Of course, Liu Yuanming couldn't really be ignorant of browser games, and the reason why he answered this was entirely because he needed to be humble when speaking in front of Feng Jianxiong.

And he knows that no matter what he knows about the web game industry, listening carefully to what Feng Jianxiong has to say, he will definitely be able to gain something new - even if he is a senior online game practitioner.

This is Feng Jianxiong's ability, it seems that as long as he speaks, he can make people gain something. In his eyes, all business in China deserves to be redone.

The two chatted concisely for a while, and reached a consensus on the development of the web game industry in China:

Browser games are not new at the moment, the earliest in China, large-scale browser games, in the second half of 07 years have been played, 20 months have passed.

The earliest large-scale operator was "Happy Network", and the original fist product was only "stealing vegetables". With this application innovation, Kaixin.com has successfully captured the initial tens of millions of users, which really shocked the game industry bosses who once did not believe in evil, and exclaimed that they didn't understand that "so many people play web games".

You must know that the only client-based online game that could have tens of millions of users before was "World of Warcraft".

"Legend", "Miracle (MU)", and "Ragnarok (RO)", which were once very popular in the early years, although they were also popular at the time, but limited by the total number of netizens at that time, in fact, it was only played by millions of people.

The emergence of web games has greatly lowered the threshold for people to play online games.

However, just as the Internet world has no technical barriers to rely on. In any subdivided industry, as long as it seems promising, the people who follow the trend will always cross the river.

In the second half of 07, the happy network only had a period of eating alone for more than half a year, and then in 08, Renren began to steal vegetables. In the second half of 08 years, Brother Tengyun Xiaoma, who had planned to move, began to enter the game - to be exact, it was Brother Xiao Ma who asked his general Ren Yuxin to do it directly, and Brother Xiao Ma himself was just watching the play - and then stealing vegetables, "friends buying and selling", "grabbing parking spaces", these new applications of page games that can be fully explored in the context of early browser FLASH playback plug-in technology, have sprung up like mushrooms after a rain.

Now, in April 2009, although the "Happy Network" has not completely cooled down, it has obviously been pressed under the body by the later "improvers" who have taken a large number of users and moaned in pain.

However, the explosive development of the industry has also allowed major browser companies to increase their technical strength to strengthen the resource optimization efficiency of their browsers, improve the playback effect, and try to attract page game players to their own positions and become users of their own browsers.

At the same time, Adobe, which was originally remembered by the world for making "PS/FLASH/CAD" software, has also optimized the technical solution of display plug-ins.

Whenever a new outlet appears, within 18 months, the technical links in the upstream and downstream supply chains will always usher in a wave of chain reactions.

Although after the upgrade is completed, everyone will find that what they thought was the growth explosion point at the beginning has actually been killed in the Red Sea long ago, and there is no money to be made at all.

The new growth point is often to restructure and rebuild the infrastructure that was eliminated by the Red Sea.

……

"Xiao Feng, I didn't say it. FIRST OF ALL, I KNOW YOU'VE DONE A LITTLE BIT OF THE INTERNET — YOU'VE INVESTED IN NICONICO VIDEO NETWORKS. But don't get carried away with a success. As far as I know, the Internet industry is also very subdivided and constantly changing. Today you have copied a handful of deviance, and tomorrow it will be someone else's turn to deviate from your transfidation and betrayal of your way, it is not so easy. You are certainly not professional in making browser games.

Secondly, this industry has been developing for more than a year and a half, is it too slow for you to react now? Where is the outlet for you?

And as far as I know, none of the companies that make web games have made a profit, and they don't even have any revenue or cash flow - grabbing parking spaces, stealing vegetables, buying and selling with friends, how can these things be played for money? Even if you do well and want to collect money, now that a top giant like Tengyun is the first to announce that it is free forever, how can you still play?

The reason why those web game companies are still strong is nothing more than relying on page games to attract users, increase their own registrations and monthly active volume, and then cheat money in the capital market and use the number of registered users to fool venture capital. This is even more inconsistent with our usual style of working as lawyers and focusing on the most orthodox and simple business model: asking our clients directly for money.

Is that kind of 'giving money to clients and then finding venture capitalists to show off how many clients we have' should be touched by people in our legal circles? Alas, didn't I say that if we knew that your next plan was this, we really shouldn't have slaughtered the 'cash cow' of the previous step so quickly. You're still too......"

Liu Yuanming didn't have the habit of drinking liquor and not talking about things, so he almost complained while drinking, and complained about all the problems in the industry in his eyes, and there were four or five hundred words in it.

Of course, he still hoped that Feng Jianxiong would refute him.

Feng Jianxiong has been very patient, and only after the other party finished speaking, did he start to click:

"Don't just comment at the beginning, what I'm going to do is not the same thing as you think. In my opinion, if an industry first rushes into the wind, it is called a liar. After the supply chain is completely opened, the infrastructure is overbuilt, and all the surrounding resources become cabbage prices, people who are really doing business have just entered the market.

If it's the end of 07 years,I really don't dare to enter the market——At that time, the broken browser、Broken network speed、Broken Adobe plug-in,Play an egg? I can only play stealing vegetables and grabbing parking spaces.,That is, it has been developed for more than a year and a half.,The technology is mature.、Plug-ins have been upgraded several times.,It's suitable for a page game with real direct profitability.。 Don't say it, this business research was done by my wife during the Chinese New Year. ”

"Your wife?uh...... Sorry when I didn't ask. Liu Yuanming subconsciously interrupted, and then realized that he had said the wrong thing, and hurriedly stopped.

Feng Jianxiong is a very measured person, if he is married now, he will never call a woman other than his wife.

It's okay to sleep with a woman in this world, but the words and deeds of the suspected bigamy crime are easy to be rectified by people with a heart. A gentleman does not stand under a dangerous wall, it is better to be careful when he speaks.

However, he is not married yet, so when Zhou Tianyin is mentioned, he subconsciously casually says "my wife".

"Zhou Tianyin, help me manage the NICONICO video network. You don't care about this business, you probably don't know it. He didn't seem to mind Liu Yuanming's interruption just now, and explained in a kind way.

"Get down to business, you go ahead. Liu Yuanming said.

First of all, at the end of the year, she reviewed the advertising business of Niconico Video Network, and found that the advertisers who are most willing to spend money at the moment have a tendency to move closer to the web game industry - for a potential user of a web game, clicking on the pre-roll ad from the video site and entering the page game is the highest migration rate.

Because the current web game still has relatively high requirements for network speed response, most domestic Internet users have insufficient network speed to play web games with strong real-time performance. And watching videos on video websites,It's also a high network speed requirement,Browser Adobe plug-ins are also more advanced,There is a natural overlap between these two parts of users。 Users who can watch smooth videos can basically have a smooth experience by clicking on the web game roll ads.

According to Tianyin's observation, there is now a handful of top page game technical service teams, which have begun to move from the original stealing vegetables to page games with more exquisite page animations. They just rely on advertising on video sites to screen out their first-hand users.

And this kind of page game is completely different from stealing vegetables,First of all,The subject matter they face is able to fully arouse the customer's desire to fight monsters and upgrade kryptonite,Can have sufficient cash flow、Profits。 Secondly, a giant like Tengyun will not do it, although it is easy to be killed into the Red Sea in the future, but there is no natural boss, and it is completely possible to compete fairly to kill a new self-made success. ”

"Why wouldn't a giant like Tengyun do it? Aren't they the most slippery in the plagiarism business? I haven't seen a business that has a future and Brother Xiao Ma doesn't copy it. Liu Yuanming couldn't figure this out and couldn't help but interrupt.

"Because of the infringement. Feng Jianxiong said bluntly, "Now that I am doing web games, there is a tentative trend, that is, to change the once popular client games, change the skin, and the technology will be run-in, and the IP selling points will remain unchanged, and they will be directly transplanted into web games." I can't tell you exactly which games will have a better future in the future, and I can't see through it.

However, these games are all infringing on the IP of the original terminal game or the original film and television work, and after the big company touches it, the infringed party will be very excited, and the lawsuit can be annoying for the big company. Only those leather bag companies and non-brand companies that change places with one shot are suitable for this kind of business-

Of course, it is precisely based on this reason that I just said that Tengyun cannot personally make this money, but it does not mean that he will not use his own power and traffic advantages to buy road money and indulge a few unbranded spokesperson companies to make cash flow, or simply just sell traffic to those companies to earn 'middleman price difference'. ”

Liu Yuanming didn't seem to understand it, and he didn't keep up with the rhythm too much. It was only at this moment that he asked weakly: "Then what do you mean - because most of these games are infringing, so there is room for us to operate? You also want to set up a company to operate these gray infringing web games? And then use your practical advantages and resources in the field of intellectual property justice to kill all the opponents who enter the competition? Try to eat alone for a year or two and earn super profits?"

As for my use...... If my guess is correct, just help you fight those copyright lawsuits together, or mediate negotiations with the original IP copyright holder, get some adaptation rights at a lower price, and then 'blackmail the adaptation rights to order the princes' and use lawsuits to suppress your peers?"

Liu Yuanming paused several times before finishing his words, which shows that he also used his brain repeatedly during this period to revise his thoughts.

It's a pity that he was full of confidence and speculation, but he only waited for Feng Jianxiong's basin of cold water: "If it's just that simple, I'm embarrassed to make a lot of money with this idea? Your idea is at least two or three layers less than my plan." ”