EMP did not adopt the most popular 4S store model in China, but adopted the method of online sales.

The user places an order on the official website, and then the manufacturer directly ships the order to the user's city or nearby city.

In this way, it is still to save a lot of store construction costs, in addition, Bai Ningyuan does not want to waste a lot of time and things in the negotiation with dealers.

Bai Ningyuan knows very well that the Chinese automobile market will soon usher in a cold winter, and domestic auto sales will enter the era of "price inversion", which will trigger a large-scale closure of 4S stores.

Sell a loss for one, this is the serious problem that those 4S stores in China are about to face, the more they sell, the more they lose, they don't sell only waiting for death, and if they sell, they just die relatively slowly.

The entire 4S store industry will fall into such a dead loop.

In addition, if this model is adopted, although a part of the funds from the dealer can be collected, but in the same way, the dealer will try all kinds of ways to defraud the manufacturer's subsidies, and over time, it will become a mess, not to mention, but also easy to breed corruption.

In the past two years, the anti-corruption in the automotive industry can be said to be a key work area.

The most important point is that Bai Ningyuan still has a clear understanding of the development status of the domestic new energy vehicle market, new energy vehicles are also a new thing, even if there are already many users who have been the first to experience, but there are still the vast majority of users, still in a state of wait-and-see and resistance, that is to say, in the future for a period of time, the sales of new energy vehicles will not appear too large-scale surge, but a gradual increase in the situation.

Without the support of huge sales, EMP cannot afford to maintain so many 4S stores.

Instead, explore new sales models.

EMP is originally different from ordinary fuel vehicles, so it is not difficult to understand the development of a new sales model, and even to some extent, a novel sales model is more in line with EMP, a tall new car product.

Previously, due to the reason of selling emp-c, in China, EMP also had many quasi-4S stores, but due to the difference in brand positioning, after some discussion, the two brands of EMP and emp-c maintained independent development, but there will be an intersection.

First, the products based on EMP and emp-c have the same technology and are based on the same platform for research and development, so in the future, these EMP-c dealers will take on EMP's after-sales and maintenance services.

Second, in major cities across the country, EMP will directly invest in the construction of experience stores, which are equipped with Lynx test drive experience cars, and users can go to the store to make an appointment for a test drive experience to experience the many features of Lynx.

If you are completely satisfied with the performance of this car, you can place an order on the official website, and the official website also provides a variety of mortgage procedures, after the payment is successful, the scheduled product will be delivered by the manufacturer to the city or the EMP-C sales store in the region, and the car buyer can pick up the car at the store with the payment voucher and valid documents.

Although such a link is very simple to describe, each of them has been carefully discussed by various departments of EMP, and finally such a set of processes has been formulated, which can almost be said to minimize the time it takes for users to buy a car.

However, this is a new sales model after all, and this car is no better than electronic objects such as mobile phones, which is definitely a major expenditure for a family, so in this kind of thing, whether people can accept this "online shopping" model, even Bai Ningyuan's heart has no bottom.

However, Bai Ningyuan has never lacked the spirit of trying and exploring, because he feels that in today's increasingly mature e-commerce, people's acceptance of new things will become higher and higher, and it is not an unthinkable thing for large objects such as cars and real estate to be traded through the Internet.

And even if it fails in the end, for EMP, it is only a hindrance to the development of the Chinese market, and the mainstream market and business will not be affected, and they still have the opportunity to re-prepare.

For this innovative model of EMP, the media and users are also a little confused.

Because the 4S store car purchase model has been developed in China for more than ten years, everyone has taken it for granted, and now there is such a company to jump out of this model, either genius innovation, or deviant.

For a while, it was not easy for everyone to comment on this.

There are only other traditional car companies, originally EMP entered the Chinese market, when launching products below 200,000, they seemed to be stepped on the tail, and now EMP has launched this new sales model, they seem to have found a direction of attack, and began to make all kinds of complaints about EMP's sales method, and even all kinds of schadenfreude in words.

"It's just a brand-new car company, and the development of the Chinese market is delusional to overturn the 4S store sales model formed over the years, and it can only be said that EMP really has a kind of self-confidence in its own appeal. ”

"After the verification of the Chinese market, the 4S store model is the most suitable for the Chinese automobile market is also the most correct choice, although we have to admit that Lo International in the Tesco Mall and Letong's online mall is very good, Lophone mobile phone is also one of the best smartphones in the world, but the car is not a mobile phone, want to use the idea of a mobile phone to do car sales, destined to only hit a wall. ”

"I'm just going to ask you one thing, why do you want to spend your savings for years to buy an invisible car online?"

"Reducing intermediate links, of course, can reduce a lot of chaos in the industry, EMP's spirit of exploration and innovation is still worth encouraging, but innovation is not arbitrary, 4S stores have been operating in China for many years, and the recent heat also shows that this is the right model. ”

"Without the support of 4S stores, how to manage such a large market? How to accurately serve every user? EMP's move is just self-inflicted humiliation, which is really an overestimation of the recognition of the Chinese people for them. ”

And in this piece of mixed controversy, soon to April 2, the half-month booking work, from today officially kicked off, at the same time, all the experience store test drive experience cars are also in place, today, officially opened the user's test drive experience journey.

The eyes of domestic car companies and the industry are almost all focused on EMP, and EMP at this time seems to have become a symbolic node......

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