After the three models were put into research and development at the same time, the entire Zhengxin Group, Zhengxin R&D Center, as well as industrial parks and related supporting enterprises are all frequently active. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In this case, it is impossible not to attract the attention of the industry.

Just in the second week after Zhengxin began to invest in research and development, industry news broke out the information of Zhengxin's three models.

Of course, the so-called information is mostly speculative speculation.

However, under the deep digging of some reporters, I still learned about the categories of three models that Zhengxin is developing - two medium-sized SUVs and one off-road vehicle.

This R&D action is not intensive. With Zhengxin's consistent style of doing things and the performance of its products in the market, there are immediately two calls in the industry: "the gospel is coming" and "the wolf is coming".

But in addition to this expectation and a kind of fear, there are also some people who have deep objections to the products that Zhengxin is about to launch.

Among these people, some of them are purely against Zhengxin, and some of them are from the perspective of Zhengxin, from the perspective of the market, and are worried about Li Fanyu's action.

For example, a senior moderator of the Pinche.com forum, a well-known online car critic and a short-term sniper.

After seeing that Zhengxin was about to launch the Audi Q5 and Volkswagen Tiguan for the SUV market, he quickly posted a post titled "Zhengxin's product promotion is new; I don't understand what Brother Fan is doing, how can the product line be so rich?"

In the post, the short-term sniper combined with the rough data of the three models of Zhengxin that broke out on the Internet, and then made a detailed analysis of Zhengxin Group's action according to the current SUV market.

"A week ago, I had the privilege of attending a press conference of Zhengxin Group. On the 500th day since the establishment of Zhengxin, Miss An Ning, who served as the CEO of the group, revealed at the meeting that Zhengxin will lay out the layout for the SUV and off-road vehicle markets, and launch three models for the two brands of Audi and Volkswagen. One is an off-road model tentatively named Volkswagen Land Cruiser, the other is a mid-size SUV called Audi Q5, which is very coincidental, and the other is also a mid-size SUV - Volkswagen Tiguan.

If I hadn't entered the venue as a car critic and didn't get the interview qualifications, I would definitely ask Miss An Ning at the venue what Zhengxin's layout was for.

As we all know, Volkswagen and Audi belong to the same Zhengxin, but they are separated for the purpose of distinguishing product positioning. In essence, it can be understood that this is the high-end and low-end brands of Zhengxin.

In such a situation, is it necessary to get two mid-size SUVs at the same time?

Admittedly, the SUV market is hot at the moment. It is true that the SUV category is missing from these two brands. If as CEO An Ning said, this move is to enrich the product lineup of Zhengxin. So is it more appropriate to launch a different class of SUVs?

Audi is a high-end brand, so there is no problem with the Q5 midsize SUV. But since it is necessary to lay out the SUV market, as a low-end brand brand under the group, it is also suitable to launch a mid-size SUV? And is the Land Cruiser, a medium and large off-road vehicle, in line with Volkswagen's current positioning?

Since it is to lay out the SUV market and roll off the assembly line of three models at the same time, will these three products be set in the compact, medium and medium and large classes respectively, will they be more able to enrich Zhengxin's current product lineup?

Or from another point of view, will it be more possible to increase the influence and competitiveness of the brand by hitting the fist at one point and bringing all the models of these three levels into the Volkswagen or Audi brand?

According to Brother Fan's good friend and my good friend Wang Dazui, Zhengxin's two mid-size SUVs, namely Q5 and Tiguan, both use the same front-end platform, and the gasoline and diesel versions also use ZGX series engines.

Volkswagen is low-end, Audi is high-end, such a similar model layout and assembly, what should be used to distinguish these two SUVs?

Interior and electrical equipment?

Where is the subdivision positioning of these two cars?

Looking at the development product lines of foreign car companies, everything is moving towards the goal of family. However, Zhengxin's new launch this time did not continue according to a single brand, nor did it cover the market according to the product level. This is a complete nonsense that borders on willfulness!

Compared with Zhengxin's previous linear product launch, this is simply nonsensical!"

Li Fanyu has been busy, running around at home and abroad. Even his own Weibo hasn't been updated for a long time, so let alone log on to the forum of Pinche.com.

Originally, he couldn't see such a post.

But it is very coincidental, because the ratings of the first season of "The Highest Gear" produced by Pinche.com exploded. So at the end of the season, I wanted to do a special feature.

First, it is to give feedback and thanks to the audience who love this show. Second, it is also to attract exposure and attention in the next season.

Li Fanyu himself is the most topical figure in the domestic automotive industry and the producer of the original version of the show. In addition, he is also a good friend of Wang Dazui, the No. 1 task of "The Highest Grade", and he naturally can't run away when he is invited to do this special.

Although the group is very busy now, for the current scale of research and development, whether Li Fanyu participates in it or not plays a small role.

So after receiving the invitation, Li Fanyu also agreed.

The purpose of this product is not simple, the Q5 Tiguan and the Land Cruiser three models are about to be launched, so we have to create some topics to enhance the exposure.

Because there was a netizen interaction link after the end of this special, and the main way of interaction was carried out with live broadcast, Weibo and Pinche.com forum trinity, so he logged on to the forum account that he had not used for a long time.

This time I went up, and I saw this hot post on the Pinche.com forum.

To be honest, after seeing the posts that Zhengxin fans can consider Zhengxin from the perspective of the market, although there are doubts here, Li Fanyu's heart is still warm.

This kind of hot feeling is the same as opening a book at the beginning and encountering a reader's comments or urging - although it seems unkind on the surface, it is actually full of spurs of maintenance.

The post has been sent out for more than six hours at this time, because the short-term sniper is well versed in the automotive industry, and has sent out a large number of technical and analytical posts in the past, so the appeal of this moderator among car friends is still quite large.

When Li Fanyu entered the post, the comments had already been swiped more than a thousand floors. In these comments, some support the short-term sniper's statement, some analyze the inner meaning of Zhengxin's move from various angles, and some simply use soy sauce to sell cute water experience.

But Li Fanyu read it one by one, and then replied seriously;

"First of all, thank you short-term snipers for questioning Zhengxin. Since the three models have not yet entered the testing stage, I can't reveal too much about the specifics. But one thing is for sure, I don't have a show in my head, haha......

Zhengxin has developed to the present, and has been a commercial entity with five main business parts: vehicle, power, spare parts, materials and energy.

If we focus on making cars, then I completely agree with the opinion of short-term snipers, and bringing three levels of SUV models to the market under one brand is definitely the most appropriate and in the best interests of Zhengxin.

However, from the perspective of the business components of the entire group, our models should not only consider the automotive market, but also complement the other business parts of the group.

But no matter what kind of model is launched, Zhengxin will be in line with the principle of making a good car and not cheating. So for the many concerns and doubts now, I can only say one thing - and see after the listing!"