Chapter 1265: Real Luxury Cars, No Advertising!
The agency contract has been arranged through the legal department. However, the agency of a brand is not a trivial matter, and it has its own team to follow up, and Li Fanyu does not expect to finish everything on this day.
After sending the agents away, Li Fanyu explained these things and told them to be implemented as soon as possible.
At present, the production plan has been explained, the Rolls-Royce Sim factory has set up a special production line, and the domestic Zhengxin industrial base has also made a supporting supply. Now that the agency part has been solved, Li Fanyu's two heart problems can be completely dispelled.
After convening the relevant persons in charge of the current Bentley division for some mobilization, Eurofins' listing plan was finalized.
……
Zhengxin has not moved in the nearly two months since he took over Rolls-Royce, and RR's stock has fallen to freezing point in a row.
From 875 when Wick took over, it went all the way down to 783 - not bad.
Rolls-Royce shareholders and shareholders who hold shares in their hands are already mourning. In addition, it is about to enter the second fiscal quarter, and it is time to announce the company's operating conditions, and several major shareholders who have resisted Zhengxin before have already made trouble with the stock price four or five times - the pressure on the entire management is very high.
Such a lone seedling in the British automobile industry is now in prison, and even the Queen of England has personally inquired about it, calling Gerald to inquire about the current situation of Rolls-Royce.
This is true on the inside, let alone on the outside.
The British Guardian newspaper made a special column for this matter, evaluating in detail what Zhengxin did after taking over Rolls-Royce, and criticized Zhengxin's inaction and disorderly actions, ruined the century-old foundation of British Motors, and sold Yetian without distress.
The "Daily Telegraph" was more direct, directly reprimanding Zhengxin Group for its bad intentions on the industrial board.
But in this piece of "condemnation", Bentley Continental is quietly exerting force.
Following the world premiere ceremony of Bentley's CEO, Zhengxin Red Flag Bearers Li Kai, Bentley's CEO, announced the world premiere of the first model rolling off the European assembly line at the Paris Motor Show.
On a global scale, a round of marketing that has not entered the public eye, has begun!
……
Bordeaux, France.
It is an important city that integrates many high-end technical institutions such as European military, aviation research and manufacturing, French strategic nuclear bomb research and physics laboratory, atomic energy research center and megajoule laser program.
But in the eyes of people all over the world, there are two other things that are more well-known here.
That's ...... Grape and wine wine.
Bordeaux is located in a typical temperate maritime climate zone, warm and humid throughout the year, with the most suitable climate for grape growth. The perennial sunshine has given Bordeaux a large vineyard. Perfect light and temperature make Cabersea, Merlot, Cabernet Franc, Petit Verdot, Malbec, Sauvignon Blanc, Semillon, Mithcadelle and other grape varieties that make top red wines better than anywhere else in the world.
The castles and vineyards of Bordeaux make it one of the best places in the world to store wine in a natural way for long periods of time.
The dry reds, dry whites, semi-dry whites, pale whites and botrytized whites here are among the best in the world.
Hugo says it's a peculiar, original, maybe unique city in the whole of Europe, and if you combine Versailles and Antwerp, you get Bordeaux.
Nietzsche was more direct, in a correspondence with his close friend Franz Offerbeck, in which he bluntly stated that he "wanted to die drunk here".
And now, to the madness of wine lovers all over the world, the biennial Vinexpo wine show is being held in this ancient city.
While the show is a great event for wine lovers, the truly top-notch wines don't come to a show where there are more visitors than barrels.
A winery just outside Bordeaux, with a small area dedicated to the vast vineyards.
In the middle of this small garden, on a few simple wine shelves surrounded by vines, rows of incubators are eye-catching. Any famous wine auctioneer who comes here and sees the wines in the incubator of the wine rack will go crazy with excitement!
It can be said that a casual bottle of wine here has a value that an ordinary person can't earn in a lifetime.
In the middle of this wine cabinet, a pure white Bentley Continental glows in the sun, complementing the priceless red wines with its elegance.
……
Zurich, Switzerland, the richest city in Europe.
Due to the concentration of billionaires from all over the world, Zurich is also known as the "European Billionaire City". In Zurich, Bahnhofstrasse is again known as the "richest street".
116 Bahnhofstrasse, in a nondescript watch shop.
The outside is not a big shop, but the inside is unique. The mirror-like red oak flooring gives the entire store a natural anti-color. Under the somewhat dull light, the watches on the display case made dozens of top rich people in the room smile.
On the wrists of these people, it is difficult to see a watch such as "Rolex", "Jaeger-LeCoultre", "Cartier" or the like, and there is no doubt that if a person comes in with a "Longines", it will definitely make people look at it sideways.
Here, on every showcase, there are no Swiss premium watch brands such as Patek Philippe, Vacheron Constantin, Breguet and Frank Müller. Moreover, most of them are limited editions, or they are not available on the market at all!
Similar to that of Bordeaux Château, a Bentley Continental is on display on the red oak floor, which is not scratched to see.
……
New York, Manhattan, in a garden at the back of the Cornstone Hotel.
Dozens of Wall Street bigwigs are gathering here, and these securities industry insiders attach great importance to communication and industry information sharing, and this kind of gathering is basically once a week.
And Ols Stone, who organized this party, was a little stylish today.
He drove a brand new coupe in psychedelic black, parked directly outside the garden.
"Hey, gentlemen, come and see my new toy. ”
Facing a group of securities elites with their hands in their trouser pockets and wine glasses, Ors took off his sunglasses and greeted.
......
Pushi, Beijing, Moscow, Munich, Washington, Prague......
In the circle of the vast majority of people around the world, Bentley Continental is rapidly expanding its popularity.
And the remaining 99.999999% of people don't even know that this model from Zhonghua Zhengxin, produced with RR in England, has been put on sale!
A real luxury car.
No advertising.