Chapter 509: Advertisements Hit My House?
Meaningfully, Li Fanyu drank a little too much. Pen fun and pavilion www.biquge.info
After returning to the hotel, he was blown by the air conditioner in the room, and he felt that the whole person was not good. It was at this time that An Ning's call came. Li Fanyu picked up the phone, and An Ning over there noticed that he was drunk.
"Why did you drink so much?"
Li Fan was foolish, and told her about the Lunan No. 2 Machine Factory with a big tongue.
"The strength of the second machine factory is really good, and we used the stamping equipment of their factory when the production capacity was transformed before. ”
Li Fanyu is not clear about this. The matter of the production line has always been handled by the purchasing department of Sun Guoyi and the group.
In terms of structure, the car is divided into four parts: engine, chassis, body and electrical equipment. Specific to the production process, it is divided into four major processes: stamping, welding, painting and final assembly.
To be more specific, it is to first use the stamping equipment to make the flatness steel plate material according to the corresponding requirements, and go down to the excess part under the action of four to five presses, so as to manufacture the side panels, four doors, front and rear hoods and other covering parts of the car.
Then, a welding robot or robotic arm is used to weld various stamping parts to form an overall body. Then use the painting line to paint the body to prevent rust. Finally, the body, wheels, electrical parts and seats and other assemblies are assembled to create a complete car.
And in all processes, stamping is the first process link.
Nearly 70 percent of the body's parts, including doors, roof covers, side wings, pillars and hoods, are machined by stamping equipment. Therefore, the stamping process is also known as the first of the four major automotive processes.
Based on all of the above, the stamping line is also nicknamed the "money printing line" in the industry, which is a key equipment in the automobile manufacturing process.
Previously, when the production capacity was upgraded, An Ning, as the chief gatekeeper, contacted Lunan No. 2 Machine Factory and purchased six stamping machines of 5,000 tons and nine of 2,000 tons. But at that time, Li Fanyu was busy running the matter of the union of the 12th factory outside, so he didn't know about it.
Now that An Ning said this, he knew that Zhengxin and Lunan No. 2 Machinery Factory still had business dealings.
At this time, Li Fanyu really felt that it was too late to meet Zhang Zhiguo.
I met early, can I still go and make friends, and let Lunan No. 2 Machine Factory give a discount to the stamping equipment?
……
Next.
After the hangover, Li Fanyu did not look sluggish, and drank some liquor to sweep away the difficulties of this period of time.
After packing his luggage, he escorted the production line to Giza in Egypt's third largest city with the technical team and people from the Volkswagen branch.
The staff of the Volkswagen branch who came to Egypt 20 days ago, after some comparative research, selected the branch and the factory site here, and took down an idle factory.
Giza is located in the lower corner of the Nile Delta, because the Nile River is rich in water, so unlike the desolation of other parts of Egypt, the climate here is still okay. Moreover, as the capital of Giza Province and the third largest city in Egypt, it has a relatively developed water and road transportation and a large population.
A large population means that it is easy to recruit workers, and the developed waterway and railway means that products can be transported at a lower cost.
The site chosen by Volkswagen is located on the banks of the Nile.
A factory was built here, thanks to well-developed water transport. The company's cars were produced and could be routed north via the Nile River via Tanda and Dahur to Alexandria. From this port, there is free passage to countries bordering the Mediterranean such as Syria, Iraq, Greece, Portugal, Morocco, etc.
Further south, it is even more powerful, because almost all the major cities in Egypt were built on the banks of the Nile River, which runs through the entire country. Therefore, relying on this route, the company can deliver its products to all parts of Egypt as quickly as possible.
Further, it is possible to go further south through the Nasser Reservoir into Sudan, which is located in the heart of Africa. With this as a transit, it radiates Nigeria, Chad, Ethiopia, Congo, Kenya, Tanzania and other southern African countries.
Based on the above, the geographical advantage of the branch is enough.
For this location, Li Fanyu is very satisfied.
But as soon as he looked up and saw the billboard with the Daewoo flower logo not far from the factory, his heart instantly became unhappy.
"What's the deal with the billboards?"
This time, Zhengxin sent to Egypt was Xu Sen, who had previously served as the vice president of the Volkswagen branch in China. Seeing Li Fanyu stunned looking at the billboard, Xu Sen's face was also a little embarrassed.
"Chairman Li, we haven't had the ...... since we took down this factory, and we just installed it yesterday."
"I'm rubbing! Is this Nima demonstrating with me?"
……
Suburb of Cairo, Daewoo Egypt Branch.
"President, we have placed print advertisements near Volkswagen's premises. I'm sure their expressions will be quite wonderful when they see our ad near their factory. ”
Hearing the report of his subordinates, Luo Minhao, the president of the branch, smiled slightly.
"A group of clowns who are just jumping and pry the market with national sentiment. It has just made some achievements in China, and it is simply beyond its means to expand overseas. ”
"Yes, President, I think so too. Their brand has no international prestige, and they don't have a brand base in Egypt, so it's foolish to rush into this market. ”
"Oh, don't you know that their chairman is called Li Fanyu? In the Chinese market, maybe they can use the acting skills of clowns to stir up national sentiments, but in Egypt our H-series MPVs have been selling well for five years, and the Davo series sedan and the Ruize mid-size pickup also occupy a large market share. Compared to the fact that they haven't even established a complete sales system yet, I don't even know why the headquarters specifically told us to deal with it. ”
……
After stabilizing his emotions, Li Fanyu gathered the people from the Volkswagen branch and asked about the situation of Daewoo Motors in the Egyptian market.
"Chairman Li, we have been busy with the factory site and communication with the Egyptian authorities for a period of time, and the market investigation is not perfect. ”
Facing Xu Sen's embarrassment, Li Fanyu waved his hand, "What do you know and say what!"
According to the statistics of Egypt Online last year, there are more than 7.5 million vehicles licensed in the Egyptian automobile market, including 450,000 taxis, 145,000 buses, and about 76 vehicles. In terms of passenger car market share, sedans accounted for 49%, pickup trucks accounted for 16%, MPVs accounted for 15%, hatchbacks accounted for 6%, and SUVs accounted for 14%. Daewoo's products, including the H series mpv, are actually Chengjing, which is sold in China, with a price of about 75,000 yuan in Egypt and an annual sales volume of about 40,000 units. The price of the three sedans is about 100,000 yuan, and the annual sales volume is about 30,000 units. and their main product, the BOT mid-size pickup, is priced at about 120,000 yuan, with annual sales of about 60,000 units. ”
Hearing these data, Li Fanyu had the bottom in his heart.