"Uh, haha," Kang Tongcheng pointed at Li Fanyu with his finger, "Li Dong, I really doubt that you have any methods and know what mind-reading techniques you know." Pen & Fun & Pavilion www.biquge.info"

Li Fanyu smiled and said, "We don't have that ability." If you really have this magic power, what kind of car will you do, just use mind reading to see whose bank card password will get the money quickly? Kang Dong, let's not go around the corner, you just say it. ”

"That's good. ”

Kang Tongcheng sat up slightly, straightened his face, and said: "We have done some research on the current truck market and found that the current situation in this market is more complicated than I imagined.

Overall, the market is broadly polarized.

As far as the tractor, cargo and dump truck markets are concerned, the models priced at about 300,000 yuan are basically occupied by Yiqi, Futian, Jianghuai and Chongqi. Because of the relationship between these enterprises entering the market early, they have formed a certain brand advantage and won the recognition in the market. We want to enter this ranks, and we do not have the scale advantage that these car companies have cultivated for more than ten years or even decades. ”

Li Fanyu nodded and agreed: "What Kang Dong said is right. ”

With Li Fanyu's approval, Kang Tongcheng continued: "The rest is the high-end market. With Mercedes-Benz, MAN, and Scania as the first echelon of brands, they occupy this big cake.

But if we enter this market, the challenges are even more daunting.

First of all, neither of you nor I has ever had experience in the production of such large trucks. In terms of production process and assembly process, it is difficult to compete with the brands that are already standing at the top of these industries. ”

Seeing that Li Fanyu was about to speak with an unconvinced face, Kang Tongcheng immediately stretched out his hand to restrain him, and continued: "But this problem, I think as long as there is a certain amount of time and determination, with Zhengxin's consistent manufacturing and production level, it can be compensated."

However, the problem is that the main profit of these brands is not only the vehicle business, but a large part of it relies on good chassis and power performance to serve as a platform and supporting for domestic medium and large industrial vehicles.

After so many years of infiltration, they have formed their own standard monopoly, so that domestic engineering vehicle manufacturers and bodywork enterprises have formed a serious dependence, and we may not be able to enter rashly.

Therefore, based on the above considerations, I think it is better for us to start with light trucks and start with light box trucks. This type of vehicle is generally used for commercial transportation by small and medium-sized enterprises.

The characteristics of the production technology are also similar to those of passenger cars. Because of its slightly lower positioning, the manufacturing process is relatively broader. Although the price of the whole vehicle is relatively low, if Zhengguang Tengshi starts from here, it will definitely be much safer than directly entering the two most competitive truck markets.

What does Dong Li think?"

Seeing Kang Tongcheng talking eloquently, Li Fanyu resisted the urge to point to his nose and say low.

Box truck、You can think of it too!

Making the kind of guy who is tired of delivering popsicles and frozen goods in the streets and alleys is simply not too high or low. Although the market is vast, this piece has been filled with the products of many second-tier car companies in China, which belongs to the serious low-end commodity surplus classification among trucks.

Master wasted so much energy, wooed you Guangqi to do this?

What is the difference between this and Jack Ma's invitation to Wang Jianlin to set up a scrap acquisition department together?

Although Kang Tongcheng's analysis is reasonable and well-founded, Li Fanyu is clear about a problem.

That is, why Guangqi has a performance dive under the leadership of Kang Tongcheng.

This person was afraid of wolves and tigers before doing things, and he didn't have the kind of decisiveness he showed when Xue Yaoguo led Guangqi, and he insisted that Qingshan would not relax!

Through various signs since he got acquainted with these two people, Li Fanyu felt that Kang Tongcheng was not a little worse than Xue Yaoguo.

Look at what the two of them did;

When Xue Yaoguo led Guangqi, he could resist all resistance in the shadow of Sanlong, insist on accumulating stupid autonomy, and once broke out ten years later, he kicked Mitsubishi away to complete his own rise.

It's like a wolf nesting in the shadows, staring at its prey to survive and grow by eating carrion. When his teeth became sharp, he did not hesitate, and jumped out of the darkness to tear the throat of the prey, and stood on the fat corpse of the prey with blood on his mouth, and stood proudly on the fat corpse of the prey!

Such wolf-like forbearance and determination, Li Fanyu is terrible to think about.

But this feeling can't be seen in Kang Tongcheng.

After analyzing the market at both ends of the truck, this product actually chose to jump out and develop from a lower starting point!

How conservative and cautious is it to come up with such an idea?

Here, it may also be because Kang Tongcheng has been a deputy for too long, and he has not been able to change his identity. However, if the superior cannot show courage and vision at the critical time node, and make a correct judgment.....

What's the difference with salted fish?

In Li Fanyu's view, Kang Tongcheng can only be said to be a strategist, at least for now, and is far from being a qualified monarch.

He still has so much to learn.

But it doesn't matter.

This may not be a good thing for Guangqi, but as a partner, for Li Fanyu...... Compared with Xue Yaoguo's style of acting, it will definitely be easier for someone like Kang Tongcheng to come.

People who are cautious and cautious are generally easier to control!

Investigations similar to those done by Guangqi had been displayed on Li Fanyu's desk by the marketing department five days ago.

The difference is that Li Fanyu got a more detailed picture.

The most satisfying thing about Li Fanyu's marketing department is that he is not afraid of trouble and draws inferences. You ask him to investigate the SUV market, and he'll take the SUV with him by the way. If you ask him to evaluate a company, he will pick up all the competitors and partners of that company.

So what Kang Tongcheng knows, Li Fanyu knows. And what Guangqi has not paid attention to, Li Fanyu has already known in his heart.

After listening to Kang Tongcheng's analysis, he glanced sideways at An Ning, looked at each other and smiled.

Looking back, he said with a smile: "Dong Kang, the problems you said do exist. However, I think that for a new brand that wants to enter a new field and want to rise quickly in as short a period of time, then it should not be too conservative.

If you want to be a blockbuster, you need to solve the market pain points that have not been solved, or come up with disruptive technologies. The former is like Taobao for the retail industry, and the latter is like the iPhone for the mobile phone industry. Does Kang Dong think so?"

Kang Tongcheng was stunned, the idea of making light truck box goods was the intention of combining the current market situation and fully discussing with the senior management of Guangqi. It can be said that it is the safest and most feasible method that can be thought of under the current market situation and Guangqi's own situation.

Although Li Fanyu smiled, he said it very bluntly.

A very direct and unkind comment on his thoughts - conservative.

He was choked by these two words, and after a while, he asked, "Then Li Dong, what do you mean......?"

Li Fanyu leaned on the soft leather sofa, lifted his legs and gently rested on the spirit legs, picked up the teacup beside him, took a sip of tea to moisten his throat, and glanced at the people in Guangqi with a smile.

After harvesting a large area of curious baby-like eyes, he leisurely raised his hand and said, "What Kang Dong just said is very reasonable. It's true that both of us have never had experience in manufacturing trucks.

If the current truck market in China is compared to a primary school class, then both Guangqi and Zhengxin are transfer students with a poor foundation at this point. Car companies such as Yiqi Chongqi Xinjiang Huai Futian are all good students, while foreign companies such as Mercedes-Benz Man are class representatives and study committee members.

However, if we want the homeroom teacher to pay attention to us in this class, we can't start from the basics of 'ABC', 'Dide' and '1+1', and compete with those top students who have mastered word grammar and addition, subtraction, multiplication and division. ”

Looking at the situation of Kang Tongcheng and Guangqi and the others, he frowned, and his expression was confused.

Li Fanyu gently tapped the wide armrest of the sofa with his fingers, "In the case that they have learned well in addition to a few words, we can completely keep our heads up and practice sports!"