Chapter 1079: The Essence of Business Has Never Changed!
Although he is a fellow countryman with Lao Ma, the question raised by Jiang Yuan can be called sharp.
For any entrepreneur, his strategy and tactics are a matter of critical secrecy, and he cannot be humane to the outside world until he implements them.
But judging from the current situation, Lao Ma has just blown the cowhide into the sky, a pair of Internet + automobile field who else is on the shelf. If you avoid answering at this time, you will fall behind.
Lao Ma looked at Jiang Yuan's harmless smile, stretched out his finger and nodded twice, "Lao Jiang, you slippery head." It's roasting me on the fire. If I don't say it, I will become the laughing stock of Li Dong and Mr. Cheng. The two of them must have to say, ah, Majack, you big fool, it's just a mouthful. But if I did, wouldn't I have revealed my hole cards in advance?"
"I only care about whether Mr. Ma says or not. Without waiting for Jiang Yuan to speak, Cheng Wen teased.
The old man laughed, "Say, what can't you say?"
He cocked Erlang's legs, "Now the competition between enterprises and enterprises is like that, what kind of conspiracy and tricks can only be achieved in the long run, and this kind of cleverness in the face of big capital operation will not be able to do it in the long run." What can really set the tide is still the right way. Mr. Lei, do you say OK or not?"
Rebus, who had been playing soy sauce for a long time, smiled, "OK." ”
"What about Li Dong?" Lao Ma set his eyes on Li Fanyu again.
"Yes. Li Fanyu smiled and nodded slightly. But in his heart, he didn't think so; no matter what kind of conspiracy he had, it would be a good plan to kill his opponent. Comrade Xiaoping said many years earlier, no matter whether the cat is black or white, it is a good cat if it can catch a mouse!
The old horse grinned: "Okay, since everyone agrees, I will talk about it in detail." If you don't say it right, you can always refute it. But if it doesn't sound good and makes you feel uncomfortable, then I'll say I'm sorry first. Well, I have to start with the advantages of Ali's involvement in this industry. ”
He got up slowly, stretched out his ten fingers together, and tilted his head: "I have a problem, that is, if you want to kill someone, you have to study whoever you want to do first-such as Zhengxin." ”
"This company is a very amazing company. Li Dong is also an amazing person in my eyes. It's the 21st century now, but the competition between Zhengxin and other companies is still stuck in the last century. What model the opponent sells well, he makes a better one. Using products to compete with products is like a knight in the Middle Ages poking around with a big gun. The reciprocating cycle has even come to this point. ”
Hearing this guy laughing at himself while making fun of himself, Li Fan shook his head with a foolish smile and made a gesture to continue.
"But what era is it now? It's the 21st century! The competition between modern enterprises is no longer the competition between products and products, but the competition between business models and business models. The advantage of our Ali is that there is a mature business model that can be copied to the Internet of Vehicles + electric vehicle industry at any time and subvert this industry at any time. Competing with a product with a business model is equivalent to taking an AK to a knight's spear duel, and I can't think of how I could lose. Dong Li, does what I said make sense?"
Li Fanyu was noncommittal, and said lightly: "The right one is the best, Zhengxin continues to launch newer, more high-tech products, and always maintains stable and high-speed development, which is also our business model." In fact, it is this business model that makes Zhengxin not lose to Alibaba. If Zhengxin is spun off and listed now, the total market value will surpass Ali within half a year, Mr. Ma believe it or not?"
Old Marius was speechless.
Seeing that he opened his mouth to refute, Li Fanyu smiled faintly, "However, Zhengxin has no plans to go public in the short term, and it is estimated that there will be no in the long term." Why don't we go public? Because we don't lack money, and we don't want to be swayed by the capital market. In this way, Zhengxin can continue to develop steadily with technology and services, and as long as we do not have internal problems, we will never be defeated by anyone or enterprise. Steady as a dog, Teacher Ma said isn't it?"
Lao Ma's eyes flashed, and he pouted: "Don't think too ideally, Dong Li, the Internet prophecy Emperor Kevin Kelly said, no matter what industry you are in, the opponents who really pose the biggest threat to you must not be the opponents in the current industry, but those competitors that you can't see outside the industry." Maybe Ali is the opponent of Zhengxin?
The stability and high speed you mentioned are temporary, and no industry or enterprise has a constant state as stable as a dog. After Alipay and Yu'e Bao went offline, they still don't want to change? There are not so many companies that will always be stable, Alibaba has come to this day for more than ten years, but I don't know if there is Alibaba after ten years. ”
"You don't know it's your business. Li Fanyu cocked Erlang's legs and crossed his hands on his thighs: "But in ten years, Zhengxin will definitely exist." And it will be a ruler, above all car companies!"
Hearing the pride between his words, there was an instant applause in the audience.
Cheng Wen beside him also clapped his hands vigorously, and then gave a thumbs up: "Good look, have ideas!"
After the applause subsided, Li Fanyu continued: "I am different from Teacher Ma, I don't like to study opponents. They're going to be defeated by me anyway, so there's no value in researching. I like to study the doorways in other industries, take Mr. Ma's Ali as an example. Why is it so quick to disrupt the traditional retail industry?
In my opinion, your so-called Internet subversion model is nothing more than the use of high efficiency to integrate low efficiency and redistribute the core elements of traditional industries. To put it bluntly, it is to reconstruct the production relationship and use this to improve the overall system efficiency.
As an online sales platform, Alibaba improves efficiency and reduces costs by reducing intermediate links, reducing unnecessary losses in all channels, and reducing the links that products need to go through from production to users. It grasps the inefficient and high-profit links in the value chain of the traditional industry, and reconstructs the business value chain.
Coincidentally, we believe that we have been doing these things all along. Mr. Ma said that he likes to study opponents, but I personally feel that you haven't studied them thoroughly.
If you find out what Zhengxin has been doing, you will find that we have successively launched second-hand car and online sales platforms, built a direct flagship store covering the first and second tier cities in China, and shortened the car sales chain of traditional car companies, general generations, and 4S stores to car manufacturers directly to users. In addition, we have developed a set of Zhengxin's own, covering a full set of models integrating manufacturing inspection, transportation and delivery, and after-sales, which effectively reduces costs and improves profits.
Whether the efficiency is high or not, the profit is not big, you can see from the fact that the output value of Zhengxin has increased hundreds of times in three years.
But even so, I'm still going to say it. Whether it's your model or mine, it still hasn't fundamentally disrupted the industry. Commodities are still commodities, and good is always good. No matter how subversive you are, it can't be better.
The ultimate value of an enterprise is to provide customers with high-quality goods and services within a reasonable price range. The essence of business has never changed from the moment it appeared!"
Li Fanyu waved his hand, looked at the thoughtful old horse, and said with a smile: "Does Teacher Ma think so?"