For Daewoo, Li Fanyu is diaphragm should go to his heart. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

In fact, the competition between car companies has always been fierce, but the competition performance is more concentrated in the sales terminal and strategic level. For example, a certain car of a certain car company sells well and has won a relatively large market share. Peer car companies will use this car as a competitive model for research and development to seize market share and carry out crackdowns. And if a model and its competitors sell well in the classified market, this competition often lasts for more than a decade or even decades.

For example, in the time and space before Li Fanyu, the Mercedes-Benz S-class and the BMW 7 Series have been in love with each other since the 70s, and the two models have been fighting against each other for more than 40 years.

But that kind of competition is more about doing itself and marketing, and in the eyes of the field, it still maintains a certain demeanor. Now Daewoo's deliberate billboard in front of Zhengxin New Factory has become a bit disgusting.

This is out of the realm of advertising, it's a naked demonstration!

If Li Fanyu can endure this, he won't be called Li Fanyu.

So after Xu Sen reported on the market situation, he asked the branch to speed up the process. Taking advantage of the gap in the assembly of the production line here, we will quickly negotiate with the agent sales company and establish sales service outlets and maintenance service outlets.

After assigning tasks to the branch, he came to the factory and called the head of production technology and the head of R&D technology together. On the one hand, it is required to step up the assembly of the production line, and on the other hand, let the accompanying R&D team immediately start the technical planning of Egyptian adaptive R&D and localized production of Hongguang.

Because of the different countries and regions, when a model enters other regions, some accessories and configurations need to be modified to adapt to the local environment and driving habits. When several Audi models entered the United States, PCM also made this request. However, because there was basically no difference between China and the United States in terms of climatic conditions, Li Fanyu did not care at that time.

But this time it was different, the weather in Egypt and even most of Africa was hot and dry, and the climatic conditions were relatively harsh compared to China. Therefore, in Hongguang, some changes must be made, such as the installation of sand filters in the engine intake system, such as increasing the energy efficiency of air conditioning, and so on.

failed to let Hongguang enter the market as soon as possible, and slapped Daewoo hard with sales. After assigning a series of things, Li Fanyu and Liu Qing devoted themselves to adaptive research and development.

……

More than a week passed quickly.

During this period of time, the production line has been preliminarily assembled, and the R&D team led by Li Fanyu has also completed adaptive research and development, adding a windproof sand filter and a super powerful in-car air conditioner to Hongguang.

The technical team teamed up with the Volkswagen branch to contact the local parts manufacturer and outsource the low-tech parts on the Hongguang body. In China, powertrains such as powertrains are also transported by sea.

See, Hongguang can be produced.

On the dealer's side, after the screening of the branch, the partner of Zhengxin Volkswagen in Egypt was finally determined - DME company.

The company has a wide range of businesses, mainly providing pre-sales and after-sales services for mold processing and injection molding companies such as home appliance manufacturers, automotive industry, and medical industry. But this company has a deep background in Egypt, and is also involved in the banking industry and the application and promotion of hot runner technology for plastic molds.

The reason why Li Fanyu chose this company is because after communicating with Lu Jingming, he learned that DME has a certain relationship with the Egyptian government, they have their own bank that can support car loan services, and among the several agents selected by Zhengxin, the conditions given are relatively favorable.

And it also made Li Fanyu very happy, when the director of this company saw the word Zhengxin in front of Volkswagen. Ask Xu Sen directly during the negotiation and ask if this is the F150's Zhengxin.

When it learned that this was the new brand established by the company to which the F150 belonged, DME gave a 7% agency deduction point and promised to help Volkswagen sell in various regions of Africa in the future.

No way, F150 as a cutting-edge pickup truck in the U.S. pickup car market, DME in the automobile sales industry has long admired the name.

In fact, there is another reason for Li Fanyu to quickly establish a cooperative relationship with DME: coincidentally, this company also acts as an agent for the sales of three models of Daewoo!

The front is just something, Li Fanyu likes it the most!

DME, Cairo headquarters.

Li Fanyu made a special trip to lead Xu Sen and others over this time to discuss the promotion of Hongguang with DME.

In the current information age, it is very important whether a product is good or not, but if you want this product to be popular in the market, publicity is more important.

"Mr. Li, for your company's Hongguang, we intend to use large space and low cost as selling points. With these two core elements, we have commissioned a local advertising agency to do a few cases, please see. ”

Li Fanyu nodded to the marketing director of DME and took over the ipad containing a half-finished advertising sample.

Because of the difference in culture and customs, he was afraid that he would not understand the stalk of the case, so the clerk of DME also deliberately stood beside him and explained to him. Under the introduction of the clerk, he quickly brushed through the content of the advertisement.

Although the language is different, he knows the creativity and focus of the two advertisements.

But to be honest, these two advertisements are ...... in his eyes It's not good,

The first campaign is based on space as the core element, depicting an Egyptian family of seven who drive to play. From the perspective of the head of the family, he looked back at the scene of the elderly and children enjoying themselves in a car.

The second advertisement, combined with DME's credit business, depicts the story of a poor guy buying a car.

After Li Fanyu saw it, he couldn't bear the mood of complaining, smiled and said to Chris, the marketing director of DME: "I feel that these two advertisements really lack attractiveness. This is described in our Chinese words, which is called distracting. ”

In China, Li Fanyu has a network covering more than half of the whole of China and the national aura of Zhengxin that can be used to promote his new models. In the U.S. market, he single-handedly created "TG", the most popular variety show in the automotive field.

So in terms of advertising, it can be completely less realistic.

But not in Egypt.

Here, he has no chips to exploit. So in his expectation, this first wave of propaganda must hit Hongguang with one shot!