Nike created this advertising video for Yang Fan, which combines animation with pictures and display photography.

In the front of the commercial, in the way of 3D animation, it concisely tells the growth story of a boy who chases his football dream. Interspersed are some photos of Yang Fan from his childhood to before he played in Newcastle.

The focus of the commercial is on the back, Yang Fan wears a Nike jersey and shows his footwork to the fans.

"No, try it all over again. ”

"No, come again. ”

"One more time. ”

"Not almost. ”

The director of the advertisement kept shouting that he had not been satisfied with the shooting action that was the last finale of the advertisement, and that he always felt that there was something missing.

Yang Fan was also tossed enough, volleying, heading the goal, shooting vigorously from a distance, grabbing points to push, all the shooting actions were tried, but the director was still not satisfied.

"Director, tell me, what kind of satisfaction do you have?" Yang Fan was also a little angry, and said, "What do you want?"

"Domineering!" said the director, "the unstoppable momentum in the shooting, the domineering that makes people's hearts flutter!"

"Strength! That's right, it's power! Only power is the most intoxicating domineering!"

The director said with teeth and claws.

"Strength?" Yang Fan said, "I just shot a long shot, can't it?"

The director shook his head, "That kind of long-range shot is really good, but there is still something missing, and it doesn't reach the feeling I want." ”

Yang Fan shrugged, scratched his head, and could only continue.

He beckoned to Fabio da Silva, a player from Manchester United's youth team who was passing the ball from the sidelines, and shouted, "Fabio, come again." Motioning for him to continue passing.

Fabio ran two steps, intending to get up the ball and pass it in, but he didn't expect his foot to slip, and although the ball came out, it was high and floating.

If it were someone else, it would be difficult to catch such a pass, and maybe they wouldn't bother with it and would ask for it all over again.

However, Yang Fan did not do this.

The route of this ball is very erratic, but it makes Yang Fan interested! Just imagine, in the game, how can there be so many balls with good points for you to shoot?

Yang Fan started and strode towards the landing point of the football.

The ball is high and floating, and it is really difficult to judge where it lands.

Yang Fan rushed to the landing point of the football and was about to complete the next move, but he soon found that something was wrong, the arc of the ball was too erratic, an inconspicuous turn, if he still stopped the ball and shot according to the original idea, it was enough.

Give up this shot?!

How can it be!

Yang Fan doesn't believe in evil!

The camera camera followed him all the time, and it was visible to the naked eye that the muscles on his legs were bulging, like a predator, and he kicked his legs again, and the whole person rose from the ground!

The whole person was in the air and flew.

Not only did he fly, Yang Fan, who was in the air, twisted his body like a twist!

While the body is twisted, the right leg is swept out violently!

Pumped the soccer ball in mid-air!

At this time, Yang Fan didn't think much about anything, only thinking about how to kick the ball in!

The camera gives him a close-up of his face!

This Chinese boy is so violent! Iron-blooded, hideous, domineering!

"Bang!"

A bang!

The soccer ball slammed into the post!

The power of this shot is huge!

The ball hit the inside of the post, bounced again, slammed into the underside of the crossbar, and then fell before rolling into the net!

The goal is in!

Yang Fan's own feeling is also super good, to be honest, he didn't expect to be able to kick such a goal, he is very satisfied!

After landing, Yang Fan rolled and jumped up with a carp, he clenched his fists and roared in the sky!

It's a completely knee-jerk reaction, a knee-jerk reaction after a goalscorer has scored a goal that has made him feel better than anyone else.

The photographer in charge of the shooting was even startled by Yang Fan's long whistle, almost slipped, and the camera almost fell.

"How is it? Did you shoot it!?" The director was completely stunned, he was still immersed in the picture just now, and was awakened by Yang Fan's long roar, and hurriedly rushed over and shouted at the cameraman.

He swore he'd kill this guy if the camera hadn't been filmed properly!

The director swears, this is the feeling he wants, when he saw Yang Fan shooting in the air like a god just now, his breathing was rapid because of excitement, he swore that this is the feeling and effect he wanted.

This is the kind of superhero feeling he wants to find, like a god descending to earth, an absolute instant kill, an absolute conquest, yes, that's the feeling!

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"It's been filmed! It's been filmed! It's amazing!" shouted the cameraman excitedly.

The director pushed the cameraman away and couldn't wait to look.

"Perfect!

"It's perfect! It's perfect! It's the best sports photo I've ever taken!

"It's perfect!" the director admired. He looked at Yang Fan and shouted excitedly, "Great, great, this is exactly what I want!"

Yang Fan was relieved when he heard the director shout. This fastidious director finally said that it was okay, and if he continued to shoot, he would be tired, not physically, but mentally. Yang Fan now really feels that he is the material for playing football, if he knows how to show the show, being an extras is enough to choke, not that material. Filming is really tiring.

Yang Fan gave a thumbs up to Fabio da Silva, the 'extra' at the far end, meaning that the ball was a fantastic pass.

Fabio could only smirk, not knowing what to say, he didn't expect that he would slip and fall, but instead contributed to such a wonderful goal to complete the shooting task. At this time, Fabio really admired Yang Fan's five-body throw, he was able to score a goal with such a pass just now, and he used such an unbelievable way to score goals. As a bystander, he watched with enthusiasm.

"Super perfect! super super!" the director was still watching the video, he had already watched it three times, and he seemed to be still unsatisfied, and said loudly in admiration.

"Director, it's okay, then I-"

The director, who was immersed in it, raised his head and gave Yang Fan a thumbs up, "It's super perfect, it's okay." Then wave your hand, meaning you can leave.

Yang Fan touched his nose and said in his heart that this person is real, and he doesn't recognize people when he puts on his pants...... Phew, what do you say.

However, after this day's cooperation, he also got to know this director, this person is a workaholic, only his work is in his head, and nothing else is in his eyes, probably only such a person can be called the world's top sports advertising director by Nike executives.

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Yang Fan returned to the hotel arranged by Nike, took a comfortable bath, and was about to take a nap, when the agent Baker came.

"I said Michael, I'm just getting ready for a good night's sleep. Yang Fan complained, "It's nothing important......

Baker ignored Yang Fan's complaints, he has been working with Yang Fan for two years, and he can be regarded as understanding this guy's temper.

Directly handed a stack of report documents to Yang Fan.

Yang Fan took it and glanced at Baker in surprise, and the other party motioned for him to take a look first.

After opening the text and looking at it briefly, Yang Fan said, "Michael, while you are watching, you are telling me about it." ”

"This is a market development report from Manchester United. "Of course, that's not all of the report, they won't show me all of it, just a part of it." ”

"What do you mean?"

"Manchester United intend to focus on promoting you, on a global scale. ”

"Huh?" Yang Fan raised his head.

"Let's put it this way. "They're going to make you the new superstar of Manchester United, like David Beckham was back then. ”

These words made Yang Fan a little surprised. He knew that Manchester United valued himself, and at the technical and tactical level of the team, Yang Fan knew that Manchester United coach Alex Ferguson attached great importance to him, but he didn't expect that in the eyes of the club's senior management, he would actually plan to focus on promoting himself.

"Don't they have Cristiano Ronaldo?" Yang Fan asked. Now, in the Manchester United team, the biggest star and the most influential star is not him Yang Fan, but Portugal teammate Cristiano Ronaldo. Especially when the media generally believes that Cristiano Ronaldo will win this year's European Ballon d'Or, Cristiano Ronaldo is completely the most popular star in today's football.

"That's right, the Portuguese are Manchester United's No1 and they've been working hard to promote Cristiano Ronaldo and it's been very effective. "But the fact now is that Manchester United are really trying to promote you and make you a global superstar." ”

"And what about Cristiano Ronaldo. Will he be happy?" Yang Fan asked rhetorically, although he and Cristiano Ronaldo are on good terms now, but Yang Fan knows that this Portuguese teammate is proud in his bones, if Cristiano Ronaldo knows that Manchester United Club will no longer focus on promoting him, but on promoting himself, Cristiano Ronaldo will definitely be very unhappy.

Geniuses are proud and can be sympathetic, but when another genius may surpass him, or if there is only this possibility, no one will be willing, and it will definitely be very unhappy.

"Originally, I was weird too. "It stands to reason that Manchester United can't promote two stars at once. ”

This is where Baker is strange, after all, resources are limited, and it is impossible to operate and promote two superstars at the same time.

"And, to be honest, you can't compare to Cristiano Ronaldo right now. Baker continued.

Yang Fan pursed his lips, he didn't like to hear this, but he had to admit that what Baker said was the truth. That's right, he's a £35 million star and is now an important member of Manchester United's squad, winner of the European Golden Boy Award in 2007 and the second successive Bundesliga Golden Boot. Won the UEFA Cup and is the record holder for single-season goals in the history of the UEFA Cup!

However, all this, all the glory compared to Cristiano Ronaldo's Champions League trophy, is simply not enough to see.

Although he is not happy in his heart, he has to admit that he is not as good as Cristiano Ronaldo now. Of course, Yang Fan is also gritting his teeth in his heart, this is because his own era has not yet come, and one day, he will definitely surpass this Portuguese teammate!

Baker smiled and said, "Don't be unconvinced, now you are inferior to him." ”

"Can you stop talking about this?" Yang Fan was furious.

Baker laughed and said, "After my investigation and my own analysis, I have now come to a conclusion. ”

"What?"

"Manchester United have now decided to focus on promoting you. Baker said.

Yang Fan rolled his eyes, meaning, didn't you just say it?

"You didn't understand what I meant. Baker explained: "It's a choice of two and now Manchester United have made the choice. ”。 If you like this work, you are welcome to come to Chuangshi to vote for recommendation, monthly pass, your support is my biggest motivation. ）.