Since it's a free gift, who doesn't love it. Pen, fun, and www.biquge.info

Under the guidance of the State-owned Assets Supervision and Administration Commission, the Ministry of Foreign Affairs and some embassies in foreign regions received Zhengxin cars, and it really came to fruition very quickly.

Because of Li Fanyu's identity as the president of the China Gas Association, as the superior department of the China Automobile Association, the State-owned Assets Supervision and Administration Commission (SASAC) is really in the limelight. Take Secretary Wang as an example, this guy has frequently appeared in several mainstream media recently, and talked about the SASAC's support for Zhengxin.

It is undeniable that Secretary Wang is selfish in order to be willing to operate this matter. After all, I believe that this national car company is powerful, and as half of Li Fanyu's leader, he also has light on his face, and he also has political achievements.

The matter of giving away the car, in fact, it is not difficult for Li Fanyu to guess the little flowery intestines in his belly. But the Ministry of Foreign Affairs got fifty cars for nothing, Secretary Wang himself brushed his sense of existence to make a good performance, and Zhengxin's A8 can get social attention again. This is something that is good for everyone, and people who understand it will turn a blind eye.

Therefore, under the guidance of intentional publicity, Zhengxin's new luxury sedan A8 is about to become the protocol reception car of the foreign affairs department of the Chinese government, and it immediately spread through several mainstream media reports;

It has been learned that due to the sluggishness of the national automobile industry in the past 20 years, China has been using luxury cars of foreign brands on various important diplomatic occasions. This time, the offline of Zhengxin A8 fills the gap in this field. According to the State-owned Assets Supervision and Administration Commission, Zhengxin will give 50 luxury cars to the Ministry of Foreign Affairs for free in the near future, which may get rid of the embarrassing situation of foreign luxury cars used by foreign departments representing China's sovereignty. ”

Li Fanyu, president of Zhengxin, presented 50 top-of-the-line luxury sedans A8 to the Ministry of Foreign Affairs and embassies in some regions, which have not yet been sold publicly, but it is reported that the price of the bicycles is about 1.9 million yuan. This gift, it is expected that Zhengxin Company will spend nearly 100 million!"

……

The mainstream media spoke out, and the various car media must respond. For a while, Li Fan was arrogant, and the news of Zhengxin's free car spread overwhelmingly.

Under such a large publicity effort, Zhengxin Audi A8 has naturally risen and entered people's field of vision.

With such a heat, it goes without saying that many fans who believe in the car are right. During the development of the A8, the attention to this model independently developed and manufactured by Zhengxin has not been broken. But those who have watched the news and don't know about this model are very curious.

The level and appearance of the car that will be used by the Ministry of Foreign Affairs for diplomatic occasions immediately became the focus of everyone's attention.

However, it is helpless that the mainstream media's propaganda is mainly more publicized by the State-owned Assets Supervision and Administration Commission and Zhengxin, a car company that has been established for less than a year. In the case that the A8 did not roll off the assembly line and did not appear on the market, the A8 was only published as a rendering.

This is the reason for human curiosity: the more ambiguous it is to see something that cannot be imagined, the more it wants to find out.

Since there is no detailed description of the model in newspapers and news, what to do?

Chabei!

So on various search engines, Zhengxin A8 immediately became a hot search word.

On the first day of the news, Zhengxin A8's Baidu search index reached 50,000.

The next day, it exceeded 150,000.

On the third day, the Baidu search index of the three keywords of "new generation of courtesy car", "Zhengxin A8" and "A8" has exceeded 200,000.

Talk about two ends.

After finalizing the matter of giving away the car, Li Fanyu left and returned to Tiancheng.

In Li Kai's plan, giving away the car is the first step in publicity, and it is also an opportunity for A8 to open the market in the shortest possible time.

Although the car gift is the core and focus of the publicity, there is still a lot of work to be done to consolidate this wave of opportunities that cost 50 million yuan.

After returning to Sky City, Zhengxin's planning department and operation department immediately docked, and prepared to connect the follow-up publicity with the news that is currently in full swing as a breakthrough point.

Although Li Fanyu previously proposed that the audience and potential users of A8 would not benefit much on the Internet, the two departments unanimously decided to take a two-pronged approach after researching such a huge amount of attention on the Internet. On the one hand, it guides public opinion and improves the search priority of Zhengxin A8's real car information on the Internet. On the one hand, this popularity will continue to make things happen offline, and strive to let A8 meet more potential customers.

The online part is not to say, Zhengxin's sales network is based on this. In view of the current situation, it is nothing more than to invite major car media to test drive, and intuitively display the appearance, interior, space, function, performance and other aspects in front of the eyes of the followers through pictures and videos.

However, when it comes to offline activities, the opinions of the operation department and the planning department are not consistent at all.

According to the meaning of the operation department, the last time the mini advertised on the subway advertising and billboards in major cities, and the effect of advertising on the LED display of the building in the commercial area was more outstanding.

But Li Kaike has already been scolded by Li Fanyu, and he has really worked hard to think about the positioning of Li Fan's face-to-face teaching. So according to his idea, this time the marketing should be carried out in a more high-end way.

After all, the positioning of mini is those white-collar workers who have a certain economic foundation, and the subway and commercial areas are highly concentrated in this part of the population. But just like Li Fanyu said, the positioning of A8 is there, and the audience must be different from mini.

So this product talked to a group of girls, and combined with what they thought and understood, they gave a marketing lesson to the girls in the operation department.

According to his words, the price of A8 is 1.88 million, and according to the analysis of user consumption habits, the potential users of A8 have been out of the category of white-collar workers. Advertising in commercial areas can be considered, but subway billboards are nonsensical. You think, who can afford a million-dollar luxury car has nothing to do to squeeze the subway?

After listening to his analysis, everyone felt that it was very reasonable.

After a wave of brainstorming by the girls in the operation department and the monks in the planning department, a complete and compelling publicity plan was freshly released.

The small second floor of Zhengxin Company, the office.

After looking at this plan, Li Fanyu was finally satisfied.

After some encouragement to leave with "begging for praise" written on his face in front of him, he wrote a "can" on the last page of the plan, and swiped his name with his name.

With his authorization, Li Kai immediately assigned and implemented the plan.

The next day, the monks of the planning department were reduced to zero. One by one, wearing suits and leather shoes, people and dogs rushed to major cities across the country.

After arriving at the destination, I rushed to the most high-end shopping malls and airports in the local area.

They didn't go to these two places to buy a return ticket or go shopping!