Chapter 1239: An Industrial Empire in the Twilight!
"Sir Gerald!"
Hearing this name, Li Fanyu frowned.
The British automobile industry, in the past two decades of rapid development of the global automobile industry, is declining rapidly by a surprising magnitude.
Brands such as Louvre, Lotus, and Morgan once made the whole of Britain proud. However, as the ancestor of the industrial revolution, the British automobile industry has a fatal drawback - that is, the vast majority of its domestic car brands are all positioned as high-end.
In itself, this kind of high-end car with historical heritage is a relatively niche choice. And when the economic crisis hits, such car companies will be more affected than the budget car brands.
Looking back at the development of the world's automotive industry in recent decades, British car brands have not been able to gain more customers, and the market has long been limited to China and a small number of European and American regions.
They don't get a slice of the emerging markets like German, American or Japanese automakers. But like the big guys, they are suffering from the economic crisis.
Sadly, however, the British did not intend to bow their noble heads and compromise to the lower end.
It is this conservatism and arrogance that has made the entire car industry cocooned, and almost all British car brands have gradually moved away from the global market.
As the brands that once dominated the world's automobile trend fell one after another, and were acquired one by one by the former younger brothers and the followers of the British Empire, the Rolls-Royce brand has become the only remaining fruit of the British automobile industry.
And it was Sir Geralde, the chief designer of Rolls-Royce, who saved this fruit for Britain.
In the past, when the German Europa League wanted to move towards the top model, the first thing that came to mind was the acquisition of Rolls-Royce.
It is said that the Fox Group, which originally owned Rolls-Royce Motor Cars and Rolls-Royce Engines, has agreed to divest its automobile and aero engine businesses and sell Rolls-Royce cars for 560 million pounds.
However, just as the deal was about to be concluded, Geralde, with his friendship with the queen and his 8% stake in Rolls-Royce Motor Cars, single-handedly blocked the largest merger between Germany and Britain that year.
This directly led to the Europa League turning to the acquisition of the top American car brand Rickorn, forming the current top-level luxury car competition pattern with Rolls-Royce, Maybach and Rickorn.
To this day, the Germans still regard Geralde, who has a castle at home, is not bad at all, and is very bad-tempered and nosy.
Without his blockade, the successful takedown of Rolls-Royce would have brought the brand that represents the British royal family and is also the last century-old brand of the British car industry - drawing a final end to the once proud British car industry.
What's more, the old man's means of preventing the merger were not honorable - he used the family newspaper to exaggerate the national sentiment and bring out the old yellow calendars of Britain and Germany during World War I and World War.
This set off a wave of boycott of German manufacturing in Britain for more than 90 years.
"Sir Gerald, of course I am glad to point out the faults in their presence. Please be clear, my way of looking at things cannot be changed on any occasion. Besides, doesn't your English gentleman's law tell you that it's not a gentleman's job to meddle in someone else's topic at will?"
Europa League Ricoen and Rolls-Royce are also old rivals, and the competition between the top luxury cars is far more fierce than other markets because of the narrow range of target users.
At this time, seeing Geralde's sudden exit, Mauper directly slammed back.
But he also knew that the old stubborn in front of him was not easy to mess with, and he was not ready to entangle after finishing speaking, so he made a gesture directly to Roskoff, "My friend, you know that you are always welcome to come to me." So now, don't delay you to continue your visit with elegance, see you later. ”
Roscoff nodded and extended his hand to Geralde, "Hello, Mr. Jazz." ”
Gerald looked at his outstretched hand, raised an eyebrow, and ignored it.
Looking at the old knight who turned to leave, Li Fan was foolish and didn't understand.
This old man...... The temper is really weird.
Watching Roskoff walk out of the crowd with his hooked nose, Li Fanyu hurriedly called the scene of a red flag that was busy with his work.
"Go, help me figure out who that person is. ”
Receiving his order, the man immediately nodded and left.
Looking at Roskoff who disappeared at the door, Li Fanyu smiled slightly and said to himself: "This auto show is interesting, and there is nowhere in life...... No, it's not a river!"
"What are you talking about? You want to eat rice cereal at night?" Cheng Ke's attention was on the strange old man, and he didn't hear it clearly, so he made a mistake.
Li Fanyu pinched her nose and twisted it vigorously, "You know how to eat." ”
"Oops, don't pinch me. If your nose is fake, you'll be pinched!" Cheng Ke's tears of pain came out.
Li Fanyu patted her little head, "Go, go to the exhibition area by yourself to play for a while, I'll meet that weird old man." ”
"What! You're going to throw me down again!" Cheng Ke stomped his foot angrily and pouted.
Li Fanyu smiled and threw her in front of the exhibition hall. He looked at Geralde's back in the crowd and chased after him.
……
Gerald represented Rolls-Royce at the Geneva Motor Show as the chief designer of the brand's latest model.
To be honest, every time he came to participate in such a big exhibition, his mood became extremely bad.
As an old and disgruntled young man in Britain, the glorious history of the British Empire has always been his pride.
However, in recent years, in the auto show, we have seen the rise of Germany, the United States, Japan, and even some other national brands that were not in the stream, and then watched the British automobile industry become more and more sluggish, and the color of decay is getting stronger and stronger.
On the one hand, he admired the vigor of those new car companies, and on the other hand, he also felt powerless and anxious about the collective defeat of the British automobile industry.
I just said something to scold Maup, and it was precisely because of this tangled mood. Otherwise, with the old man's gentlemanly urine nature, he would not interfere in this kind of bullshit matter.
Just as he was holding an umbrella and about to walk out of the National Convention and Exhibition Center, he heard someone shouting behind him.
"Hello, Sir Gerald. ”
The old man looked back and saw an oriental face he didn't recognize, striding towards him with a polite smile.
"Young sir, are you?"
The old man turned his head and asked in a rather eloquent English.
Li Fanyu came to the front of the goods and stretched out his right hand: "I am the chairman of Zhengxin Group, Li Fanyu." Nice to meet you. ”
Gerald had heard of Li Fanyu before, but obviously, he didn't expect this figure known as the "Chinese Automobile Legend" to be so young.
This made him lose his mind for a while!