In the business process of Zhou Sirui and Zhu Xiuyan, they obviously also made corresponding marketing plans for beauty water. Of course, with the management level of two people, it is absolutely impossible to figure out these plans by themselves without anyone's help.

In the process of operation, it is obvious that he accepted some suggestions from Li Xi. So much so that in the end, after using it, it was immediately found that the effect of this way of operation was really not ordinarily good.

Of course, these suggestions put forward by Li Xi, in the final analysis, are still due to his own personal experience, especially in the past, before he got the Divine Tree Treasure Book, he himself had also participated in some rush purchases. For example, if you buy a mobile phone, buy a monkey mobile phone, or a grain mobile phone, of course, the result is needless to say, you can buy it ten times or eight times, and you may not be able to grab it in the end.

Among these two mobile phone companies, a monkey mobile phone is obviously more difficult to buy than a certain grain mobile phone. As for Li Xi, a certain monkey monkey six mobile phone used before, of course, don't complain about its big black edge, gradient head, or obviously blue screen or anything here. After buying it back, if nothing else, just when reading e-books, the super-poor experience of turning pages is obviously slower than other mobile phones at the same price, or even lower, is enough to make Li Xi no longer have the slightest good impression of such a company's products.

However, the reason why Li Xi was able to snap up a monkey's monkey six mobile phone was obviously not because a monkey suddenly became kind and snapped up the purchase, but at the beginning of the release of a monkey monkey six mobile phone, compared with other times, it was obviously easier to snap up. It is also in this situation that Li Xi can rush to buy such a mobile phone.

Before that. Of course, he once snapped up a mobile phone from a monkey mobile phone company. But without exception, they all belong to the type that is extremely difficult to grab. And the one that can be grabbed. Needless to say, the quality of the mobile phone is basically a type where no one continues to participate in the rush to buy, and it is difficult to sell it online. If you continue to rush to buy, due to the strong substitutability, customers will directly buy other products.

It is only in this case that a monkey mobile phone company will put such a mobile phone that is not competitive and has more choices for customers at the same price. Open for purchase.

However, in the process of so many rush purchases, Li Xi gradually realized what kind of business methods should be adopted in the operation of the enterprise, especially when your consumer group is a certain part of the group.

At this point, if you exclude personal prejudice, Li Xi thinks that a self-styled international factory is doing better in marketing. At the beginning of the product launch. The target group is defined as the housewife or novice type who has the least common sense about electronic products. AT THE SAME TIME THROUGH A LARGE AREA OF ADVERTISING HONGZHA. Add to that the look copied from the iPhone, and comparatively, a much lower price.

Of course, this is more cheap, obviously only compared to Apple's mobile phone, more cheap, compared to other domestic products, its price is simply outrageous.

But for these housewives who don't have the slightest common sense about electronic products, when buying, of course, there is no way to distinguish between good and bad, and under the Gu HUO of some sales terms that sound like a good thing, they will be easily fooled and spend a high price to buy a mobile phone product that only has a shell that can be seen and a mess inside. However, then again, for these people, the experience is obviously nothing, and in the absence of a clear comparison, these people obviously don't know what the experience is.

When they read an e-book, it takes them ten seconds to turn a page, and it takes them ten pages to turn through a second, and they also don't know how to distinguish them, or they don't pay attention to them at all when they use them.

At the same time, such a customer group is, of course, much easier to deceive.

It's just that the beauty salon run by Zhou Sirui and Zhu Xiuyan is, to a certain extent, obviously very different from the marketing method of Bubukeng.

The customers of Bubukeng obviously do not have the ability to distinguish between good and bad products, and no one even cares about their own products, what the internal structure is, which battery is used, which memory, which processor, etc., so that in the end, when they see a good-looking shell, they impulsively place an order to buy it directly.

But beautification is obviously different, relatively speaking, it has a clear standard, this criterion is very simple, that is, after using beautification water, there is no effect. Whether it has an effect or not, of course, can be seen at a glance.

And since it can be seen at a glance, the kind of plan that simply relies on language and marketing methods will not be effective.

For example, if you say that your product can eliminate wrinkles on the face after using it, but after the customer uses it, it is obvious that there is no effect on wrinkles at all, in this case, who is still fooled?

However, this kind of beauty water, which can be effective at once, has suddenly become the most popular thing for these customers.

But in addition, there is an extremely important aspect, that is, the beauty of the water, its price is too expensive, even if it is an ordinary beauty water, once used, it costs 10,000 yuan, for these beauty-loving, at the same time, and are not willing to spend too much money for customers, it is inevitable to think twice.

In such a situation, if you can use the beauty lotion when you want to, you can use it. For these customers, I can use it anytime anyway, and I can use it whenever I want, so why should I be in a hurry to spend money? I am a little tighter this month, and I will have more money in my hand next month, so why should I use it this month? Wouldn't it be better to wait until next month?

Anyway, it's a month's time, and after thinking about it, the customer may make such a decision. As for the question of what is the difference between using this month and using it next month, for beauty salons.

Some people may be about to say, the left and right are only used once, and they are purchased and used this month. and use this month. All of them are spent 10,000 yuan in beauty salons. The money earned by beauty salons is the same, is there a difference?

Obviously, there is a difference, using beauty water to beautify the face, in fact, is similar to a haircut, if a person, each time is in a month or so, haircut. Then a month inward, a month, a month outward, and a month, a few more days and a few less days, it seems that there is no difference.

But in the end, after three or five years, the difference is that there is a haircut every 28 days and a haircut every 33 days, and on the whole, there is obviously a difference.

For beauty salons. Not even for beauty salons, for any company that does sales. For customers to buy their own things, it is best that the sooner the customer buys, the better, the earlier the customer buys, after the next product life cycle, the customer has to buy in advance, the number of times, within a certain cycle, it obviously means that the number of purchases increases.

No sales company will dislike customers who consume a lot.

Beauty salons are naturally the same.

Therefore, Li Xi made this suggestion to Zhou Sirui and Zhu Xiuyan a long time ago, if you give customers a feeling and let them know when they want to beautify, they can beautify when they want, and the customers may have to postpone the date of their beautification eyes, or even delay it as much as possible.

This is a matter of spending money, and it is obviously a lot of money, in this case, in addition to those real tyrants, ordinary people will always think about it when they spend money.

Therefore, the best way is, of course, to get the customer to spend the money as soon as possible. It is also for this reason that Li Xi raised a question of reservation and limited supply. In this way, once the customer hesitates, the opportunity is directly lost, and the next opportunity is not known when it will be, so once it is time for them, these customers, even if they are busy, will push it off first, and then talk about it.

Of course, the rules in the salon are not unusually rigid. If the customer is really in trouble, call to explain that in some cases, it is possible to change the time of using the beauty lotion a little. However, this change can only be made if it is explained a day or more in advance. And, importantly, you can only change the time of use once. If you still have something to do after the change, you can only cancel the reservation.

Such a regulation obviously makes customers feel that even if they have money, they may not be able to get it, and many times, once they miss something, it may be more troublesome to make an appointment again. It is also because of this that the business of beauty salons eventually became more popular. The effect of the herd effect is extremely powerful, and if no one cares about a product, it will eventually go unnoticed.

In this case, it is similar to a certain mobile phone, a certain television was originally a video WANG station, and suddenly a mobile phone was launched, many people could not accept it, so that although its mobile phone was very cost-effective, customers were not willing to choose a mobile phone. Of course, some newcomers to electronics are an exception.

It is very likely that after these people see the mobile phone, they don't even know what brands of mobile phones they have, so they place orders randomly.

This situation even lasted for a long time, and as a result, a certain saw that it was not a problem, so he began to hire an Internet water army to brag about it on the Internet, and this kind of boasting and building momentum was carried out more, and gradually, customers accepted the product.

Gradually, many customers began to choose this company's products when buying mobile phones. As for the products of this one, has it been technically improved or improved to improve the quality of the product or something, the mobile phone, in fact, there is really no technical content, any cottage factory, can buy accessories to assemble things, so as long as the hardware is the same, the products produced, the level is also similar.

In addition, it is not a precision product, so there are no too high requirements for the accuracy of the product. Therefore, most of the products, in terms of hardware, basically look at the quality and performance of the hardware they stack.

Whether the experience is good or not depends on the optimization effect of each system. As for the negative optimization of 80% like the step pit and the monkey for this negative optimization of 50%, there is really nothing to say. Of course, fundamentally speaking, the technology is obviously not enough, and the monkeys are for this company, to a certain extent, but for the sake of saving electricity.

It is impossible for any product to boast that its product has better battery life and better performance when used. In the case of the same performance, improving the battery life must be at the expense of performance.

And the Sixiu beauty salon run by Zhou Sirui and Zhu Xiuyan has both good results and a strong herd effect, and the benefits brought by the two together are simply unimaginable.

It can even be said that since the beauty salons of the two of them have risen, almost all the beauty salons in the surrounding and the same city have lost business.

It's not that these beauty salons are doing badly, in fact, in addition to beauty water, in terms of technical reserves, Zhou Sirui and Zhu Xiuyan, the newly opened beauty salons, compared with those old beauty salons, there is still a considerable gap in technical reserves.

But the technical reserve is for the insider, who can see this from the layman? Some subtle differences, as long as they are not professionals, no one will care at all. As for these beauty customers, no one cares about any real technical reserves. I can't even realize the difference in those details.

At the same time, because the beauty salons of Zhou Sirui and Zhu Xiuyan have become famous, for many white-type customers, the same products, or the same beauty methods, after these customers see it, they still feel that Sixiu Beauty Salon is better than other beauty salons.

Even these beauty salons specially explain to people that the masks they add are better than those of Sixiu Beauty Salon, the products of a famous company in Bangzi Country, but the products used by Sixiu Beauty Salon are just ordinary goods of GUOCHAN.

But under the shocking effect of the beauty water and the huge impact, the ghost believes that you are telling the truth. The most direct idea of these customers is that Sixiu Beauty Salon can have such a good beauty water, so it must be much smarter than other beauty salons in the choice of cosmetics.

So even if they use GUOCHAN's mask, since this beauty salon uses it, it naturally has their reasons. It's not that GUOCHAN's stuff is necessarily worse than what is imported. (To be continued.) )