Chapter 112: High Wind and Bright Festival
The North Fifth Ring Road of Beijing, an industrial park.
In a place like Beijing, where every inch of land is at a premium, and the problem of air pollution control is becoming more and more serious. Industrial-polluting companies have basically moved out, and even if some of the companies have their roots in the local area, they are only a business department, and the factories have long since left.
This afternoon, Feng Jianxiong's first customer was here.
The company's name is Feihong Pipe, but it is only a building materials business. The boss Zhu Hu, is a fifty-year-old melon-faced man, who has been immersed in the Jingshi building materials market circle for many years, no matter whether the thing is done well or not, the brand must be playing well, and even if the thing is slightly more expensive, relying on the local network, the sales are always good.
In the words of Boss Zhu, from 93 to 02, the two times when the head snake in the capital was pressed to the ground by the dragon crossing the river and rubbed on the ground have survived.
Wanting to make his company's brand well-known throughout the country is also a job that Boss Zhu has paid more attention to in the past two years, so he went to participate in the brand exchange meeting hosted by the Huaxia Trademark Association last year and got on the bridge with Feng Jianxiong.
"Mr. Zhu, don't come to harm. It was a pity that I heard that you did a good job last year, but you were so far behind. β
Feng Jianxiong took Tian Haimo, sat down in Zhu Hu's reception room, drank two sips of tea, and got straight to the point.
This Zhu Hu seems to be a mixed social businessman, with poor education and management. On the other hand, the ability to deal with people is first-class.
So after listening to Feng Jianxiong's straightforward words, he was also very self-contained and not annoyed at all: "Xiao Feng, it's not righteous to come and see the joke." β
Feng Jianxiong answered very heartily: "Of course, I'm not so empty." Since I've taken the time to come, I definitely want to help you. β
Zhu Hu didn't hide it, and said very simply: "Do you want me to accept the price you offered last year?" If so, and the operation method is the same, I will seriously consider it. β
"That's not what I mean......," Feng Jianxiong explained unhurriedly.
Zhu Hu's face changed, and he sneered: "That is if you want to increase the price?" Okay, I'll give you a chance to speak." β
Zhu Hu is also an old man, and he has encountered a lot of agency companies in various subdivisions - there are law firms, some do brand operation agents, some help run various ISO system certifications, and some help implement the ...... of high-tech enterprises
And the brokers in these circles, especially the big names, have a common problem: if in the first year, in order to show his sincerity, he offers you an offer to let him act as an agent for a certain matter, and you refuse.
Then, when he comes the next year, he will decide whether to increase the price depending on the situation.
IF YOU DIDN'T INVITE HIM THE YEAR BEFORE, BUT YOU DIDN'T INVITE ANYONE ELSE, AND YOU JUST DELAYED THIS MATTER, THEN IT'S OKAY TO SAY, MOST LIKELY IT WON'T INCREASE THE PRICE.
But if you hired another parallel agent the year before, and finally messed things up, and this year you have to pinch your nose and come back to ask Gao Ming - then I'm sorry, this smart agent is almost 100% going to raise the price.
The reason for the price increase is also very simple: Who made you distrust my brother last year? Since this matter is clearly stated that only my brother can do it, then my brother has to increase the price.
The delay of last year was enough to make the boss realize the difficulty of this matter and realize that it was worth his money to spend this broker.
Some laymen may feel that this kind of price increase is difficult to form the unspoken rules of the industry and is easy to be destroyed by peers who fight price wars, but in fact, lawyers and agents who are really capable can really maintain this tacit understanding.
Because they have a common interest: whether it is applying for a well-known trademark or a high-tech enterprise, there are so many enterprises every year that do not need to spend a lot of money and rely on their own hard power to pass the test directly.
Therefore, there is indeed a group of bastard agents in the agency world, and they actually have no relationship or mediation skills at all. They don't charge a penny of deposit and are 100% pure risk agents, but they don't have any real skills and strength, they just help people sort out materials and send them for inspection in a proper manner.
Then, they rely on the large amount of receiving, and there are always one or two successful orders in ten orders, and then they only charge these two orders of risk agency money to live, and the eight or nine companies that fail don't need money, only pay a little labor - in fact, the success of these two orders has nothing to do with them personally. They didn't go to the leaders of the General Administration to greet the gift line HUI, but the company was really strong and won by lying down.
Therefore, for those bosses who "tried to save money in the first year and hired parallel agents to mess things up", the agents will come to the door in the second year, and they will increase the price punitively.
For example, in the previous life, Feng Jianxiong met a boss, who just wanted to be a high-tech enterprise in Wuyue Province, and in the first year, Feng Jianxiong quoted 300,000 yuan, and the boss was too expensive, and then found a spicy chicken with a price of 200,000 pure risk agents, but it turned out to be a mess, and in the second year, Feng Jianxiong directly offered 500,000 yuan when he came to the door again.
The boss was still unconvinced at first, and wanted to go to the circle to continue inquiring. But after several local agents were greeted by Feng Jianxiong and explained the situation, everyone was very abided by the rules of the rivers and lakes, and no one came to lower the price and grab the order, and they all felt that Feng Jianxiong did the right thing - charging 200,000 more is to punish the boss for being blind in the first year, believing in the scammer's parallel imports, and making him increase his memory.
Only in this way can all the agents in this circle who have real skills be able to deter and clear the spicy chickens fishing in troubled waters first, and everyone will have the opportunity to make money.
β¦β¦
Of course, Zhu Hu knows the doorway here, so he is ready to accept the "punitive price increase because of his blindness last year".
As long as Feng Jianxiong doesn't speak too ruthlessly, it's better to just mean to save face.
It's a pity that Feng Jianxiong's next sentence made Zhu Hu feel incomprehensible.
"Mr. Zhu, I didn't mean to take advantage of others, you misunderstood me. Feng Jianxiong said very slowly, "Time shifts and things are different, what I was sure to do last year was delayed for a year, and after that outlet, I don't have the ability to guarantee that it will be done." β
Zhu Hu's face changed suddenly: Why doesn't this kid play cards according to common sense?
"Xiao Feng, I'll go straight with you, you're bored like this. I know that before you raise the price, you have to emphasize that 'this year is more difficult than last year', I know!
"You don't understand! This is really not a matter of money!" Feng Jianxiong vigorously interrupted the other party's blind brain, "Mr. Zhu, I will also open the skylight with you to say something bright, do you know that last year, relying on judicial well-known recognition of this legal loophole, how many new well-known trademarks were missed in the country? If it weren't for the fact that the Ten Spirits had just started and that there would have been a major adjustment in March next year, the General Administration would have started long ago.
So, it's a ticking time bomb, and I don't dare to take on pure risk agents anymore. I have come today to persuade you to obediently and honestly follow the original route of administrative examination and approval...... Slow may be a little slower, and it is necessary to lay a good foundation for the internal skills of the enterprise, but after all, it is safe and solid. Moreover, I can only charge you 2 million, which is more than half cheaper than going to judicial fame. β
Zhu Hu couldn't help laughing in his heart: with the performance of his Feihong Pipe Industry and the market coverage and popularity of various provinces across the country, if he had the ability to go through the normal administrative approval channels and became famous, he would have spent money a long time ago, and it was his turn to wait for Feng Jianxiong?
"Then I'm afraid you're going to come in vain today. Zhu Hu hummed this sentence almost out of his nostrils.
"It's okay for nothing, didn't I have a meeting with your friends to remind you and let you pay attention to the risks. If Mr. Zhu, you really want to follow the path I taught you last year, why don't you ask again in the circle to see if there is any brave and fat person who dares to take it - but I also give you a piece of advice, if you really want to do it, you would rather have a higher total contract price, but you must also adhere to the model of 'zero advance payment, zero carriage and horse fees, and 100% pure risk agency'.
In other words, you don't give an agency a penny until your company's brand is well-known. If there is really a company that dares to take such an order, then you can still trust him. If you don't want to, then I advise you: nine times out of ten, people just want to deceive you about 'material fees, hard work fees', and they don't plan to help you do it. β
"Do you still need to teach this?" Zhu Hu snorted, but his attitude was much better than just now.
After all, Feng Jianxiong's later words sounded like he was completely pushing the business to his peers. Such a selfless person looks very deceitful, completely like a good Lei Feng who thinks about customers wholeheartedly.
Feng Jianxiong shook his head slightly: "It's not that I want to teach you, Mr. Zhu, it's our business, and your eloquence can tell you to live and die." I'm afraid that if you are chatting with someone, the other party will tell you, 'The cost of the hard litigation fee for the layout of the pre-litigation is as much as it is', and you will be reimbursed. You think it makes sense, but they let go of itβ
I want you to emphasize that you have heard that this path is now unreliable and is being targeted by the General Administration. If the relationship with the General Administration is not strong enough, don't blindly participate. As long as you use the words I taught you, you can scare those weak-hearted agents away!"
Hearing this, Zhu Hu almost believed that Feng Jianxiong was the real Lei Feng.
This sounds too much like the words of a selfless person, and he is simply not self-interested and only benefits others.
Zhu Hu suddenly felt a little scary and abnormal.
"You...... Is this pushing your own business to your peers?"
"I'm just putting myself in your shoes. Feng Jianxiong laughed so much that it was harmless to a man and animals,
"Of course, if you can trust me, I can give you a daring peer or two to recommend. If they can accept the way I just said, then I think Mr. Zhu, you might as well try it, anyway, it is 100% pure risk agency, and you will have nothing to lose if you can't do it, and it will be delayed for another year at most - but your company's original qualification and strength, you can't do it next year by taking the formal route, right?"
Zhu Hu always felt that something was wrong, and it seemed that he had fallen into Feng Jianxiong's big game, but no matter how he looked at it, he couldn't see that there could be any problems with his position in this area.
Perhaps, Feng Jianxiong was not calculating him?
"Okay, thank you for your advice, next time I come to the capital, I will have a drink with my brother. You're a friend, I've made it. β
"Okay, then I have a few contact details here. Take a look. Maybe there are people here who are willing to take this model. Feng Jianxiong said, handing over Liu Chuandong's business card that he got last year.
Tsk, there are really people in this world who repay grievances with virtue and help their peers who frame themselves to get business.
As soon as he thought of this, Feng Jianxiong couldn't help but praise himself: Brother is really high-spirited!