Chapter 6: Count the World

Ding Lihui just chatted with Feng Jianxiong casually at first, even when Feng Jianxiong revealed her intention to solicit, she was already reserved.

In other words, Ding Lihui did not think that she would completely invest in a new media company like NICONICO in the future, but still retained a trace of the way to continue to eat in the field of traditional TV media.

This kind of thinking is also very normal, after all, at the beginning of 08, the TV station has not declined as badly as seven or eight years later. A person who was born in a professional class and studied hard in the choreography and directing department for four years, if he directly devotes himself to online dramas, he feels that it is a bit cheap-

Even if it is two or three years later, those who are willing to devote themselves to online video creation as soon as they enter the industry are just wild people like Beast Yi Xiaoxing or Wang Da Hammer.

However, as the chat deepened, Ding Lihui suddenly discovered that Feng Jianxiong might really be able to create miracles.

She also went from casual conversation and laughter at the beginning to serious ones, and asked Ma and Sasha to use her notebook to make a meeting minutes.

Anyway, Ma and Sha don't understand it very well, and being idle is also idle, since they have already listened, it is better to find something to do.

Of course, when she is done, she will definitely hide the meeting minutes file in another resource folder, and then set it to be a hidden file. After all, there are too many forward-looking dry goods in it, which need to be carefully smacked and studied, and it can't leave the risk of repairing computer leaks like Brother Guanxi.

The three of them talked about it at 3 o'clock in the evening, and Ding Lihui finally completely unified his thoughts in the routine, and knew how to cooperate with Feng Jianxiong in the coming year.

Equipping "Tip of the Tongue" with a rhythmic "Tip of the Tongue" is just the beginning.

……

However, it was precisely after deciding to fight side by side with Feng Jianxiong that a new worry was born in Ding Lihui's mind.

She yawned worriedly and asked: "However, you also said just now that if small enterprises in the circle engage in innovation and trial and error, if it works, it only takes 18 months for the powerful and wealthy peers to follow up." If Youku finds that your trick works well and wants to follow suit, it may be able to succeed in just over a year - even if you intensively launch "Tip of the Tongue" and other barrage fans suitable for rhythmic battles in a year, I'm afraid it won't be enough to open up a big enough first-mover advantage, right?"

When Ding Lihui asked, Ma Hesha also showed a look of deep understanding.

Of course, with the experience of horses and yarns, she must not have thought of this spontaneously, she can only be like a little tail.

Feng Jianxiong listened, but he didn't feel worried at all, but showed a faint smile for a moment.

"It's good to know that she is afraid, and knowing to be afraid shows that she regards the future of NICONICO as the future of her own career. If there is no awareness of solidarity, no matter how bad the company's prospects are, it will not be afraid. ”

Feng Jianxiong's mind flashed through this thought.

And he was undoubtedly not worried about it at all.

Just now, he said that the situation was urgent, in order to urge the other party to make up his mind to participate in this matter as soon as possible, giving people the illusion that time is running out.

Just like those pyramid schemes, whether it is micro-business, as long as they pull people on the thief ship, they have to create an illusion of scarcity of opportunities when they speak, as if they will miss it if they don't hurry up, and there will be no store in this village.

Or, to put it another way, a common analogy among later generations of netizens, is "Get in the car!"

After the other party got into the thief's car, he calmed down and felt afraid, and what was needed at this time was another set of words to alleviate the fear.

Whether you can manipulate these words well, whether you can play with the other party's emotions in the palm of your hand, you can see the depth of a pyramid scheme master or mouth cannon master's skills.

……

"I just said that according to the rules of the industry, Youku will be able to follow me in more than a year, and then crush NICONICO with its size advantage. But that's just a general practice, don't be nervous.

MY NICONICO, WHICH CANNOT BE MEASURED BY GENERAL CONVENTIONS. Youku's large-scale websites, after the volume is large, the internal operation tail is not big, and the boss Gu Yongjiang is from a financial financing background, and he is not very professional in website operation itself, and he belongs to the CFO-type CEO.

Therefore, if he wants to understand my routine and understand the power behind this trick, I am afraid it will take much longer than the rules of the line, so how can he plagiarize it quickly. ”

The tone of Feng Jianxiong's words changed from the urgency just now, and became calm and light, and it seemed that there was no hurdle that could not be overcome.

"By ...... Why can't I understand? Is Youku stupider than its peers?" Ding Lihui felt incomprehensible for the time being.

Feng Jianxiong Zhizhu shook the ground and smiled: "Just because my NICONICO has not introduced any external investors so far, the growth of many core data, as well as the causal relationship between these growth and our innovation, are incomprehensible to outsiders. ”

"What do you mean?" Ding Lihui smacked Feng Jianxiong's words, still a little unable to grasp the point.

But she can't be blamed for this, because she only understands media theory and doesn't understand the capital market.

As a senior freshman with a specialization in art, Ding Lihui can understand what she should understand, and she has done a good job.

Feng Jianxiong's kind of genius across the N family is very rare.

Therefore, Feng Jianxiong can only think about it and change it to a more understandable literacy wording: "For companies listed on the stock market, all data and information must be publicly disclosed to the public, and you always know this common sense, right?"

"Yes. Ding Lihui nodded quickly this time.

"Actually, I don't even know this......" This is the inner monologue of Xiaobai's cute Ma and Sa, but she is embarrassed to say it.

Feng Jianxiong continued: "It's good to know, in fact, it's not just listed companies that need to disclose. Sometimes, although private companies are not required to disclose to the public, they are also accountable to shareholders and investors, so that information must be shared to all investors.

In the venture capital circle, there are not many righteous investors who can have the foresight to see five years and ten years and unswervingly follow the founder team to the end.

Most investors hope to cash out within a few years, and they invest 5 million yuan at the beginning, and after three or five years, they want to exit with tens of millions or even hundreds of millions.

Therefore, there are many more investors in the circle who sell the secrets of the founder's core competitiveness for personal gain. In order to exit as soon as possible, they will release all kinds of rumors in the circle, and even if the founder makes a little innovation, he has achieved three or four points, and when it comes to their mouths, it will also be blown into ten points, so that the later investors will take a higher look at the company, speculate on the valuation and then take over.

Of course, if it is a PPT entrepreneurial founder who cheats money, it doesn't matter if you meet such an investor, and you just happen to be embarrassed together. The founder deceived the angel round, the founder and the angel round conspired to defraud the A round, and the founder plus the angel round and the A round conspired to defraud the B round...... Keep attracting new scammers to join the gang, and finally deceive until the IPO.

However, for non-PPT entrepreneurial founders, that is, those who really want to do something practical and creative. Those investors who brag behind their backs are typical pig teammates.

Because these investors will brag about the small innovations that you could have pretended to be a pig and eat a tiger and slowly cultivate sprouts, and the big companies will target you and copy your tricks away - as I said earlier, Youku can copy the innovative features of other barrage video networks within a year under normal circumstances, because their investors may brag.

However, there is no such problem with NICONICO Video Network - because I am the only external investor left in this company, and I have already acquired a few scattered small shares of the non-founder team. Even within the founder team, some individual founders who will be separated from morality at a certain historical stage and no longer have any use value, I will have a way to clear out.

So, as long as I want to play the pig and eat the tiger, I can play the pig and eat the bigger tiger for a longer time than other companies that are constrained by investors. Youku monitors the big data of other rising stars, and wants to see through the value of its innovation within half a year. When I get to me, it may take a year, or even two years, to see the value of these details. Therefore, it is very promising to follow me, and we must have confidence, as long as we don't leak secrets, it is not so easy for others to find the value of following the trend. ”

When Feng Jianxiong said this, Ma Hesha had already been in the clouds and believed 100% unconditionally.

Anyway, in her eyes, everything Senior Feng said can be summed up as "although I can't understand what he's saying, it seems to be really powerful."

Ding Lihui relied on the knowledge and literacy she had accumulated in the past four years of new media, and reluctantly forced herself not to be brainwashed by Feng Jianxiong, and found out the last question:

"But...... EVEN IF YOU WANT TO KEEP A LOW PROFILE, WON'T YOUKU MONITOR NICONICO'S PROGRESS THROUGH THIRD-PARTY DATA MONITORING AGENCIES LIKE ALEXA? THEY DON'T HAVE TO RELY ON OUTSIDE INVESTORS IN THE OTHER COMPANY'S CAPITAL CIRCLES TO BRAG ABOUT IT?"

Ding Lihui's ability to ask this question is enough to prove that she didn't waste time in four years of college, and she must have studied seriously.

At least she knows about ALEXA, Amazon's global website traffic data monitoring agency, and has studied the doorways to do this.

If you don't know much about this thing, you can find a small analogy - for example, in the future, there will be a data analysis website that is targeted by outsiders, and you can go there to check how many subscriptions a book has, which is used by peers for industry big data analysis.

Therefore, how many hits and how many daily active users a website has every day, these data are easy to be monitored by outsiders, and there is no need for investors to leak secrets.

It was precisely based on this understanding that Ding Lihui reluctantly let himself not immediately "bow down" and completely convince Feng Jianxiong.

"That's a good question, you can ask this question, at least more than 98% of the new graduates of the media department in China. However, you only know one thing but you don't know the other. Feng Jianxiong didn't think it was wrong, but praised the other party's seeking truth from facts,

"The average daily PV and daily active IP of a video website, these traffic data really don't need to be sold by investors, and competitors can find out from third-party channels.

However, the first wave of benefits that the 'barrage innovation' I mentioned for the NICONICO video network is not only on the average daily PV and daily active IP. The biggest improvement it brings is first reflected in the 'quality' of users.

That is, 98 out of 100 viewers may have seen it and left, which is a low-value amount of 'tourists', and only 2 people have registered accounts, logged in, posted, favorited, and followed. And now, I can get 10, 20 or even 50 highly sticky hardcore users who log in, post, favorite, and follow from these 100 people.

As for the increase in the number of registered high-sticky users, only our company knows how many people will log in to their accounts every day and watch the film. I don't want to show off, so I can keep making a lot of money. Maybe in the end, the total number of users will soar, and the daily active PV/IP will skyrocket, so that third-party monitoring agencies can also find out, but that will be at least more than a year later than we can directly disclose it. ”