From 08 to the present, most of the films that Huiwen World has participated in the distribution and production are Xu Hui's films.

Relying too much on one director is not good for the long-term development of film and television companies.

Xu Hui and Huang Wen saw this, so they signed so many new directors in a row.

"Rain of Swords" is the first film released by Huiwen in the true sense of the word, although the producer still bears Xu Hui's name.

There was also one before, "Old Boy", but the screenwriter of the movie is Xu Hui, and the source of creativity is also Xu Hui, although the director is Yang Qing, but everyone knows that the reason why the movie can be a big hit is that Xu Hui's role cannot be ignored.

Three days after its release, the cumulative box office of "Sword Rain" was 68 million, and the company was very satisfied, but the industry was in an uproar.

When Huiwen Tianxia announced the signing of a new director and helped set up a personal studio, the industry certainly understood that they wanted to get rid of the situation of relying solely on Xu Hui to walk on one foot.

Yang Qing's first battle was fought beautifully, and the box office of "Old Boy" was 300 million, and Yang Qing became famous all over the world in one fell swoop.

Since then, there has been no movement, and "Huang Feihong" is too successful, and when people mention Huiwen World, the first thing that comes to mind is Xu Hui himself!

"Rain of Swords" succeeded.

The industry has begun to face up to the distribution ability of Huiwen World!

……

On the 28th, in Beijing, the group of "Sword Rain" appeared in the Chinese Opera Auditorium to do some film exchanges with teachers and students.

In fact, it is also to promote the movie, and the main discussion of these people is about the origin and future development of martial arts movies.

“… Nowadays, movies are more and more dependent on special effects, this is a normal development trend, I plan to make a 3D IMX martial arts film next year, try it, maybe because I am a new director, for new technology, there is a certain paranoia, you can watch my movies, basically a lot of investment in special effects..."

Xu Hui sat on the podium and chatted along with the new trend of martial arts movies.

"However, Director Xu, many directors pursue real shooting, thinking that the actual shooting of the film is the real art!"

One student stood up and made a different opinion.

That's the 'benefit' of having a meetup at a university, where students can stand up and ask questions anytime, anywhere.

“… The question of whether movies are art or commodities is not something we discuss today, but I can say responsibly that most of the movies we can see in the past now have special effects bonuses to a greater or lesser extent, and ordinary audiences like to watch special effects and movies with exquisite pictures, so directors like me must keep up with the audience's aesthetics..."

"Director Xu, you just talked about 3D martial arts movies, we all know that most of the investment in martial arts films is very high, but the way to recover costs is very simple, just in terms of the recycling mode of domestic films, except for the box office, there seems to be no big channel, don't you have any concerns?"

The question was asked by a boy with glasses.

Xu Hui looked at the students in the audience: "Before any director makes a movie, he will more or less consider the box office in his heart, this thing is related to the job, our film environment does not have any peripherals to develop at present, and martial arts films are not like urban movies that can sell patch advertisements and the like, in addition to the box office, it is difficult to find other revenue channels, however, once the movie sells a high box office, there are many surrounding development channels that follow, such as games, Comics and even film adaptations can bring in a lot of money. ”

After a pause, Xu Hui continued: "The movie "Rain of Swords", our production cost is 60 million, and the publicity also spent 20 million, if you simply expect the box office to recover the cost, it will be at least 240 million to protect the capital, and no one dares to guarantee that the box office of a movie can successfully exceed 200 million! Mobile games, etc., these are all channels to make money through the IP of a movie, and I can say responsibly that the project "Rain of Swords" has been profitable!"

The "Rain of Swords" web game and mobile game were all launched on September 24, earning attention through movies and then making up for the game.

Huiwen Tianxia's project has earned at least 100 million!

Xu Hui never thinks that talking about money is a vulgar thing, and the most important thing in making a movie is, of course, the movie itself, but if the movie can't make a profit, it can't make money, which is very embarrassing.

It is impossible for investors to know that this is a pit and jump into it!

Seeing this, the host reminded: "Okay, the time is almost up, and there is one last question, who still wants to ask?"

Dozens of students still raised their hands.

After all, there are not many opportunities to communicate face-to-face with Pao Hui, especially since there are many male babies here...

The host casually clicked on a girl, and the girl stood up and asked: "Director Xu, I just recorded it, and found that when you talk about movies, you are thinking more about whether the movie can be profitable, if there is a project that finds you, this project is very good, but it is very niche, and it will definitely lose money, will you do it?"

“… If the project is good, why is it losing money?"

Xu Hui was a little unable to get the little girl's thoughts.

“… Maybe it's because of the scale or because it doesn't conform to the public's aesthetics..."

The girl forcibly explained, Xu Hui waved her hand: "I don't want to believe that good projects can't make money, you just mentioned the public aesthetics, at this stage, our company, including me, may make movies that are acceptable to the public, after all, niche carnival does not represent the acceptance of the public." ”

"As for my own concern about making money from movies, hehe, it's normal, in addition to being a director, I'm also the boss of a film and television company. Investors invest in a drama, or they value whether they can make a profit, or whether they can win awards, and for the time being, I don't care too much about the possibility of winning awards..."

"Those who are interested may have seen that hot money is beginning to pour into the market, which is both a good thing and a bad thing, the good thing is of course that we directors have no shortage of investment, and the disadvantage is that we have money, how to use it, after all, we were used to being poor before..."

I didn't go on in this paragraph, most of the people here are students, and talking to them about Internet companies will enter the game in a big way, and I guess they are not interested...

At the end of the event, Xu Hui left the publicity team, and he had another date.

……

Many people know the movie version of "New Dragon Gate Inn", but they don't necessarily know that we also have a TV series version.

Playing Qiu Moyan is Chen Hong, the daughter-in-law of director Kai Geda, and one of the members of the director's wife group!

The director's wife group has a much higher status in the circle than the teddy sisters!

The person Xu Hui made an appointment with was Chen Hong.

I really couldn't find a suitable actor with gold and jade, and Pao Hui hit Chen Hong with the idea, at least in terms of status, she could PK with Yu Feihong head-on.

As for whether you can perform the pungent and coquettish gold inlaid jade, there should be no problem, after all, this is a character who has played Li Mochou!

Pushing open the door of the box, there were two people sitting inside, Chen Hong and her husband, director Chen Kai.