readx;? Different from the atmosphere on Li Fanyu's side, in the conference room of the Ressfast head office, the air seemed to be condensed. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Godfrey crossed his hands and sat on the side of the long table, looking at his colleagues around him, and those who were touched by his gaze avoided their eyes, making the atmosphere very oppressive.

"Gentlemen, I think it's time to do something. The V12 is coming out on the horizon, and we can't afford to let this incident affect sales. ”

The frustrated pure English echoed in the conference room, because it was so quiet, even with a little echo.

A group of gold-collar leaders have wandering eyes and slander in their hearts, isn't it because you didn't listen to dissuasion and made a ridiculous decision?

In fact, it is also a very hard thing to be a senior manager in the Zhonghua branch of a foreign company, and you have to endure all kinds of arrogant styles of foreign leaders on a daily basis, and occasionally have to tolerate the employees of the parent company who come with the sword of Shang Fang.

This incident can be said to be the result of Godfrey's incessant dissuasion and insistence on going his own way. But it didn't work, and after they had a good time, they gathered these people together to clean up the mess.

The wages of crooked nuts are not easy to earn.

Old Godfrey looked at everyone's faces and sighed, "I know this is a complete failure of marketing. But gentlemen, we cannot let the dilemma choke the throat. ”

Everyone, you look at me, I look at you, still speechless.

After a while, a young man stood up: "Mr. Godfrey, I think that although we lost in the comparison, it is not too bad if you look at it in another way. ”

Godfrey looked at the young man and said with a wry smile: "Kid, we have to face the facts. Because of my mistakes, V12 has fallen into passivity. Don't try to comfort me, I'm not old enough to fail. ”

"No, sir. I don't know if you watched that video carefully?"

"Of course! I've watched it more than a dozen times!"

"As a quick analysis, the video was shot with a high-speed camera, the image quality is clear, and even the slow-motion playback has a high resolution. This kind of shooting technique is very common in competitions, and it can fully reflect the beauty of the interplay of movement and stillness, which is the first point. The second point is to highlight the performance of the car by contrast. Although we are the foil on this level, if you look closely, the acceleration of the V12 in the video still overpowers the aircraft. Don't you think that's a good idea?"

Godfrey frowned, already impatient.

Well, that's great! If you don't have that damn X-Power, that's great. That hateful Lee, humiliated me in my way!

Godfrey now feels that his current situation is the same as that of Alfa Romeo at the beginning.

Yes, the humiliated party.

"What the hell are you going to say?" he said, gritting his teeth.

"Sir, we can spread the word with this idea. Just V12 and airplanes, of course. ”

"But things are already preconceived!"

"In the land of China, there is a huge population. With that, there are many different opinions and perceptions. Although the speed of transmission on the Internet is very fast, the time for this incident to happen is still short, and there are still many people who do not know. It's entirely possible to get a head start and use this creative to run an ad and then register the ad creative. Finally, reuse copyright to prevent our adversaries from using this method for publicity. In the 36 strategies, this is called anti-guest-oriented. ”

The man smiled reservedly and said.

Godfrey was stunned for a moment, thought about it for a moment, and slapped it fiercely: "Very good! Young man, what's your name?"

"Dear Mr. Godfrey, my name is Shan Yun, and I am currently the marketing manager of the company. ”

"Shan, I owe you a personal favor. ”

"It's my job. ”

……

So, before Li Fanyu started planning, the Riesfast advertisement had already started filming.

At this time, the gap between enterprises and enterprises becomes apparent. Li Fanyu is almost alone, and An Ning is entangled in the things approved by the Ministry of Industry and Information Technology, and there is no one around him who can help him share it.

Reisfast set up a special team to act in two ways: one to find a professional company to shoot the advertisement, and all the way to the TV station to negotiate the time slot. In just three days, they got everything done, airing a 20-second commercial at 10 o'clock on the CTV-5 set.

In the advertisement, a group of foreign engineers first introduced the performance of the RF-V12 in fragments. Then the perspective shifted, and when I arrived at an airport, the pilot of a training plane smiled at the camera. Then, the plane and the V12 are parked on the runway at the same time. As the background music enters the high-altitude section, the plane and the sports car start at the same time - the result is naturally that the V12 is ahead and overtakes the plane in terms of acceleration.

At the end of the advertisement, the handsome guy driving the V12 made a chic gesture, "Fast!"

At this time, Li Fanyu and Wang Meimei had just finalized the design of Zhengxin's official website and returned home.

It is said that Mama Li finally bought a duplex villa on the outskirts of the city, with a total of more than 400 square meters on the upper and lower floors, and only five bedrooms.

She has carefully calculated this house, one for herself and Li's father, one for Li Fanyu, and one for her younger brother. The remaining two are reserved for future grandchildren, and one is used to play mahjong......

The villas are all furnished, if they don't need to be renovated, they can move in directly, so she moved her home in a hurry.

Such a big matter, Li Fan was so busy that he didn't even come to look at it, and today Li's mother had already packed up all her things, so she gave him an ultimatum - come and recognize the door, don't get lost by then.

Li Fanyu entered the door and saw Dad Li standing in the spacious and bright living room, debugging the newly bought rear projection.

At the moment of changing the channel, Li Fanyu swept the advertisement of the CTV-5 set, and he hurriedly asked his father to move back.

This look is not angry;

At this moment, Wang Dazui also called: "Xiaofan, search the Internet for the advertisement that Riesfast played on CTV-5!"

"Brother Wang, I saw it. Zhente Mother's ...... Aren't they plagiarism?"

"Well, I can't talk about it. You didn't sign up for this idea...... But the website contacted Fast about it, and they said that the idea had been registered. ”

"What? Damn, do you want to be shameless?"

"Well, I didn't expect them to do this. Now even foreigners are playing tricks like this, this is really a salary draw from the bottom of the kettle!"

"Brother Wang, they registered the idea, is it that our video can't be broadcast?"

"No, the copyright of the video is ours, and the copyright time is earlier than their registration time. If this is more serious, you can use this reason to talk to them. But I don't think there will be any results, even if it is sweet and sour, it will take a year or two, and the daylily will be cold by then. ”

Li Fanyu narrowed his eyes and said, "That means that if we edit that video, it can also be used as an advertisement?"

"That's not going to work, you're a game. But if you really want to use it as an advertisement, V12 also shows its face in the video, and you have to get authorization from Fast. ”

Li Fanyu touched his chin, thought about it carefully, and rolled his eyes several times. Finally, he slapped his thigh and smirked, "What if you put V12 on a mosaic?" )