"Bastard!

"What did I tell you?

"I told you not to be interviewed by reporters, how did you do that?"

"Do you think I'm too good to you, think I'm an honest and bullying old man, you can not listen to my words?"

At Carrington's training base, in the office of Manchester United manager Alex Alex Ferguson, the old Scottish man let out an angry roar.

Yang Fan, who was being spitted on, just stood there, his hands behind his back, his head staring ahead, and on the wall it was a huge painting, almost occupying half of the wall.

He just stared at the painting like that, not saying a word, neither justifying nor rejecting it.

(PS: In the office of Red Devils manager Alex Ferguson, a huge portrait occupies almost half of the wall, the 1932 photograph of "Menonagirder" created during the construction of the Rockefeller Building in New York.) Eleven construction workers sat on a huge steel beam nearly 100 meters above the ground, smoking, chatting, reading newspapers, and enjoying a rare rest. For Ferguson, who was born into a family of dockyard workers in Gawain, Scotland, the reason for choosing the painting is obviously not the thrilling scene of 11 construction workers sitting in the air, but the profound meaning contained in the photograph. On a steel beam hundreds of feet above the ground, the workers can calmly enjoy a moment of rest, which requires not only extraordinary courage, but also the unwavering friendship and trust between the working class. According to the English media, Ferguson not only wants his players to be united like workers, but also inadvertently reminds people that no matter how successful Manchester United is, its fundamental strategy of advocating the whole will never change, that is, the unity of the collective and the tactical pursuit of industrialized simplicity and efficiency. ）

Of course, at this moment, Yang Fan will not appreciate this painting with Ferguson's eyes, and he cannot fully appreciate the artistic conception of this painting now. He was just amazed at how bold these workers were, so tall, and they didn't change their faces and talked and laughed.

Ferguson is angry, I believe many people have this feeling, when you scold one, the most angry thing is not that this person talks back to you, but that this person is like a stuffy gourd, just holding his neck and letting you reprimand without saying a word, which will make people crazy.

"I'm. Ferguson glared at the young disciple viciously, scolded for a long time, his throat was about to smoke, he picked up the cup, but saw that the cup was empty. Angry, he threw the cup down with a thud, and the cup was about to fall to the ground and shatter.

Yang Fan bent down and scooped up the cup in the air with a low hand, and then walked to the water dispenser on the side and poured most of the cup of water.

"Boss, take a saliva. Your secretary is really incompetent, your cup is empty, and you haven't filled it up in time. ”

Ferguson laughed angrily, this bastard boy, he scolded himself for a long time, he finally spoke, and he actually came to such a sentence, and said that his secretary was incompetent.

Ferguson was so angry that he coughed repeatedly.

Yang Fan hurriedly came up and patted the old man on the back, don't be really angry at such an age.

Ferguson coughed for a while, glared at Yang Fan again, sat on the chair, took the water cup from Yang Fan's hand, and drank half a glass of water.

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Ferguson was angry and amused, he pointed at Yang Fan, but he didn't know what to continue to say.

At this time, let him scold people with a straight face, this atmosphere is not right.

"Yang, you can't be interviewed by the media in the future without my permission, can you answer me now?" Ferguson asked.

Yang Fan was silent for a moment, as if thinking, and just when Ferguson was about to go crazy again, he nodded and said, "Boss, I'll try my best." ”

As much as possible, Ferguson had just gone down a little bit and suddenly came up again.

"Boss, don't be angry. Yang Fan hurriedly said, "I don't want to deceive you that I will definitely be able to do it, I promise you that I will try my best to do it." When he said this, Yang Fan had a sincere face, which was in stark contrast to the silent and angry appearance when he was being trained just now.

Ferguson was so angry that Yang Fan said this, this bastard boy, he said this, he was still reasonable, and he made an honest and sincere appearance!

Ferguson sat in his chair and stared at Yang Fan.

Yang Fan's heart was furious, and he didn't know if this old man would break out again, but he was reprimanded here for half an hour and was sprayed with saliva. I've heard about the power of Ferguson's hair dryer for a long time, and now it seems that that the teaching is really too inferior, where is this hair dryer, this is obviously a fighter-bomber.

"You've been staring at this painting, and you like it?" Ferguson asked.

"Yes. Yang Fan could only nod his head, could he tell Ferguson that he was only staring at this painting when he was being trained, so that his left ear went in and his right ear went out? If he said so, this old man would probably jump up and beat people.

"How do you feel after watching it for so long?" Ferguson asked.

"They just stayed on it and worked for most of the day?" Yang Fan asked.

"I guess so. Ferguson nodded.

"What should I do if the person in the middle is urgent?" Yang Fan blurted out.

Ferguson's face was about to turn green with anger, he originally thought that Yang Fan would say something like teamwork and working together as a group, but he didn't expect to hear such a bastard's words, he was so angry.

"I'm. Bastard. Ferguson roared, "Get out." ”

"Boss, I-"

"Get out. ”

Yang Fan hugged his head and ran away, and the wolf bèi fled.

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In the corridor, Manchester United assistant coach Mike Ferran patted Yang Fan on the shoulder and comforted the Chinese boy, "You will get used to it in the future, Alex is like this, although he is very strict, but he is also for your good." ”

"I know. Yang Fan said.

Mike Ferran glanced at Yang Fan in surprise, and he heard Yang Fan continue, "I know that the old man is for my good, otherwise I wouldn't blame him for being disciplined." ”

Phelan was speechless, and the kid knew it in his heart. This Chinese seems to be immature at times, but in fact he understands everything in his heart.

"And you're still making the coach angry at the end?" asked Mike Ferran, who had been waiting outside the office, lest Ferguson might be angry, or that Yang Fan and Ferguson would talk back. Therefore, I can hear it clearly.

"Coach Ferran, you see, when I left just now, the boss had forgotten about those things. Yang Fan blinked triumphantly.

Mike Phelan suddenly realized that this kid said that on purpose, this was a deliberate divert.

After waving his hand and saying goodbye to Yang Fan, Mike Ferran looked at Yang Fan's back, and he laughed out loud, this kid, cunning and cunning, some of the words he just said, didn't this also want to pass through his own mouth to Ferguson's ears? I believe that after hearing this, Ferguson will not only be discouraged, but also relieved.

Tsk, this kid is not big, he seems to be immature, but he actually has a bright brain.

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After the league game with Blackburn, the Premier League has a two-week suspension, which is the rest of the international break.

A number of Manchester United internationals will also be reporting to their respective national teams for their respective countries' World Cup qualifiers in South Africa 2010. Those who do not have a qualifying match scheduled will also participate in the warm-up match of the national team.

Almost all of United's first-team players are internationals from their respective national teams, and even a few young players who are not senior internationals are youth internationals.

Here, the only surprise is Yang Fan, Manchester United's 35 million pound gentleman, who is now the number one striker in the whole of Europe, and has no national team competition tasks, he has long been permanently expelled from the national team by the Chinese Football Association.

Ferguson was unhappy to see the team's big-name stars flying to the Americas, Asia and other European countries like migratory birds to compete in the national team, and the relationship between the club's manager and the national team is naturally hostile.

On the one hand, the players will be tired and tired when they play in the national team, and when they return to the team, they will not be in good shape, and they will need time to rest and adjust, and in addition, the club will have to suffer the bad consequences of the injuries that players can have when they play with the national team.

Ferguson has bombarded FIFA and UEFA, believing that players who are injured in national team games will miss club games, and it is clear that they are injured during national team games, but let the clubs that pay the players' salaries suffer the consequences.

Of course, the contradiction between the club and the national team in the competition for players is an irreconcilable proposition.

Now, Ferguson should have the best impression of the Chinese Football Association, he really thinks so, thanks to the Chinese Football Association, Yang Fan was permanently expelled from the national team, which means that Yang Fan will not have the task of the national team, and can dedicate all his energy and enthusiasm to the club.

Especially considering that Yang Fan is Chinese, the long distance between Asia and England allows Yang Fan to avoid tossing back and forth between the national team and the club. Ferguson is aware of the sequelae of Asian players returning to China to participate in the game, and the Korean star Park Ji-sung in the Manchester United team is known for his good physique and good at fighting, Rao is such a physical maniac, and every time he returns to South Korea to participate in the national team, he is also exhausted after returning to the Manchester United team.

Therefore, Ferguson's current perception of the Chinese Football Association is quite good.

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Yang Fan originally planned to go to the United States to get together with his girlfriend Emma Roberts, but in the end, he was unable to make the trip.

Previously, he had already confirmed the endorsement contract with Armani, but he had not filmed an endorsement advertisement, and this time, taking advantage of this 'holiday', he had to make up for this advertisement.

In addition, there are also Nike commercials, which should also be filmed at this time.

Therefore, Ferguson quickly noticed that although Yang Fan did not have a national team game task, his disciple did not seem to be much easier than those players who had a national team game task.

Ferguson was very disgusted that his players had too much commercial activity, but this stubborn old man also had to face an embarrassing problem, sometimes he faced the commercial activities of his disciples, although he did not like it, but he could not openly oppose it, nor could he stop it.

This is because Manchester United is a very successful club in its own right.

I have to mention Nike here, Yang Fan filmed an endorsement advertisement for Nike, and the Manchester United manager really has no reason to object. Because of Yang Fan's signing with Nike, this is what Manchester United strongly supports.

You know, Nike is Manchester United's main source of income, and its jersey sponsorship contract is as high as 25.4 million pounds. This is the most in the Premier League, and it is also behind Real Madrid and Barcelona on a global scale. Manchester United's £20 million sponsorship contract on the chest of the jersey is also the highest in the Premier League and third in the world, behind only Bayern Munich and Barcelona. But compared to them, Manchester United also has a large number of quality secondary sponsors. World-renowned companies such as Betfair, Thomas Cook, Epson and Audi generate huge revenues for Manchester United every year.

In the 2008 Deloitte Club Wealth List, Manchester United ranked third behind Real Madrid and Barcelona, but the Reds are undoubtedly more evenly balanced: media, matchday and commercial development account for 36 per cent, 33 per cent and 31 per cent respectively. This leaves United with neither the over-emphasis on tickets as continental teams, nor the extreme reliance on broadcasting as traditional Premier League teams.

More than that, Manchester United still has a huge commercial space. It can also find more high-quality secondary sponsors, and it can also ask for an increase in the percentage of dividends for the store. Now, the Manchester United store is entirely run by Nike, and profits are split equally between the two parties. It could even raise ticket prices a bit – although Manchester United are seen as overpriced, Old Trafford is actually far behind its rivals such as Arsenal's Emirates Stadium.

People marvel at Manchester United's huge commercial success, and this is because Manchester United have a market-oriented operation team. This team changed the tradition of English football. Previously, it was believed that club managers should and should only be gentlemen, because they did not need to be overly interested in fame and fortune, which helped to carry the public good mission of football.

In the 90s, when Alex Ferguson's Manchester United dynasty was just beginning, the Reds appointed former car dealer Robin Lunders to take charge of the club's finances and former Tottenham commercial manager Edward Freeman as 'marketing director'. After winning the Treble in 1999, United appointed Kenyon, the former president of En Boon, as the club's chief executive. During his time at Embo, Kenyon successfully transformed Ambience from a British homegrown sports brand with an annual turnover of £60 million to a world-class sports brand with an annual turnover of £600 million.

Freeman pioneered the transformation of the superstore at the main entrance of Old Trafford into a famous Manchester United boutique. A £50 jersey and a £10 teacup are in vogue despite being expensive. Kenyon inherited Freeman's business philosophy, which not only gave Manchester United a first-class sponsorship team, but also expanded the company's commercial reach to the world.

In the 1996/1997 season, Manchester United made £53 million in annual revenue and £11 million in profit, both of which were the world's richest football clubs, and Manchester United became the richest football club in the world for the first time. At the end of that season, David Beckham, who hails from the London suburbs, wore the legendary No.7 shirt for the first time, and the leading actor of football's number one idol drama made his official debut at Old Trafford.

It can be said that the biggest reason for the breakdown of the relationship between Ferguson and Beckham is that under the influence of Beckham's wife Victoria, Beckham is too involved in business activities, which will affect Beckham's concentration on the game. However, even Ferguson has to admit that Beckham's emergence as a world-famous footballer is the result of Manchester United's hard work to develop and promote. Manchester United need such a superstar to boost their image and impact.

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When it comes to the commercialisation of Manchester United, Beckham is an iconic figure that cannot be bypassed. For many years, every team was looking for their own Beckham, but after the cycle of reincarnation, people realized that there was still only one Beckham in the world.

'The boys kick their feet with exaggerated arm swings and leg flails without caring if their teammates can catch the ball', this is the plot of "Kick Like Beckham", such a vulgar inspirational film with constant goofs and shots, but when it can be screened around the world, everyone has to admit that Beckham has become a cultural symbol and he has brought football into a new era of popularity.

The British newspaper The Sun has done a survey about stars who have played for Manchester United and other teams in the past 10 years. The survey found that 95 per cent of fans instinctively associate these stars with Manchester United when they are mentioned, even if they have not been with the club for any longer than they have been at other clubs. The sales reports of Nike and Adidas are the best testament to Manchester United's popularity: Manchester United sells more shirts than any other club in the world, and now, Wayne Rooney sells the highest jerseys in the Premier League.

According to statistics, at its peak, Beckham's Manchester United No. 7 shirt had annual sales of more than 50 million pounds. In 1999, Manchester United's trip to Japan for the Toyota Cup sparked a mass carnival of thousands of fans, the roots of which were Beckham, and the realization of Manchester United's 'Far East Economic Expansion Plan'. Today, 200 million of United's 330 million fans are based in Asia.

Excellent ball skills, handsome appearance, and marriage to a hot girl were once regarded by the News of the World as the three major factors of Becky's success. But in fact, without Manchester United's nearly 10-year star-making plan, it would be difficult to have Beckham's superstar image born. Even David Beckham's acquaintance with Spice Girl Victoria was a coincidence brought about by Manchester United's commercialization of Cāo.

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Suffice it to say, United have the most effective star-making skills in the world. It is forever after fashion, avant-garde and unexpected, because they know that only in this way can they conquer young people, and only this group will be crazy about foreign things to the point of cost.

At a time when England was flooded with short hair, United gave the profligate 'Fifth Beatles' George. While England was trembling in the shadow of the Heysel tragedy, Manchester United offered the unruly 'King' Eric Cantona, and when the bad guys and tough guys were flooding professional football, Manchester United brought out the fashion-forward but gentle and kind Beckham. The magic of Manchester United's star-making is breathtaking, and here, the narcissistic and handsome Cristiano Ronaldo and the stocky 'Chubby' Rooney can become national icons side by side.

Now, Manchester United has Yang Fan again, this Chinese young man has just come to Manchester United, with his unruly personality, and his fighting spirit on the field, of course, his ability to cause trouble, has attracted the attention of the whole England and even Europe, in addition, Yang Fan is from China, which is still quite mysterious in the eyes of many Westerners, which makes Yang Fan's body seem to be covered with a layer of mysterious golden light, making him particularly charming and eye-catching.

In the safe of Ferguson's desk, there is a plan, which is proposed by Manchester United's global market development department, to fully package Yang Fan, and to launch the young goalscorer around the world, they believe that Yang Fan has a quality in him, a quality called a global football icon star. Even in the eyes of some market development experts, Yang Fan's commercial development value is not below Cristiano Ronaldo.

So, although Ferguson was very disliked by the business activities of his disciples, he had to acquiesce to their participation in them.

Take the two commercials that Yang Fan is going to shoot this time, Nike is the most important sponsor of Manchester United, and Ferguson himself is even the image face of Armani......

What's more, Manchester United is planning and planning to build the young Chinese star into one of the world's top superstars...... If you like this work, you are welcome to come to Chuangshi to vote for recommendation, monthly pass, your support is my biggest motivation. ）

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