Zhengxin's I8 product launch and publicity were launched almost at the same time.

Zhengxin Group's product R&D center has been renovated at this time. The five-storey R&D center building was now surrounded by a white-blue background with a "?" banner engraved on it.

More than 100 media and industry professionals across the country who have received the invitation have gathered in the press conference hall of the R&D center to wait for the arrival of the main owner, that is, Li Fanyu.

Unlike in the past, the seats in the huge press conference hall have been emptied, and the spacious indoor ceiling, rows of blue and white decorative ribbons with a minimalist aesthetic are illuminated by the lighting of Zhengxin laser technology.

However, for the reporters present, after these arrangements made them a little surprised, they were even more confused;

"Brother, are you Xiaowu of Pinche.com? I'm Xu He, the editor of Mian Auto.com. Brother Xiaowu, you have a close relationship with Zhengxin, do you know the inside story of the brand behind this press conference I8?

"Hehe, brother, I'm sorry, we did advertising copywriting for Zhengxin before, but we know a little bit. But there's an instruction from above, so don't leak it out for the time being."

"What, a brand conference is so mysterious. This Li Dong loves to engage in these moths. ”

"Poof, if it's not the first time you come into contact with Zhengxin, you should know that Li Dong is such a person, you can get used to it......"

This kind of inquiry and questioning filled the hall.

Just as the press conference hall was buzzing, the headlights in the center of the hall came on. Li Fanyu was wearing a very formal dark blue slim suit, waving to everyone from the back door, and walked to the center of the hall.

The crowd, who had long been whetted for a long time, closed their mouths and began to applaud.

Standing in the center of the hall, Li Fanyu waved to everyone again: "On behalf of Zhengxin Group, I would like to express my sincere welcome to all of you. ”

After a brief polite remark, he smiled and introduced the rhythm into the subject: "Sir, ladies and gentlemen, in this world, many different things happen every day. It can be boring or exciting, happy or worrying. But I think today will be an extraordinary day for me and Zhengxin Group.

Because today, I would like to show you a new sub-brand of Zhengxin Group after Audi, Volkswagen, Land Rover and Zhengxin Power, which is different from all the current businesses of our group!"

With that, he raised his right hand high and snapped his fingers.

In an instant, all the main lights in the hall went out except for the stage lamp where he stood. In the dark hall, on Li Fanyu's head, a huge flag slowly lowered.

Such a concise and fast-paced press conference opening and a highly stage performance display method made the reporters in the venue bloody in an instant. For a while, the camera clicked and patted non-stop, reflecting Li Fanyu under the light and the flag that was slowly falling into a starlight.

In a short time, the flag was completely lowered.

I saw that the flag was the same blue and white background as the sign in the hall and on the main building of the R&D center, and in the center of the huge flag, there was a circular icon, and in the outer circle of black periphery, there was an "X" shaped icon, which harmoniously divided the blue and white blocks in the circle.

And above the icon, there are two very angular and aggressive big characters - Bao, Ma!

In the eyes of people's curiosity, Li Fanyu smiled slightly: "Friends." This is the new electric vehicle brand of Zhengxin Group. ”

……

In fact, many people have passed a series of frequent business layout and personnel adjustments of Zhengxin recently, and guessed the inevitability of the establishment of its pure electric brand.

However, after nearly three hours of press conference, when Li Fan boldly showed the prospects, market ideas and current policies of the BMW brand, and showed the first pure sports car of the BMW brand I8, the people at the scene still fell into a burst of excitement.

According to Li Fanyu's explanation, BMW's logo means that the brand is based on the concept of X-car, presenting people with unparalleled driving passion and desire to explore the unknown. The blue and white block divided by X represents the brand's environmental protection concept - to return the world to the blue sky and white clouds. The black color that surrounds the periphery is the basis for realizing this vision - Zhengxin Black Technology.

With the responsibility and ultimate goal of accelerating the global transition to sustainable energy, the brand will continue to develop in the field of new energy, and bring new electric vehicle models to users under the double standard of X-car driving pleasure and clean energy.

After showing the first model of the BMW brand, the I8, Li Fanyu released a series of bombs about the market operation after the establishment of the BMW brand.

Compared with the full black technology that appeared on I8, these operational strategies detonated the atmosphere in the venue.

……

After the press conference, the major media broadcast it as soon as possible;

Huyang Economic Weekly: "Zhengxin pure electric car brand BMW was established!

Nantong Industry News: "Zhengxin's most aggressive brand in history was established, and BMW was launched. At the press conference, Li Fanyu, chairman of Zhengxin Group, announced that he has received government policy support, and the license plate for electric new energy vehicles may be implemented at the beginning of next year. Buy a car or get a license, no longer need extra fees and approval processes!"

China Consumer Network: "Zhengxin pure electric brand BMW was established, and the first model I8 was launched on the same day. It is reported that the model will be sold directly through the official website of Zhengxin, with a starting price of 798,000 yuan. At the BMW brand press conference, Li Fanyu, chairman of the group, announced that BMW experience stores and after-sales networks will be completed in 80 first- and second-tier cities across the country within three months. ”

Wucheng Evening News: "Li Fanyu: The flexible financial plan will give Zhengxin BMW wings to take off in the market! Zhengxin Capital intervenes in the marketing of the group's new brand BMW." Zhengxin Finance, a financial subsidiary of Zhengxin, will invest 5 billion yuan to provide BMW models with a total of 12, 24, 36 and 48 loan purchase plans. Among them, the 1-year and 2-year terms will be interest-free, which greatly reduces the entry threshold of BMW, the first pure electric high-end brand in China!"

Today, Zhengxin BMW brand was established, according to Li Fanyu, chairman of the group, announced at the press conference that Zhengxin will build 50 super charging stations and 700 charging piles in the country in the next year, and establish a nationwide charging network within five years. And with China Mobile, Baiwei Interactive Entertainment and other operators and Internet companies to promote automotive information cooperation, open up a series of new energy vehicle free licensing policy and a series of measures!"

Li Fanyu: Zhengxin BMW I8 is only the first step to bring pure electric vehicles to the market, and will enrich BMW's product line in the future, covering mid-to-high-end models with no cap to less than 300,000 yuan, and expand its territory in the Chinese and international markets!"

For a time, Zhengxin pure electric BMW stirred up a storm in and out of the industry!