Chapter 1238: Not a Gentleman's Doing!
Seeing Roscoff, Maupe hurried over.
"Roscoff, my friend. Why are you so interested in coming to the exhibition hall? Press Day is still waiting for tomorrow. ”
Roskoph is not very old this year, he looks like he is in his thirties. When he saw Mauper, he immediately smiled. But there was no answer to his question.
The previous turmoil in Russia and the downturn in the domestic economy have dealt an extremely painful blow to all walks of life in the country. Rogge Automotive Trading Company is a new company, and if it wants to do its own business, it needs a clear route and the support of many brands that can adapt to the Russian automotive market.
Russia's car market is actually a very distorted market, and car consumption is as polarized as the country's social form.
In the low-end models, the models dominated by the local brand Lada occupy half of the consumer market. In the mid-range models and some low-end models, Toyota, Honda, and many foreign models are competing with each other, making this small consumer market a little dire.
In the hands of Rogge Automobile Economic and Trade Company, it has now obtained the agency sales rights of Kia, Hyundai and Nissan. At present, the company is interested in high-end imported models, as well as luxury cars aimed at Russia's top wealthy people.
In such a situation, there are not many options left for Roskov.
It can be said that the European Union is theoretically a better partner, this brand not only has high-end models comparable to Mercedes-Benz, but also holds one of the "three diamonds of the world's luxury cars".
If Rogge wants to do car sales alone, then there is no doubt that the Europa League is suitable.
However, it is clear that Rogge's ambitions don't stop there.
Seeing that Roscoff was a little deliberately distant, Maupe was not embarrassed, he followed Roskoff's gaze and said, "Roskoff, my friend." Are you interested in this red flag?"
Roskoff spread his hands and replied in English with a curly tongue voice: "It's not bad, it seems that the development of China Automobile has been very rapid in recent years." I remember when I went to China before, this Hongqi brand couldn't even make a mid-level car. But now it seems that they are doing well in the top luxury car segment. ”
When Maupe heard this, he pursed his lips, "Not necessarily." ”
"Oh?" Roskoff said, "Mr. Maupe, do you have any different opinion?"
Maupard smiled smugly, "If you talk about the technology carried on the two models of Zhengxin Hongqi, to be honest, it is quite amazing." Whether it is the never-before-seen holographic projection technology, or the maglev suspension that claims to be able to achieve 0 bumps, it is a rare breakthrough in application technology.
But, my friend. Sometimes technology doesn't make a car top-notch. ”
Speaking of this, Mo Po pointed to the red flag propaganda video on the LED screen that Zhengxin staff was debugging, and said: "You see, they are proud of their technology, but you must know, my friend."
The connotation of a top-of-the-line luxury car lies in respect for tradition and the ability to achieve the ultimate in mechanical excellence. In other words, the first design criterion for a top-of-the-line luxury car is to be skeptical and wait-and-see about all new technologies. It's not about being conservative, it's about the best reliability and the best user experience.
In the case of Ricohen, our company didn't start using a load-bearing body until 1965, a technology that our competitors had been using for a decade. However, it is undeniable that our 1965 Ricoen Abraham is the best car in the world with a load-bearing body.
Rolls-Royce, for example, did not install starter motors on their products until 1919, while its competitors had already used the technology five years earlier.
Making the classics more classic is the quality that a top luxury car should have. Instead of using new technologies that have gimmicks but have not yet been proven by the market and users to increase their worth.
This kind of routine, Zhengxin has already used it once in the purity of its X-car. In the eyes of our industry, this is nothing more than grandstanding. ”
Li Fanyu and Cheng Ke stood not far from the two. Maupper's words, the two of them naturally heard it.
"Who is this man? Why is he so annoying? I'm going to scold him!"
Someone was chewing the root of Zhengxin's tongue behind his back, and Cheng Ke's temper immediately came up, and he rolled up his sleeves and was about to step forward.
Li Fanyu hurriedly pulled it in.
"Wait, we'll see. Ricone also makes top-of-the-line luxury cars, and I don't believe that their people are so uneducated, and they speak ill of people behind their backs for no reason. can pay attention to us behind us with such no identity, the person next to him must be very important. ”
He took a deep look at Roskoff and said to Cheng Ke.
Although Cheng Ke didn't go up, it was obvious that there were people in the crowd who disagreed with Mauper's words.
"Mr. Maupe, the premise of being conservative is that you don't have a thorough understanding of a technology.
It did take five years for Les-Royce to use the ignition system used by its competitors, but that was because cars at the time generally had less than 70 percent success in their first ignition.
In the five years we've been using this technology, we've been looking for ways to get Rolls-Royce up and running at the turn of a key.
And we do this because of our brand culture, which makes good better – if not, we create!
To tell the truth, if these maglev technologies and full-system technologies are from Rolls-Royce's R&D department, then we will definitely use them in our own models as soon as possible.
The true essence of a top-of-the-line luxury car is to give the best to the user. Under this premise, we can follow tradition, but at the same time, we are not averse to making epochs for the automotive industry.
Also, my esteemed sir. A gentleman never expresses his opinion behind his back.
This is Geneva, the global hub for automotive technology. If you have any thoughts about this young brand, then I suggest you may wish to bring it up in person during the networking session after the media day.
I think that if you can be taught by a veteran like you in person, they will be happy to accept it. ”
This person is not young, with a thick beard, but the suit on his body is meticulously cared for.
His voice was loud and spoke with a very authentic London accent. In an instant, it attracted the attention of the onlookers.
"Oh my God, Sir Gerald!"
When the people saw this man's face, they let out an exclamation in unison.