Chapter 205: It's Not a Money Problem
Feng Jianxiong thought about it again and again, but decided not to have a showdown with Sina's people directly.
That kind of style seems too forceful, and it belongs to the lowest level of sitting on the ground to start the business negotiation skills.
It's like a sales lady who sells a house, in order to sell the house at a high price (provided that it is indeed in the peak season and is a hot real estate), she directly calls several investors together, and then makes it clear that there is only one last house left, and everyone with the highest price will have to - this practice, although it is also possible to sell at a high price, will undoubtedly make investors very unhappy, and you will never get along with you from now on.
It's just that real estate is a lifelong transaction, and there are no repeat customers, so the developer doesn't care about exhausting his character.
But Feng Jianxiong is not.
His character and reputation in the industry are very valuable and will last a lifetime.
Moreover, he has other back-ups, even if he doesn't ventilate with Sina's people first, he is not afraid that the other party will not sell his face afterwards and take the initiative to send a huge amount of retention money to the door. ("Retention fee" corresponds to "transfer fee")
Feng Jianxiong chose to meet Tengyun's person first.
At noon the next day, a high-end business hotel near Fengfu was a temporarily rented private conference room.
The visitor, whose surname is Ren, is the operations director of Tengyun Weibo, and he has a big shiny back hair, as if to hide the thinning hair of some sections on his head. Wearing a typical horse-style shirt, it looks like it is brainwashed by Tengyun culture.
Feng Jianxiong took power and called him Mr. Ren.
And he didn't come alone, he also brought a CFO assistant from the head office, which can be regarded as an honest endorsement of the company's financial details.
After all, even if an operations director comes to the door with a contract, the interviewee may not necessarily trust it. This kind of offer has never had a precedent in the industry.
In 2010, who spent hundreds of millions of dollars to dig up a user's exclusive right to self-media?
In the eyes of the world, only the world's top stars like Ronaldo/Messi are worthy of this order of magnitude of extra money when talking about transfers.
The visitor took off from Shenzhen early in the morning, and after landing in Qiantang without delay, lunch was hastily solved on the plane and went straight to the destination.
And the reason why he chose to be in the hotel was also out of confidentiality considerations, for fear that Feng Jianxiong Lu Ziye would be recorded and videotaped to his house for some commercial secrets, and then it would cause chaos.
When the two sides met, they didn't greet each other much, and Mr. Ren went straight to the topic.
"Mr. Feng, there is no need to say much about the strength of our Tengyun. You are also an insider, and I believe you also know the data of our market value and user volume. Don't look at the number of users we have now is only 10 times that of Sina, but that's because we've only been doing it for two months, and Sina has been doing it for 11 months.
With the current rapid growth momentum, as long as you are willing to join Tengyun and ensure exclusivity, we are confident that we will catch up with Sina at the end of the year and surpass next year! ”
The CFO assistant next to him was a lady, surnamed Zhu, who spoke more tactfully. She will not use the general trend to set off the atmosphere of "I don't have time to explain when I get in the car", but she also cited a lot of delicate evidence, and analyzed Feng Jianxiong's "great expectations" from various data.
Feng Jianxiong himself naturally has no prejudice against Sina and Tengyun.
The reason why he had a preconceived idea in his heart and only did Sina was because he knew that the money was gone, not to mention that he was not short of the 200 million yuan at the moment.
And the historical Tengyun Weibo was indeed rotten, and the big V who joined did not gain any influence at all, and finally became a "mobile version of QQ space dynamics".
This is the main reason why Feng Jianxiong rejects Tengyun.
However, visitors don't know this. They are still in absolute confidence in their company's strong platform traffic drainage ability, and they are all full of energy.
Seeing Feng Jianxiong pondering and hesitating, the lady in charge of financial persuasion was still playing around reminding Feng Jianxiong that the opportunity was rare:
"Of course, Mr. Feng, let's tell the truth, my company's 200 million is not so easy to take, and there is only one off-market requirement: that is, if you agree, you are absolutely not allowed to disclose our offer today to any third party or the public, and we will retain the balance of 100 million as a confidential deposit, and the payment will be deferred within two years.
If there are any rumours about your transfer value in the future, and we find evidence that it has been from you, then we will withhold the remaining deposit. I believe you can understand this-
Because we dig your price today, it has far exceeded the market precedent. If this price is leaked out, in the future, if we still need to dig up celebrity big V in batches, we will get much more overall premium, so our loss will be far more than 100 million, and it is already very restrained to deduct only 100 million from you. ”
These words are like they are willing to pay such a terrifying high price to dig Feng Jianxiong, which is already the sincerity of the ancients and the future.
It seems that after Feng Jianxiong, no one in Huaxia deserves to make such an exception.
Of course, as far as the status quo is concerned, the negotiators on the Tengyun side are not lying.
This is indeed an extra high price for the "No. 1 self-media influencer in China", which is only applicable to the "No. 1 place".
Just like Tengyun used their consistent music copyright market to buy out the online genuine transmission rights of Zhou Jielun's songs, and then bought Zhou Jielun not to open Sina Weibo, the price is also the same exaggeration.
Who made Zhou Jielun the world's most influential in the entertainment industry at that time? The price behind this is unimaginable to the world. (In fact, if it weren't for this strategy, how could the top entertainment industry big V on Sina Weibo be those who came later.) The reason why you can dominate with less than 100 million fans is that the best artists don't need Weibo. )
It's a pity that just when Tengyun's negotiators were full of confidence, Feng Jianxiong felt that it was necessary to clarify.
"It's not about money. He said frankly, "I despise the quality of Tengyun's users. ”
Notice Feng Jianxiong's phrasing, he unabashedly uses the word "contempt".
Of course, he was telling the truth.
An important reason for the failure of Tengyun Weibo in history is a big analogy, that is, "this session of the people is not good".
In terms of Tengyun, he has always looked at the problem with traffic thinking and looked at everything.
Under traffic thinking, people are the same. A beggar's like, and Ma Feng's like, are all a like.
However, facts will educate Tengyun that people are not the same.
How can a "person" who plays DNF have the same weight as a motivated "person"?
Whenever he thinks of the word "person", Feng Jianxiong can't help but recall that when he was in middle school, there was a bad student in the class because he couldn't even enter the group. Therefore, once when filling in a certain registration form, the "political appearance" column could not be filled in "member of the league", so he pretended to be clever and filled in a "Wudang faction person".
As a result, after the head teacher took it for inspection, he slapped him in the face: "Why are you especially qualified to be called a 'Wudang faction person'? You are especially a 'masses'! XXX vice principal, if people can enter the political association, then they are called 'non-party personages'!"
There is a big gap between people and people.
Li Kaifu in history, and later opened Tengyun Weibo for a few months, and then stopped playing. He said that Tengyun's Weibo fans are all very naïve people, it is estimated that most of them are high school students, and some questions are too lazy to respond, so let's play dead.
There are many bigwigs who have also encountered the same thing.
In the final analysis, Tengyun Weibo cannot be used as a media, and it cannot allow high-quality content producers to acquire the new users they want.
It can only be used as a circle of friends to share some daily life. Because things gather by like, and people are divided by groups, people who play DNF will not feel that people who play CF lo.
But Tengyun's circle of friends products already have other façades. QQ space is ahead, WeChat is also about to appear, and you want to Tengyun Weibo to do fart?
……
Feng Jianxiong stabbed his face and said a lot of reasons why he thought that Tengyun's Weibo media effect would inevitably be low.
That means, just say, "If the effect of your family is as good as Sina Weibo, then I can consider 200 million." But for now, relying on the users of QQ games to attract traffic, at least a few times more is enough for me to consider. ”
This hanging sample really made Mr. Ren and Assistant Zhu very angry.
Rao is they are okay, and they are also sincere to invite, and they all feel that Feng Jianxiong's lion opening his mouth is a bit too much.
"Mr. Feng, please respect yourself! Our product operation route is carefully designed! Sina's kind of Weibo is called following the evil path! Weibo products should be shared equally, and cannot take the 'self-media' route -- Americans' Twitter is not a self-media route, and there is no hot search list. Our design is closer to the original meaning of Twitter than Sina, and we have 600 million users to back it up!"
Feng Jianxiong mocked presumptuously: "Don't call yourself the United States. The wisdom of the people on our side has not yet opened, and everyone just likes to follow the trend to make hot spots, and they don't care about free will and independent thinking. The so-called 'restore Twitter', does anyone appreciate it? If someone appreciates it, so many people don't want to buy Apple. ”
Besides, Twitter officially said that it is not media-oriented, but those who really mix well on Twitter, "Twitter business" and "Twitter governs the country", have not chosen the elaborate craftsmanship of media.
The so-called non-media is just to make the majority of people not want to be mediaized, and then a small group of vested interests secretly continue to mediaize, so as to professionally slaughter the young and unprofessional.
I believed in his ghost.
"Well, there's a kind of thing you don't regret in the future. I really want to record your words and release them to the public next year when the number of Tengyun Weibo users surpasses them. They always thought that the people who could guide the country, talk and laugh, and spray Jobs to death, turned out to be so far-sighted!"
After Mr. Ren put down the cruel words, he thought about it, and did not forget to add a declaration that he thought would make the other party angry: "Don't worry, we know that you are a barrister, and you will not leave a handle for you to sue for slander." Whether it's these recordings or conversations, if they do leak, I won't leak them. ”
Feng Jianxiongyun smiled lightly: "Don't be so troublesome, still wait for you to go around and leak it?" I will directly take the initiative to disclose it - did you tell the public that you took 200 million to invite me, and I will not move?"
"You?!" Mr. Ren was speechless for a moment.
The other party collapsed with him, so there is really no "confidentiality deposit" clause to threaten the other party.
Fortunately, they have handled this guest room, and it will not be recorded or videotaped.