Lao Ma's original prepared rhetoric was choked back by Li Fanyu.

The essence of business is indeed like this, no matter what kind of situation and tricks are named, the ultimate goal is nothing more than the relationship between consumption and being consumed.

The various models and theories that the Internet industry has been clamoring for all a while are also mutating and purifying the traditional marketing model. And most of them are nothing more than competing for traffic, based on attracting the attention of the public, to create value and then convert it into profit.

In fact, to put it bluntly, it is the same as the earlier "get a taste before you buy, it's not sweet, you don't need money".

Therefore, Li Fanyu's remarks directly pointing to the essence of business are very damning, which completely disrupts Lao Ma's next train of thought. The rest of the unspoken ones were suffocated back into their stomachs.

Even under Jiang Yuan's repeated instigation and matchmaking, Lao Ma did not mention the details of TSL's cooperation with Ali and his plans for the future in the following discussions.

On the contrary, Li Fanyu took the initiative and talked eloquently about the scene, telling some of his ideas about pure electric vehicles and Internet of Vehicles, which attracted the attention of everyone in the venue and won several rounds of applause.

The forum ended with the old horse's somewhat green face.

Saying goodbye to Cheng Wenze and the others, Li Fanyu rushed to the next event location with Wang Qiang, who admired and adored him, and continued to attract attention.

However, after Ma Jack returned to Ali's headquarters, he immediately called several leaders of the newly formed Internet of Vehicles team to his office. In the face of a few of his own arms, he did not shy away from recounting the conversation with Li Fanyu on the forum today.

"In the end, I still underestimated Li Fanyu and Zhengxin. This person looks young, and what he did in the past is also a little reckless, I have always thought that the development of Zhengxin to this day, in addition to its own technical advantages, once served as a high-level executive in Daim China, An Ning has made great contributions. I didn't expect Li Fanyu himself to be a fuel-efficient lamp, and he had such a clear thinking and deep understanding of business matters. Listening to his words, it seemed as if he was prepared. Otherwise, the plan formulated will be revised and modified?" Wang Sheng, director of the Internet of Vehicles department, shook his head after listening to Lao Ma.

However, his deputy Qin Hai couldn't agree with this statement, "It's not a hairy boy yet." At most, it's just that the status is higher now, and it's just a little farther away than others. However, they believe that after all, it is still an industrial enterprise, we are in the Internet, and playing with him in this field is not a matter of pinching him to death every minute?

If you want me to say, don't think about him, as the saying goes, if there is any fish, cast the net first to see. Why do we want to do the Internet of Vehicles and electric vehicles? Because this represents the trend of the future automobile market! If we don't take advantage of the fact that no one has a firm foothold in the market now, when will it be appropriate to do so? So what is the point of Li Fanyu saying so much? Everyone understands the big truth, and in the end it is not the real chapter in the market!"

Obviously, this argument is more in line with Lao Ma's mind.

In the original plan of Lao Ma, he actually wanted to use the Internet + tool/community business model to operate this round of cooperation with TSL.

The development of the Internet has made it easier to exchange information, and it is easier for like-minded people to come together and form a community. Cars are second only to houses as a consumer product, making them easier to gather for a community effect.

Gather these scattered and scattered needs on a platform to form new common needs and form a scale, and there is the value of Internet reunion.

The inspiration for this model comes from the fact that Alibaba is maturing a new business model, that is, the hybrid model of "tool + community + e-commerce".

Ali's operation is somewhat complicated, and the most typical application of this model is actually Ali's nemesis, Tencent.

For example, WeChat, at the beginning, was a social "tool", first gathered a large number of target users through the core function of the social attribute of this tool, and then added "community" functions such as likes and comments in the circle of friends, and then added WeChat payment, selected goods, movie tickets, mobile phone bill recharge and other "e-commerce" functions, forming a complete set of Internet + ecosystem.

The same is true for cars and electric vehicles: first use products to gather users, then use the network to gather these users into communities, and then implant e-commerce-based car derivative functions, such as car insurance APP, car loan APP, on-board payment platform for refueling, high-speed toll collection and other purposes, and even car washing, car repair, car modification, vehicle accessories and other derivative consumer goods economy.

If you think about it carefully, there will be more doorways here, and the profits and value in it will also be bigger.

This is also the reason why Lao Ma didn't take Li Fanyu and Cheng Wenze in his eyes - Benben's current user base is there, but it has not been converted for a long time, and in his opinion, it is simply a tyrannical thing.

But after Li Fanyu said this today, Lao Ma also felt that he had taken it for granted before.

TSL's two models fell behind in the previous competition with Zhengxin, sales can't go up, and they can't gather so much traffic, so how to talk about the Internet + model built by themselves?

Thinking of this, he knocked on the table, ", it must be done immediately." What we want now is to catch up with the current product line of the electric brand BMW in Zhengxin, and the cornerstone of their Internet of Vehicles is clumsy and has not yet become too big a climate. If we don't make good use of this opportunity, it will be difficult for us to enter this field in the future. But the original method doesn't seem to work very well now, and it needs to be revised. I would like to reiterate my expectations for the Internet of Vehicles project, to win the largest users in the shortest possible time, and to find effective profit points for travel. Got it?"

Wang Sheng pondered for a moment, digested his information and leaned forward slightly, "I understand what you mean." But in order to achieve this goal, it is not possible to rely on the tool + community model, and TSL's existing product array is even more not. Neither of these can meet your requirements for the largest number of users in the shortest time. ”

Lao Ma nodded on the table, "Then tell me, what should I do?"

"In the field of electric vehicles and Internet of Vehicles, Zhengxin and Baiwei Mutual Entertainment have reached into one foot and are vested interests. Now we want to break in, thinking not about how to make profits, but how to break the existing pattern, kill the original party that has gained the most benefits, and reshuffle the cards!"

Lao Ma's eyes lit up and asked, "Tell me specifically, what do you want to do?"

Wang Sheng said solemnly: "Let TSL easily start to design low-end models to reduce project costs, we will do it for free!"

Seeing that Lao Ma was a little surprised, Wang Sheng spread his hands and smiled bitterly: "Anyway, this market has no interests for us in the first place, so it is better to let everyone not make money for the time being, and force Zhengxin and Baiwei to make concessions." Let everyone ...... It's all about making money!"