The relationship between the director and the box office.

Or the relationship between actors and the box office.

These two points have become the key to investors being willing to spend money on a movie.

When the script of a movie is completed and the project is wanted to be filmed, the employer will pay for it depending on the director's coffee position and the cast of the actors.

The so-called director's coffee position refers to qualifications and box office appeal.

In today's film market, the box office is becoming more and more important, and investors will pay more attention to the box office when considering the director's resume.

The 100 million yuan club is still a big temptation for directors, if the box office of "Rain of Swords" really breaks 200 million, then Su Zhaobing can be regarded as one of the more brilliant directors in Taiwan, presumably he will be much smoother if he wants to shoot a new movie in the future.

Hearing Xu Hui's words, Su Zhaobing was really a lot more relaxed.

The box office result of 200 million has exceeded his imagination!

After all, his previous work "Silk" had a box office of less than NT$60 million in Taiwan, and a box office of 10 million in Xiangjiang...

The equivalent of RMB is less than 30 million!

Su Zhaobing's resume is not bad, he is a screenwriter, and the screenwriter's "Love of Running Hands", "Taipei Evening Nine to Five", "Double Pupils", and "Three Watches" have won Taiwan's annual box office championship many times, and they are a new force in blockbuster commercial films in the bleak Taiwanese film industry.

"Rain of Swords" is his first attempt at martial arts films, and if he can succeed, he must be able to praise him to the sky!

As for what Xu Hui said, 'The box office does not exceed 200 million, that is our producer's problem, and it has nothing to do with you...' Su Zhaobing just smiled: "Huiwen Tianxia's publicity ability is well-known in the industry, and Director Xu's vision is the most accurate, you said that if you can pass 200 million, then you will definitely be able to pass!"

“… Okay, let's take a break, we have a campaign to participate in tomorrow!"

Xu Hui didn't answer, and there was nothing to say about the obvious sycophancy.

Looking at the time, it was already three o'clock in the evening, and Xu Hui walked out of the room directly.

……

Cinema scheduling is the biggest factor affecting the box office of a movie!

At the beginning, Wang Xiaoshuai cried that the theater did not schedule films, isn't it because there is no film schedule, which means that there is no market.

The most important factor that determines the scheduling rate of a movie is the quality and reputation of the movie itself.

Of course, the amount of films scheduled on the first day is important for the promotion of the movie and the star cast.

Blockbusters are naturally dominant!

For example, there are several movies released on the National Day file that have not been released, "Sword Rain", "Jingwu Fengyun: Chen Zhen", "Hawthorn Tree Love" and "Inception", these four films account for 80% of the cinema schedule.

Among them, "Jingwu Fengyun" has the highest number of films, no way, Zhen Bullet is popular, plus the theme of "Jingwumen" itself is very tempting, and the star lineup is also very strong, Huang Bo, Shu Qi, Huang Qiusheng, are all very popular actors, and it is quite normal for the theater to be optimistic, it ranks first with a 35% film scheduling rate;

The number of films scheduled for "Rain of Swords" is only 23%, although it is said that Xu Hui is the producer, but in the end, it is not a movie directed by him himself, and it is not bad to give 23% of the film scheduling rate, after all, Zhang Zhen and Yu Feihong's appeal is not very strong, as for Su Zhaobing, they are completely unfamiliar.

Although the attendance rate of "Inception" has declined, the reputation is very firm, and there will be close to 10 million box office receipts every day, and the theater chain will not casually discard such a movie, so it is understandable that it beats "The Love of the Hawthorn Tree" with 16% of the film schedule.

In other words, "The Love of the Hawthorn Tree" can be regarded as completing Zhang Weipin's box office expectations, as of September 24, it has won a box office score of 83 million, two vegans, a pure literary movie, what else is there to complain about?

Zhang Weipin is all kinds of sprays, accusing the theater of not doing well in scheduling...

I don't want to think about it, the cost of the whole drama is less than 10 million, and the box office will soon break 100 million!

Damn, what else do you want?

After the first day, the theater chain will adjust the film schedule in time according to the box office performance and the audience's word-of-mouth.

Once the first day of a film is not strong, no more than three days at most, the scheduling rate will be greatly reduced, and the market is so ruthless.

It doesn't matter who the director is!

As the market becomes more and more perfect, movies with a bad reputation will have a faster change in the scheduling rate...

……

The box office was released on the first day.

The biggest opponent "Jingwu Fengyun" won a box office score of 25 million on the first day, which is very high, if you don't look at word-of-mouth and audience feedback, you will subconsciously think that this is another work with a box office of more than 300 million.

It's a pity that the word of mouth is a mess.

"The worst Chen Zhen I've ever seen!"

"Use the most untechnical methods to cater to nationalism, no development, no turn, no climax!"

"It's just playing the audience like monkeys, it's so!"

is full of bad reviews, and the bad movie index is as high as four stars!

It is definitely a lucky thing to meet such an opponent in the same schedule.

Although the box office of "Sword Rain" on the first day was only 18 million, it was not as good as Universe Dan's "Jingwu Fengyun", but the word-of-mouth was completely better than the other party.

"How can Yu Feihong be so beautiful?"

It is worthy of being called "the best martial arts film after "Crouching Tiger, Hidden Dragon"! Xu Hui's vision is still so accurate!

"The characters are clear, the action is exciting, the story is smooth, it is a commercial film with no major problems, simple evaluation: very good-looking. ”

The positive rating is as high as 80%!

Theaters carefully adjusted their film schedules, adding two percentage points to "Rain of Swords" — after all, movies with poor word-of-mouth but high box office sales are common in the domestic market.

Huiwen Tianxia's publicity team seized the difference between "Sword Rain" and "Huang Feihong" to make a big fuss.

After all, the influence of "Huang Feihong" is there, and it must attract the public to subconsciously move closer to it, once they are curious, most of them will watch it in person, and many viewers will choose to watch the movie in theaters.

It's all box office!

The producer of "Jingwu Fengyun" has Guangxian Media, and they also want to learn this trick, after all, Chen Zhen's master Huo Yuanjia and Huang Feihong are from the same era!

It's a pity that the movie is so bad that no one is convinced...

……

The box office data of the next day was released, "Sword Rain" directly won 24 million box office, and "Jingwu Fengyun" only 19 million;

Three days after death, "Sword Rain" received 26 million in a single day, and "Jingwu Fengyun" continued to fall, 16 million...

In the first weekend, "Sword Rain" beat "Jingwu Fengyun" with 68 million to 50 million!

In terms of theaters, the number of films has been adjusted, the number of films in "Rain of Swords" has increased to 36%, and the number of films in "Jingwu Fengyun" has dropped to 18%...

The news announced by "Sword Rain" to the outside world, the cost plus the publicity of 80 million, the industry is clear, and this data may be the real publicity cost.

68 million in the first weekend, and the box office can be at least 300 million!

Huiwen World is going to make a lot of money again!

The main creative team is very powerful, and Su Zhaobing led the team to start the propaganda work at the speed of one city a day.

Xu Hui also attended the publicity in Shanghai and Beijing.