Chapter 140: Branding

readx;? ps: Guess what time I have a few days?

As soon as the video of the game came out, it sparked another frenzy of comments. Pen & Fun & Pavilion www.biquge.info

The ingenious game, after the whole process was recorded by a high-speed camera, and then carefully edited by Wang Dazui and added cool background music, the final version of the video with great visual impact was simply an explosion.

If it weren't for knowing the background of the game in advance, netizens would have thought it was a Hollywood blockbuster!

Sure enough, as soon as the video came out, it caused a frenzy of retweets. Especially the clip of leaving behind the Airbus A320 and speeding away. Weibo, small video of the circle of friends, QQ chat dynamic map, post bar gif...... It's simply omni-channel distribution.

Seeing 12, Chinese netizens, especially car fans, were all boiling.

"I'm a big power!"

"Awesome!"

"Gotta get it!"

"The Chinese brand is rising!"

At this moment, under the hundreds of thousands of comments, there are two words - pride.

This scene is quite a bit of the feeling of Dongfang Hong's time in the sky.

We no longer have to look at things printed with foreign yards with envy, we no longer have to endure their arrogance, we no longer have to be pointed at and disdainfully say "weak" behind our backs.

We bid farewell to the blank in this field, we have achieved zero breakthroughs, and we can proudly compare our own things with foreign countries.

We can do better, too!

And that's what X-Power is all about.

With this topic, a sports car craze was immediately set off on the Internet. The mentality of netizens is very direct, you don't care if I buy it or not, I just want to blow the wind for X-power. Not for anything else, my own things are awesome and comfortable.

Just like Sun Tao's classic lines in the 2009 Spring Festival Gala sketch: I'm proud!~

Under such a huge advertising effect, Zhengxin has to receive people from all over the country who come to book a car every day, the full payment of a water and water, and even a red envelope to the staff, asking to arrange the order of pick-up.

However, Wang Meimei didn't dare to do this, she pointed to the number on the pre-purchase contract, and told the customer selflessly, strict ordering, absolutely fair.

Pinche.com is simply in love with Li Fan's foolishness, since this product began to enter the automotive industry, it has continuously created hot spots, bringing huge traffic to the website.

Although it has always been the largest car portal in China, Pinche.com has always been focused on content and car enthusiast communication. Ever since this thing came along, nothing has changed.

After continuously publishing news about Zhengxin and Li Fanyu on the homepage, with the huge user traffic and activity, the price of advertising space in each position is rising.

Take the homepage couplet advertisement as an example, it used to be rotated twice a day, 100,000 yuan per day. And now, it seems to have risen to 300,000, and it is rotated 3 times a day.

This is not a black heart of the car network, it is completely fried by customers competing for promotion resources.

The video title cache ad with the largest traffic on the website has been hyped to a sky-high price of 450,000 per hour. That's it, and there are many companies that want to break their heads.

There is no way, Pinche.com is too popular to take advantage of this shareholder wind.

Therefore, a good business is not only as simple as making money on its own, it can drive many aspects related to it, thus forming a benign ecosystem.

Pinche.com tasted the sweetness, and naturally reciprocated the favor. In response to Zhengxin's propaganda, it was a hard push, and Wang Dazui and Xiaowu, who had a good relationship with Li Fanyu, also received rich rewards.

It can be regarded as almost busy with the things at hand, and I can commute to and from work on time every day. Wang Dazui immediately contacted Li Fanyu, and he wanted to make up for the meal he owed.

Li Fanyu answered the phone, remembering that day Lao Wang threw himself alone and ran away, and immediately became angry.

"I have to go! Today, Ban Ki-moon asked me for a meeting, and I didn't want him. Whichever hotel in Amagi is the most expensive, let's go there!"

"Oh, Brother Li, you can spare my brother. Brother, I have worked hard for more than ten days, and I have only shared the bonus of 50,000 yuan. Do you think so?"

"Roast whole sheep...... Hey, by the way, you bring Xiao Wu with you, you can't just eat for the two of us, otherwise it's too cheap for you. ”

"Come on, grassland sheep at the junction of Nansan Road and Jingyang Street, I'll go first, you should be tight!"

More than half an hour later, Li Fanyu came to the private room of the hotel. Wang Dazui and Xiao Wu were already waiting inside.

Wang Dazui: "Oh! Mr. Li is here, take a seat quickly!"

Xiao Wu: "Oh yes, it's the first time I've eaten with a billionaire, Brother Wang, do you say I use chopsticks or knives and forks." ”

Li Fanyu: "Don't talk about calves, the door sign says, grab mutton! Lao Wang, you can buckle it, the seafood you said has shrunk into mutton." ”

"Haha!"

Seeing him enter the door, the two got up to greet each other, and naturally they couldn't help but laugh and joke.

Li Fanyu is not a person who puts on a show, although he is worth it now, but his temperament is still like that, and he doesn't feel how awesome he is when he is rich. If it is said that being worth hundreds of millions of dollars is a benchmark, then this product has already passed.

Lao Wang and Xiao Wu fought with Li Fanyu. Needless to say, Lao Wang fought Baocheng together when he didn't make a career in fighting Li Fanyu. Xiao Wu also felt that he was a cheerful and upright person in the broken shaft incident.

So they are all friends who don't make friends, and the atmosphere at the dinner table is very casual and joyful.

If you don't come with wine, you can't eat this thing, it's too fat. Coupled with the alliance between Lao Wang and Xiao Wu to persuade them to drink repeatedly, the two bottles of beer quickly went down.

Wang Dazui smacked a grease mouth and said, "By the way, X-Power is now popular abroad." The number of hits on YouTube has exceeded 1 million. Have you decided on a follow-up publicity strategy?"

Li Fanyu burped, "Hiccup...... The Ministry of Industry and Information Technology is reviewing it, and I guess there will be results recently. I don't think there should be any major changes, and next week, I should be able to get the catalog. The first batch of 100 vehicles has been almost booked, and now the production capacity is limited. ”

Wang Dazui hurriedly said: "The publicity that should be done must be done, not only the X-power product, you have to take advantage of this popularity to promote Zhengxin, otherwise it will be a pity." Besides, sports cars are like this, which customized sports car can't wait for a year and a half, and the pre-sale must not be stopped. I told the editor-in-chief that your advertising products are all inclusive, and I don't want you a penny. ”

Li Fanyu nodded, "Thank you, Brother Wang." I have already contacted Director Ma Rao and Zhou Qingyu, and the two of them participated in the filming of the TV commercial. By the way, do you know how CTV is charged for advertising?"

Wang took a sip of beer and choked on one sip: "How much did you spend to get them here?" The group targeted by your sports car is still young and middle-aged, and it is better to spread it on the Internet than to be on TV. What's more, the cost of TV advertising is really not low, a 5.6-second prime-time broadcast, more than 100,000 for one broadcast. If you count it five times a day, you will get seven or eight hundred thousand. ”

Xiao Wu and Li Fanyu were both surprised: "I rub it, so expensive?"

Wang Dazui picked up the napel and wiped his hands, "No!"