Four years ago, when Nie Wei took over Yipin.com from Zhou Chong and Yu Fei, Feng Yiming almost insisted on going his own way, and decided to start spending money to establish a logistics system belonging to Zhanxiong Group when everyone was either openly and covertly opposed, or had been silent.

This is not only the domestic e-commerce industry, but also the only one of the world's slightly large-scale e-commerce companies that has built its own logistics system from the initial stage.

In the past four years, not only Di Liquan and Liu Hong have been under tremendous pressure, but even Feng Yiming, Wei Jun and Liang Xing have also felt pressured, and the financing of the previous year was largely carried out in advance because of the excessive cost of barter logistics.

In the past four years, Di Liquan and Liu Hong have traveled to every city and every receiving and sending site of Barter Logistics in the country, personally participated in the preparation of each logistics warehouse, and even went down to the grassroots level every quarter to work as a whole day as a distributor to experience the front-line work.

The first phase of the long-term strategic plan of barter logistics has been successfully completed, and regional logistics distribution centers have been set up in eight first- and second-tier cities across the country, covering most of the provinces and more than 60% of the districts and counties.

Di Liquan spread a map of the whole country with countless handwriting on the table in the middle, and his mouth was like a river, and he gushed endlessly.

"Therefore, under normal circumstances, the express delivery speed is basically within 48 hours, and the logistics and distribution centers in the eight regions have been operating normally. Di Liquan glanced sideways at Feng Yiming, who was frowning, "Of course, the current staffing has not been satisfactory, after all, Yipin Logistics does not accept foreign orders at present, and only serves consumers of Yipin.com." ”

"In other words, in the Double 11 promotion, can you guarantee that the consumer's package can be delivered within 48 hours?" Nie Wei looked serious and asked: "You have to know that if the promotion response is very good, the logistics and transportation speed may be under a lot of pressure. ”

In March this year, when Mr. Wei and Feng Shao went to Xinzha to inspect Barter Logistics, they mentioned the pressure that the promotional activities in the second half of the year may bring. Liu Hong explained softly, "So since April, we have been recruiting and training grassroots delivery workers all over the country, and now it is the end of August, and there are nearly two months left, so there is no big problem." ”

Feng Yiming interjected with a smile: "Just like the 100-meter race, you don't have to break the world record to win, you just need to run faster than other competitors." ”

Everyone smiled and nodded, everyone knows that Taobao Tmall is cooperating with a number of courier companies, which is determined by the mode of operation, although these courier companies have made a lot of profits from the cooperation with Taobao Tmall, but it is impossible to serve Yipin like Barter Logistics.

Feng Yiming has tried to shop on Yipin.com and Taobao several times in the past two years, generally speaking, Yipin.com arrives every other day, and Taobao is four to seven days according to the location of delivery, and the express speed is very different.

Moreover, the delivery staff of barter logistics will make an appointment by phone or text message in advance before each door, and if they can't arrive at the agreed time, they will also call in advance to apologize.

Feng Yiming once helped his mother buy an electric kettle, but it broke after using it once, and the process of returning and exchanging the goods was relatively simple, and the customer service staff had a gentle attitude, and there was no kicking of the ball.

And Taobao ...... It is similar to the previous life, maybe it will be a little worse, under the influence of Feng Yiming, a reborn butterfly, Taobao's development process is much faster than in the previous life, and the scale and influence are also greater, but it obviously does not pay enough attention to the details...... Feng's mother made a customer service call to ask for a return, but was kicked by Taobao and the merchant for four rounds, and finally Feng's mother was furious.

From this point of view, the user experience of Yipin shopping is inherently much higher than that of Taobao and Tmall.

Although Feng Yiming had given detailed planning and guidance to Barter Logistics with his previous work experience in the logistics department and the user experience of online shopping, the actual work was still done by Di Liquan and Liu Hong, and under such tremendous pressure, they handed over a report card that had to be nodded and praised by Feng Yiming.

"Mr. Liu, I heard a few days ago that you asked all the middle-level cadres of Barter Logistics to hand in a detailed adjustment plan for promotional activities?" Feng Yiming asked with a smile.

"Uh, yes. Liu Hong stood up, "Although the system construction of barter logistics has been preliminarily formed, the express delivery business has not been affected by a large number of impacts, and many middle-level managers have worked in the express delivery industry before entering the company, so ......"

"Sit down and talk. Feng Yiming made a gesture, "Is the proposal submitted more valuable?"

"It's a lot, after all, Lao Di and I have no experience before. Liu Hong sat down and nodded and said: "Of course, for the delivery of parcel logistics and transportation with a large flow in a short period of time, domestic express companies do not have much experience, but many people have a very clear point to the possible problems in the plan, which has a strong reference value." ”

Zhanxiong Group has developed to the current scale, and high-level people such as Wei Jun, Liang Xing and Feng Yiming behind it can only be roughly controlled in the general direction, and the specific business functions are handed over to the presidents of each business group, but Feng Yiming, who is hidden behind the scenes, can often conduct an inner assessment through the observation of some details on the "experience".

Mr. Liu participated in the negotiation with the Ali team. Feng Yiming bowed his head slightly, "There are two points that need to be noted, first, the logistics and distribution methods of the two sides are completely separated, and there can be no involvement; ”

Di Liquan and Liu Hong both nodded in response, which was barely a concession from Zhanxiong.

In China, Taobao and Yipin's two major e-commerce companies can barely go hand in hand, and the others are a little far behind, and everyone in the industry knows that Zhanxiong and Ali have worn the same pants in recent years, and have tacit cooperation in many aspects, and have joined hands to occupy nearly seventy percent of the domestic market, and now they are about to work together to build the first iconic brand day in the domestic e-commerce industry.

However, since the quality inspection department of Zhanxiong Group became famous at the Jianghe Fair last year, the situation has gradually changed, and Ali quickly launched Tmall Mall.

When the two sides gradually shifted from intimate cooperation to bumpy competition, Taobao reluctantly found that although the other party's business volume and scale could not be compared with its own, it also had its own unattainable advantages.

In addition to the well-known quality inspection company, Zhanxiong Group's own logistics system - barter logistics in the quality of express delivery service is also incomparable to Taobao, the most hateful thing is that barter logistics basically does not charge any express fees, whether it is a buyer or a seller, which makes Taobao and Tmall hate the root of the itch.