It is not difficult for a car to be sold, but if you want to become famous in one fell swoop and complete the invasion of the market, there are many factors involved. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 In the luxury market, these factors are even more intertwined.

If a luxury car wants to achieve very good sales, then the design, taste, craftsmanship and forced style of the car itself are hard standards. So we will see that there are very few cars above the million level that are very ugly, that is, the good cars that we often talk about.

Truth be told, Aura's JLX is stronger than the A8 in terms of appearance.

But this is the Chinese market, according to the metaphysical theory handed down by the ancestors, it is completely possible to attribute the factors above this rigid standard to three points;

That is the time, the place, the people.

Let's take the listing of JLX as an analysis.

In terms of time, although Acura has advanced the listing plan of JLX, it has comprehensively advanced the promotional activities. However, due to the rapid development of the A8, they still did not open a gap long enough. A week is not enough time for the market to fully embrace JLX and abandon the expectations of the bubbling A8.

Needless to say, the location is favorable, this is China. Although China's automobile industry has always been backward, there is still a little reputation in the market for Zhengxin's products. For A8, a benchmark product that represents a national car, there are naturally many people looking forward to it.

The so-called national feelings, in the case of choice, the Chinese people do not lack. The so-called geographical advantage is like this.

And if the first two are secondary reasons, then the factors that really make the A8 overshadow the JLX in actual sales have to come down to the people.

I have to say that Acura has absolute control and a monopoly dealer cooperation model, and the squeeze of 4S stores around the country is too heavy.

Just like Brother Long, the owner of the Zhengzhou Acura SSSS store, the dealers who can't find a profit point in the sales process are doing everything possible to find a way to make money. What is the mandatory decoration package when buying a car, what must be purchased in the store for high-priced insurance, what is the increase in the price of the car, what is the high-priced engine oil, after-sales high-priced accessories and maintenance man-hours...... Anyway, those who can pick out the car owner's money, and those who can use it are used.

Most of the customers who can afford to buy a car of more than one million people are really not short of money. But after saying it well, it is simply unpleasant that there are so many extra items when it comes time to pay the money.

So, after losing the support of its first customers, Acura JLX missed its only chance to overpower the A8.

Faced with such a situation, in the conference room of Acura, from the president to the sales manager, their faces were full of bitterness.

Although the current luxury car market looks quite large, in fact, excluding Mercedes-Benz and Europa League, the two German top two with a history of more than 100 years, the share is so much.

These two bigwigs have been operating in China for nearly 30 years, and with their history, values and heritage, they have deeply penetrated the definition of luxury into the hearts of the people. To put it objectively, the sales of such brands have stabilized. In terms of market share, there is a big increase, but as long as it is not their own death, there are almost no new brands and models that will pose a threat to them.

Leaving this part behind, what is left for Acura JLX is the remaining space. But one wrong step and one wrong step, this space is about to be occupied by A8.

So in the conference room at this time, the atmosphere was very depressing.

Tanaka Ikeki looked at Kubota, who was sitting on his left hand side with a calm face and did not say a word, and knocked on the table.

"Kubo-kun, what is your opinion on the current situation?"

Tanaka Chiki's patience with Kubota is already very limited, and this guy has repeatedly insisted on going his own way behind his back by relying on his attention at the Japanese headquarters, and has caused a serious threat to his position.

So now that the company is in crisis, Tanaka directly pointed the finger at Kubota.

As if he had prepared for Tanaka Ikeki's question, Kubota took his hands away from his chin and grabbed the pen in front of him.

"President, do you think the A8's best-selling is real?"

Hearing him say this, a wave of anger rose in Tanaka Ikeki's heart.

Why is this arrogant and arrogant guy who has no one in his eyes, who always has a contemptuous attitude towards everything!

In order to verify the accuracy of the news, Tanaka Chiki specially sent people to several Guangqi Zhengxin's sales networks to investigate. The information obtained is basically the same as that published on the Zhengxin website, doesn't that explain the problem?

Tanaka Ikeki slapped the table violently, his thin lips pursed into a line of anger, and his nostrils spewed out, like a toad about to choose someone to eat.

"Kubo-kun, you're too arrogant. I don't think you're playing your part in a management role at all. I read a book called Quotations, which says that you should value the enemy strategically and despise the enemy tactically, and I think it makes a lot of sense. But your present style is exactly the opposite of what is described in this book! There is a heart in your young skin that is too childish and frivolous!"

Faced with the poor sales of the JLX he brought with him, and now being trampled under the feet of the Chinese brand that he wanted to look down on, Kubota's anger is also surprisingly great.

Seeing Tanaka Chiki say in public that he was incompetent, he also went straight into a rage: "You old man who can only chatter! Don't always preach with these sentences that I don't know where to scavenge! The A8 has only been on the market for a day, and I haven't completely lost yet! As long as the method is done properly, JLX can still achieve good sales." There is no point in your accusations against me now to change the situation! So I will personally report this matter to headquarters. If you're afraid of failure and you're afraid of taking responsibility, I can take full responsibility for JLX's sales performance!"

Tanaka Chiki pointed to Kubota's nose and said a few words "you" in a row, then put down his hand angrily, and immediately dialed the phone number at the headquarters.

But to be honest, he has been out of headquarters for a long time.

After so many years in the Chinese market, the headquarters' evaluation of him was that he was more stubborn than enterprising, so the headquarters sent Kubota to try to bring a trace of vitality to the Acura China region, which was as stable as a brick.

Now, in the face of such a dispute. After a little research, Acura Japan's headquarters decided to put Kubota in charge of the project and the future operation of JLX.

Hearing the news, Tanaka Chi sat down in a chair with a smile.

In a sense, he has been set aside.

Kubota, who was empowered, immediately gathered the heads of each department and began to plan JLX's next marketing strategy as the director.

With the power in his hands, Kubota's arrogance was completely ignited.