Chapter 557: Add fire to the platform
Dibao.com is worthy of being the largest platform in China, and the employees working in it have really good abilities. Xu Fang looked at the few products sent by the other party and couldn't help nodding.
The price of the things in it is generally in the middle or middle price range compared to similar products, and there are not as many sales as the particularly cheap products, but the quantity far exceeds those luxury goods.
Xu Fang carefully analyzed the data and quickly finalized some kitchen products.
sent the selected products to Wang Yueran, originally wanted her to directly find a business to discuss cooperation, but soon Xu Fang asked Wang Yueran to stop.
Today's promotion of kitchen products, some manufacturers do not know much about the strength of Yuehaicun's official website, if you can wait for today's Subeier's products to sell results, those manufacturers can pay more attention to Yuehaicun's official website. And the degree of importance of the other party also depends on the sales volume of Subeier's products today.
If there is a way to increase the sales of Subeier's products, it will undoubtedly reduce the difficulty of discussing cooperation in the future.
And now if you want to increase sales, the only way is to do publicity.
To do publicity, you have to invest money.
Although Xu Fang has money, if he spends more money that shouldn't be spent, this guy will grin in distress.
After thinking about it, Xu Fang's eyes measured, and he immediately counted it in his heart.
Find out the contact number of Sun Juan, the commercial director of Subeier, Xu Fang sent a message to the past: Mr. Sun, we have started to promote the product, you pay attention to placing an order today, the number of customer service should be properly arranged, don't be too busy.
Sun Juan happened to be online at the moment, and was overjoyed when she saw the message sent by Xu Fang, and quickly replied to Xu Fang: Hey, this relationship is good, there are two customer service agents on duty now, and there are two alternate customer service customers, if those two are too busy, we will add manpower appropriately.
Xu Fang understood that the other party was also taking a wait-and-see attitude. If the sales volume is high, they will deploy more people.
But I didn't talk about Sun Juan today, I thought about it, Xu Fang typed the words in the past: By the way, Mr. Sun, I don't know if you can do promotion and cooperation?
Sun Juan: Yes, we have been promoting our products, what is the problem with Mr. Xu?
Xu Fang: I'm going to do a promotion here to promote the products of both of us.
Sun Juan: Let's hear about it.
Xu Fang: The idea is probably like this, find a first-line star, preferably married, cook with your Subeier's kitchenware, and then post a Weibo, explain clearly that you are using your product, and then send a purchase link to write it on our platform.
Sun Juan saw the message sent by Xu Fang and immediately understood, to be honest, they did think about this kind of Weibo promotion, but there are not many stars who are willing to accept this kind of Weibo promotion advertisement, first, they don't make much money, and secondly, they seem to be like micro-business, and they are downgrade.
At this moment, seeing that Xu Fang was looking for a first-line star, Sun Juan was suddenly moved, but she had not lost her mind yet, and took out the negotiation posture of a strong woman: Mr. Xu, in this case, the most direct benefit is your platform.
Xu Fang: How can this be, the most direct benefit must be your brand, when people promote, they directly praise your products for being easy to use, is this a good way to increase popularity?
Sun Juan: Intangible wealth is even more valuable, and when the traffic on your platform really develops, it will be all money. Besides, if you buy something on your platform, you have to download Yuefubao, which is also your own, right?
Xu Fang sent a crying expression in the past: Mr. Sun, if you don't count like this, how many downloads can we have, and there are big stars to promote and publicize for you, and the people of the whole country can see it. People can buy it in their local supermarket, or they can buy it on platforms such as Dibao.com, as long as they can buy your products.
Sun Juan sent a roll of her eyes: Mr. Xu, let's not shirk each other's responsibilities, which star do you say to find, how much is the offer, and how much do we each pay?
Xu Fang thought for a while and said: Find some first-line stars, the publicity fee for a Weibo advertisement is between 200,000 and 400,000, if we are looking for publicity, it is best to find those Weibo fans who are very active, I suggest looking for Chu Fei, Xiu Wenchen and other first-line stars, I have a good relationship with them here, the estimated cost is 250,000, we will pay 150,000, and you will pay 100,000.
100,000, this is not expensive, Sun Juan thought about it: What is the text of Weibo? You write it and send it to me, if I see it, we will finalize this cooperation, if it doesn't work, forget it.
Xu Fang had no opinion on this, and weighed it and sent the text of Weibo over: The kitchenware recommended by Mr. Xu of Xiulan Hotel, Su Beier's, was sold at a preferential price on the official website of Yuehai Village. The pot recommended by the chef is different, the dishes made by this set of utensils are unprecedentedly delicious, and the wok and rice cooker ash are often easy to use, so it is highly recommended. Students who want to change the pot and change the kitchenware, come to the official website of Yuehai Village to buy Subeier!
Xu Fang: Mr. Sun, can you see how this works?
Over there, Sun Juan looked at the message sent by Xu Fang, and rolled her eyes angrily: Are you promoting your website or our kitchenware?
Xu Fang: Mr. Sun, this is also very good for your publicity, such an advertisement of 100,000 is already very hard, and there are too many descriptions but too many advertising traces. When the time comes, I asked her to take a few more selfies with your kitchen utensils and send them over, and the number of Weibo retweets of celebrities with photos is generally very large, and the publicity effect should be very good.
Over there, Sun Juan thought for a while and said: It should be no problem, you wait for me for ten minutes, and I will discuss with the leader.
Xu Fang: Okay.
didn't wait long, Sun Juan sent a message: Mr. Xu, our boss said that Chu Fei and Xiu Wenchen are not suitable, let you find Sun Li, she is married, and she is more suitable for kitchenware. And the popularity is not bad, and it is more popular on Weibo.
Xu Fang thought about it, Sun Li had dealt with him a few times, and Xu Fang also gave her a bottle of cardamom puree at that time, and the other party would sometimes chat with him. However, this woman's popularity is even higher, and after weighing it, Xu Fang replied: Sun Li's price must be raised, so let's do it, you will pay 150,000 yuan, and I will make up for the rest of the money.
150,000 yuan is also within the acceptance range of Su Beier's boss, and Sun Juan responded very happily: No problem, when will it be promoted? I will go through the process here and call you as soon as possible.
Xu Fang: I'll contact you, if it's finalized, you will send local people now, send some tableware over quickly, and try to send out Weibo before 2 o'clock in the afternoon.
Sun Juan: Okay, then it's hard for you, you pay the money first, and we will definitely not pay the bill.
Seeing the news sent by Sun Juan, Xu Fang couldn't help but smile, he didn't care about the money, even if the other party really lost it, he had to do it today, but he could save some costs, it was just a gesture for him, why not do it.
After replying with a good sentence, Xu Fang found Sun Li's mobile phone number and sent her a text message: I am Xu Fang from Xiulan Hotel, does Miss Sun have time now?