Jobs' death, of course, caused an uproar in society.

At the beginning, everyone was quite accepting of the death itself, and no one was very shocked. The most fans should mourn or mourn, and the self-media should pretend to attract fans and continue to pretend to attract fans.

Because he did have advanced pancreatic cancer.

The cause of death disclosed by the mainstream media at the beginning was indeed "acute failure of hepatobiliary function/burst hemorrhage complicated by advanced pancreatic cancer".

This is also to save face for the deceased.

However, within two or three days, the follow-up truth was picked up one after another. At first, it was just that kind of gossip website disclosure, and eventually the mainstream portals followed.

Moreover, the hot searches of Baidu, Google, and Weibo have also become the cause of Jobs's death (Twitter should not have had a hot search function at the time, which is better than Weibo, focusing on the long-tail effect, respecting minority groups and cultural diversity). ）

The role played by Feng Jianxiong's power group behind this is also about to be revealed and clearly outlined.

I said that there are so many black materials in apples recently, and it turns out that Brother Xiong is dominant. ”

"Even Steve Jobs was sprayed to death, this is amazing!"

"A spray of gods!"

"Brother Xiong's eloquence has already been sealed as a god. They are professional, and not only are they eloquent, but they also have sharp views and vision!"

Comments such as these are full of Baidu Tieba, Sina Weibo, Tianya Forum, Maopu Community, and Douban Literary and Art Forcing Assembly Area......

All of a sudden, the attention of netizens was completely detonated.

Because today's Jobs died in mid-2010, and Apple's first-generation global synchronous sales machine was attacked when it first entered China, so there are not as many hardcore fruit fans as in the same period in other world history.

More fruit powder, just the fruit powder of "cloud raising fruit", that is, using apples as a talking point, usually blowing and blowing, and not really smashing the kidneys into it.

In other economic terms, those kidneys and places that are smashed into them are called "sunk costs". WOULDN'T IT SEEM THAT ONE'S PREVIOUS DECISION WAS VERY STUPID? WOULDN'T THE KIDNEYS AND PLACES THAT HAD BEEN SOLD BECOME THE BRAND OF THE MENTALLY RETARDED? THEREFORE, FRUIT FANS ARE THROWING MORE AND MORE MONEY, AND IT IS DIFFICULT TO RIDE A TIGER, EVEN IF ONE DAY THE APPLE ROTS TO DEATH, THEY HAVE TO SLAP THEIR SWOLLEN FACES AND SAY "THE IPHONE JUST DOESN'T GET STUCK."

Now, because of Feng Jianxiong's rescue, there are at least thirty or forty million people in China who will become hardcore fruit fans in the future, and now they are only staying in the stage of "cloud raising fruits", and they are being drunk as a stick. Since there are not many "sunk costs" invested, it will not be ridiculed to change course immediately and quietly.

It's a big deal to buy HTC for two years first. (When Android first came out, there weren't many follow-ups from major manufacturers, so HTC has only been popular for a few years.) I'm just reconstructing history, not saying that HTC is still good or taking money. Please don't brush comments like "how much did HTC give you, I XX give X times")

……

On the fifth day after Jobs' death, Feng Jianxiong was busy with other aftermath work, and only then did he start to have time to take care of his Weibo and pay attention to the sales of his new book "Fifteen Years of Interconnection".

As soon as he opened Weibo, he was almost startled.

He is already the first big V on Sina Weibo to exceed 30 million fans!

At the end of the Chinese New Year, he was just in his early 10 million!

You know, it's only the end of June 2010. It has not yet reached the first anniversary of the launch of Sina Weibo.

Historically, those top Vs with 50 or 60 million fans did not appear until 2013~2015. (At that time, the total number of Weibo users was close to 200 million)

Moreover, when Sina Weibo reached its peak in later generations (that is, before Feng Jianxiong's rebirth), the people with the most fans on Weibo just exceeded 100 million, and then there was no more (10 years after the emergence of Weibo, the life cycle is almost the same, the user base began to decline, and the so-called fans have a large number of zombies who forget to take off after not using Weibo)

According to the original development speed, in 2010, Sina's top V developed to 20 million fans, and the total number of Weibo users could be about 30 million.

Now, because of the appearance of Feng Jianxiong, the platform of Weibo has become popular - the total number of users of Weibo has reached more than 40 million, that is to say, 10 million people have registered and used Weibo purely to pay attention to Feng Jianxiong and come to see this excitement.

Of course, among these 10 million people, the proportion of black fans is also unprecedented, and all other big Vs have never seen it before - many people are hardcore fans who are in the spirit of revenge for Jobs, and then come to register an account to insult Feng Jianxiong.

Hatred, anger, and fear will always motivate people to register an account more than appreciation and satisfaction.

Sina's official people are simply happy to keep their mouths shut - how much effort does it take for the operation department to increase the number of users for the platform by 10 million more users a month?

Behind this, at least the company's valuation rose by 10%~15% - before Sina Weibo was acquired by Ahri, the highest market value was about more than 8 billion US dollars, and the number of users at that time was more than 100 million.

According to the rough valuation of "Metcalfe's law", "the value of social media is proportional to the square of its node", then Sina Weibo, which has 30 million users, plus its ranking advantage as the first place in China, is probably worth more than 10 billion US dollars.

The number of new users that Feng Jianxiong brought for them was enough for Sina Weibo to directly increase its valuation by about $200 million.

Of course, valuations are only valuations and cannot be realized immediately. If you want to turn it into real money that is actually cashed out ashore, it is possible to discount it several times, not to mention that there is still the problem of sharing the spoils.

However, as long as Feng Jianxiong's traffic adsorption effect is strong enough, there will naturally be other competing product monetization channels coming to the door.

For example, he received an appointment that night, saying that a guy from Tengyun Company wanted to meet and negotiate, and pulled him to "transfer" to Tengyun Weibo, which had just opened the invitation for registration on May 1 - there is no doubt that this is another copycat masterpiece of the copycat emperor.

On the phone, the other party directly offered Feng Jianxiong a transfer fee of 200 million yuan.

The price is certainly shocking.

You must know that when live broadcasts, small videos or other new media rise in the future, even if you dig the top head big V Internet celebrities, you will achieve a transfer fee of "5 cents to 1 yuan per fan" at most. (Depending on the credit of the platform, some platforms have a bad reputation, and peers know that the proportion of zombie fans is high, so it is even lower)

Of course, those people are relatively low, such as some Kuaishou 50 million fans shouting McMc, or tens of millions of fans of top game anchors/commentators/Internet celebrity singers. It can't be compared with an opinion leader like Feng Jianxiong who directs the country and scolds Fang Xuan, and the quality of fans of the two can't be compared.

But in any case, the other party's offer price is already seven or eight times the "average unit price" of those big V fans in later generations.

With 200 million yuan in cash, the valuation of Feng Jianxiong's product of 200 million US dollars, Tengyun's negotiator thinks so.

"Do you want to knock on the official people of Sina and let them know that Tengyun spent 200 million to poach my 'transfer'?" Feng Jianxiong fell into deep thought.