The listing of Zhengxin BMW has really amazed a group of people, attracted a group of people, and threatened a group of people.

What is amazing is naturally a lot of young consumers.

With the development of the electric vehicle market by TSL, Toyota and Zhengxin in the past six months, more and more automobile consumers and potential users have set their sights on this new energy driving tool that does not burn oil and has no noise.

In addition to valuing the economy and compulsion shown by this new energy vehicle, similar to Beijing, Shanghai, Guangzhou and Shenzhen, traffic congestion, difficult to take pictures in the region, the country's policy tilt towards new energy vehicles, is of great interest.

In particular, with the continuous momentum of the TSLMD and PALLAY, as well as hybrid models such as Toyota's Levin Prius, nearly 7% of users in the current automotive market are considering electric vehicles when buying a car.

The Chinese market is not without electric cars.

Just as three years ago, after Li Fanyu and San Xueba's Smart were unveiled at the Munich Car Design Grand Prix, Nantong Automobile approached people who wanted to buy shape patents. Since then, some domestic manufacturers have been engaged in the electric vehicle business.

However, until now, the R&D and production of electric vehicles by various manufacturers have basically not followed the market and aimed at conquering consumers. Instead, it valued the previous state's support policies and funds for new energy transportation.

The electric vehicles made according to this starting point are naturally mostly those things that can't be put on the table like buttoning the shell of the electric triple jumper.

Zhengxin is not without electric cars.

In fact, there were two electric products before this, but one was a bus, and the other was an electric version of Tomahawk that could not be licensed in China at all. It's just that the two electric products, one is public transportation and the other is more like a collection of rich people, both of which cleverly miss the relationship with private passenger cars.

Therefore, the debut of the BMW pure electric brand and the I8 represents the official involvement of Chinese car companies in the civilian market of electric vehicles, joining the competition with Toyota, TSL, Nissan, Honda, Mercedes-Benz Europa League and other giants who are ready to compete for the cake!

The BMW brand's first product, the I8, also shows extraordinary quality in terms of appearance, configuration and function from the currently exposed, which naturally makes consumers' eyes shine.

The group of people attracted is a number of domestic enterprises that have been gearing up in the field of Internet of Vehicles;

Baiwei Mutual Entertainment took advantage of Cheng Wenze's personal friendship with Li Fanyu, but this Internet company is not the first company in China to be interested in the Internet of Vehicles business model, and it is also not the only one.

From the moment when the combination of Benben APP and several commemorative models of Zhengxin has brought revolutionary changes to the interactive system of the car in terms of user experience and functionality, many domestic enterprises have carried out research and development on on-board software and Internet of Vehicles hardware equipment.

If you define these items, they are like fighter jets, which can win thousands of miles with speed and power. However, no matter how good a fighter is, it also needs to have a place to stay.

In fact, most of these companies have already made contact with TSL, Toyota, Honda, Nissan and other car companies. However, a country has a manufacturing system, and for electric vehicles, an emerging new energy vehicle, each country naturally has its own set of supply chains, and it is unlikely that Chinese companies will enter this field that may be able to absorb huge profits in the future.

And Zhengxin's establishment of the BMW brand is like an aircraft carrier with an empty deck. Best of all, it's still domestic!

As a result, a large number of enterprises with Internet of Vehicles projects in their hands have set their sights on Zhengxin.

And the group that threatens is naturally the competitors of Zhengxin;

TSL U.S. Headquarters.

When the news of the establishment of the Zhengxin Pure Point brand BMW was sent, it was already the early morning of American time. Before the employees were in place, all the members of the company's board of directors were already assembled in the conference room on the top floor of TSL's corporate headquarters.

After everyone read the information, Trusted CEO Sith pressed his hands on the table: "Friends, we have sold a total of 44,000 cars worldwide this year. Sales in China accounted for 54 percent of this total. So let's be honest, although we originally set the North American market as the main battlefield. But in fact, China has become our largest market. As you know, in the past, the sales of our company's latest products were frustrated, and now the company's stock price is volatile for well-known reasons. At such a moment of life and death, the establishment of Zhengxin BMW is by no means a good thing for us. ”

"Sith, we know this if you don't say it. One of the directors frowned and said, "God testifies that we sat together in the morning, definitely not to hear complaints and complaints, but to discuss together how to face the crisis and solve the crisis." ”

Sith smiled and raised his hand, "Well said Mr. Morgan, that's exactly what I meant by calling everyone over. ”

He hooked his finger at the secretary, who nodded and handed out the stack of documents in his hand.

Seeing that everyone's attention was completely silent on the information, Sith slowly spoke: "You must have known before that the success of Zhengxin's marketing strategy and brand building in this round of marketing strategy and brand building will inevitably have a lot to do with another Chinese company, Baiwei Mutual Entertainment. This is the advantage of resource integration, Zhengxin successfully took advantage of the Internet company of Baiwei Interactive Entertainment and the growing power of Benben software, and inserted its feet in the user group that originally belonged to us. Gentlemen, IMHO. Since our main market has become China, why can't we, like Zhengxin, look for companies in China that are interested in the Internet of Vehicles business and have strength, and use capital to create a better future for our electric vehicles?"

One of the directors slowly placed the information on the table, "Sith, I understand what you mean. But are you sure that the company in the profile will work with us? As far as I know, the capital strength of this company is far superior to ours. If you work with this company to develop the electric vehicle market, are you sure they won't be anti-customer-oriented?"

Sith smiled slightly, "Mr. Knight, do you think it's important to have a large piece of gold, or is it important to have a tip of a mountain of gold?"

Hearing this, the directors present let out a knowing smile.

Jinmen Economic Development Zone, Headquarters of Toyota Zhonghua Branch.

At this time, Toyota Chixia was looking at the speech at the Zhengxin press conference over and over again.

Seeing that guy building the future of Zhengxin BMW at the press conference in high spirits, the corners of Toyota Chixia's mouth couldn't help but hook up, "Well done Li Jun." Finally, it's time to meet you in close quarters!"

She closed her laptop, the faint excitement on her face dissipated, and her expression returned to calm.

After thinking for a while, she picked up the phone and called the company's public relations department, "Hey, I asked you to contact the government before, how is the progress of the electric taxi project?"

A brief progress report was immediately made on the other side of the phone.

"Very good!" Toyoda Chixia nodded, "I need you to complete the PR as soon as possible, time is running out." The real competition has started from this moment!"

"Yes!"

The reply on the other side of the phone was quite resolute.

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