stage, this award was awarded to the International Music Federation for the first time, hoping that the Music Federation could discover, encourage, cultivate and promote more and better rap artists.

In this way, Jiang Lun, who was still looking forward to it just now, instantly felt a sense of pain and pain for this award.

If it was another musician, he would still have some emotions, but since it was awarded to the International Music Federation, that sense of loss does not exist, and it is strange to think about it.

The award ceremony entered the second round of performances, which were the performances of the best artists in each region.

Jiang Lun naturally included, he won two nominations for the World Best Artist Award in China and the Best Live in Asia.

For these two nominations, it would be nice to win an award.

And Jiang Lun prefers the award of the best scene in Asia, because the best artists compete with him are all Chinese, and the best scene has stars from Asian countries, from Japan, South Korea, Singapore and Malaysia.

This round of performances lasted more than an hour, and 80% of them were mainly singing and dancing.

The stage is even more colorful, you sing and I will appear.

Backstage, Jiang Lun is ready, and the People's Folk Orchestra led by Qiao Dongsheng is also ready on the second stage.

Jiang Lun is going to appear on the circular stage in the middle, and after the headset is equipped, he can only hear the voice from the intercom, and the people around him can't hear him talking to him at all.

Just as he was making his final preparations, a Korean singer who came down from above came over and bowed to Jiang Lun.

Jiang Lun thought he was greeting him, so he took off his headphones, but he heard the other party say, "...... Although you were nominated and got the opportunity to sing on stage through your connections, the final trophy is definitely not yours, and our scene in the Republic of Korea is the best, even surpassing Japan!"

Hearing his inexplicable words, Jiang Lun was a little funny, and along the way, it was the first time he saw someone who wanted to be slapped in the face in person.

The two songs he prepared tonight, whether they were live or in the studio, were shocking songs.

Maybe this guy has heard his previous rehearsal, so he dares to say such things presumptuously.

Thinking of those Korean idols who came to China to hold a singing party and participate in the event, Jiang Lun couldn't help but smile faintly, "Yes, your Korean stars have the strongest live lip-syncing ability!"

"You ......" When the Korean in front of him heard this, he was immediately annoyed and angry, "Don't think that Korean singers are the same as Park Gi-lie, I will beat you at tonight's awards ceremony." ”

"Then I'll wait and see!"

It was useless to say more, Jiang Lun stayed on the headset and ignored him anymore.

Until the stage began to rise, I saw this Korean chattering crookedly, and I didn't know what to say.

On the main stage, after a band from Brazil performed, the lights dimmed.

The audience looked to another stage and waited for the next group of performers to appear.

However, when the lights came on, it turned out to be a Chinese folk orchestra.

Before that, there was already a Japanese female singer who invited the folk musicians of their country to perform a song that combines East and West with national instruments.

And the Brazilian band that went down just now also added ethnic characteristics to the soundtrack, playing tambourine and beating Berimbau.

Now that Chinese folk instruments have appeared on the stage, coupled with this music that is completely free of Western musical accompaniment, many people in the audience were pleasantly surprised.

"Oh my God! Another piece of music with national characteristics!"

"It's a Chinese instrument, and I've seen that harp like a bow. ”

"I'm looking forward to it, tonight's music from all over the world is vividly displayed!"

"I don't think I'll be adding electroacoustic instruments all of a sudden, and I don't think I'm bored, but I still want to hear it. ”

"Where's the singer? Is it a band?"

"I didn't see it......"

Just when everyone was talking, the lights on the third stage of the middle circle turned on, and he also appeared on the LED screens on the main stage and the attached stage.

And subtitles were typed in Chinese, English, French, German, Italian, and Spanish six Chinese: "Blue and White Porcelain" - Jiang Lun (Huaxia).

In the next second, the timbre of the Chinese pentatonic tone was played in the stereo, which was antique, extremely beautiful, and really had a feeling of nature. (To be continued.) )