Li Fanyu has seen a lot of precedents for brand dual positioning.

Many brands will use similar solutions in order to pursue a broader market, or to extend the positioning of the brand. In the apparel industry, there are many cases of this dual positioning.

However, this practice means that the marketing cost and production and R&D costs are extremely high, so it is very rare in the automotive industry.

Now how to activate the red flag, Li Fanyu has no clue. However, after listening to Li Kai's plan, he felt that it was a good breakthrough.

After paying attention, Li Fanyu immediately called Wang Meimei and Xu Sen to his office.

Zhengxin's current personnel transfers are all handled by Wang Meimei. However, the transfer of senior leaders like Xu Sen generally requires Li Fanyu or An Ning to review before they can be made. However, in order to have a procedure for the coordination of all aspects of the group, the matter must go through the personnel department.

Hearing that he was going to transfer himself to the printing market, Xu Sen was simply dumbfounded.

You must know that although the marketing department of Zhengxin Group is the core department, from the vice president of a department to the person in charge of the international region, this promotion is not a little bit of a star, it is directly over several levels!

"Dong Li, do you really want me to go to Yinzhu?" Xu Sen thought he had heard it wrong, and asked again in disbelief.

Li Fanyu sat behind the desk, looked at him and said, "What, don't you want to go?"

"Yes, willing!" Xu Sen hurriedly waved his hand and expressed his attitude, "Dong Li, our marketing department has also done a long time to follow up before the Yinzhu market, and I will definitely try to do a good job!"

In fact, the printing market is now on the right track, whether it is personnel, sales channels, production or the popularity of the Zhengxin brand in its country, it has been opened. After establishing Zhengxin's market position with several low-end models last year with production capacity and marketing methods, Zhengxin has now occupied about 40% of the total number of new cars in Yinzhu, becoming the first brand of Yinzhu automobiles.

During his more than a year in India, Li Kai strengthened cooperation with the official government of Yinzhu. Two vocational and technical training schools have been established in Yinzhu, as well as an automobile base that gathers local parts supply enterprises in Yinzhu. Although the investment in these two projects is not small, it directly makes Zhengxin and anti-customer mainly and becomes the officially licensed car brand of Yinzhu, thus further consolidating its market position.

At present, the only thing that Li Fanyu can't rest assured in the Yinzhu market is the Zhengxin battery production base that is being established in cooperation with Beiqi Guangqi.

This thing has low technical requirements for workers, and it is a more polluting part of production, so special attention needs to be paid to management and operation.

Although Li Kai's temperament is jumpy, Li Fanyu is relieved to do things. Now that Xu Sen, who has more than enough ability but insufficient flexibility, he will inevitably have to give a few more advice.

"Li Dong rest assured, after going to Yinzhu, I will not change the development plan set by Li Kai for the time being. During this period, I will also contact Kai Ge Duojia to straighten out the business of printing as soon as possible. ”

If you want to talk about Xu Sen, the impression given to Li Fanyu is that he is stable.

For the same publicity project, if Li Kai is asked to do it, then this guy may use a very unique way to minimize publicity expenses and achieve the desired effect, such as the case of the A8L foreign affairs courtesy car.

But if Xu Sen is asked to do it, then this guy would rather spend more money and strictly implement it according to the normal propaganda steps, and fight steadily.

Therefore, at this stage, the printing market that does not need to be further developed is handed over to Xu Sen, and Li Fanyu is essentially relieved.

With him replacing Li Kai, maybe there will be no big breakthrough in the Indian market, but there is definitely no need to worry about anything going wrong.

Li Fanyu nodded, and told Xu Sen and Wang Meimei to arrange the handover as soon as possible, and then let the two leave.

When the two walked out of the office, Li Fanyu raised his hand and looked at his watch, only to find that it was already more than four o'clock in the afternoon. Originally, I was only going to talk briefly, but I didn't want to talk for more than an hour.

Now time is like a monkey with gunpowder twist and unlimited power for Li Fanyu. Whistling forward, and always jumping off without a fixed track.

Before I knew it, I felt like my time was running out.

I watched Jack say that what he regretted the most was to create Ali and mess up his life, and Li Fanyu also thought that this product was pretending.

But looking back at what he had done in the past four years, he realized that all but a few memories of his family were all work.

From this point of view, Lao Ma occasionally tells the truth, but he is just pretended.

Shaking his head helplessly, Li Fanyu got up gently, took his coat off the hanger and put it on, and said hello to An Ning with an inner line After something happened at night, he left the company first.

In the hotel, two beautiful women, one big and one small, are still waiting for themselves to have dinner together......

……

Heavenly city.

Li Fanyu is not only a regular customer here, strictly speaking, he is also the boss here.

There are too many things at home and abroad, and the demand for ushering in delivery is too great. Therefore, Zhengxin Investment directly bought the shares of Heavenly City, and used it as an office of the group while retaining the original business model.

This kind of investment is all operated by Anning, and Li Fanyu is not interested.

Before entering the hotel gate, the sharp-eyed welcome had already trotted over.

"Good afternoon, Chairman Li!"

"Well, good afternoon, thank you!" Li Fanyu nodded to Yingbin and handed the car to Yingbin.

Zhou Qingyu and Qiao Ai were actually waiting in the café on the first floor of the hotel for a long time, and when they saw Li Fanyu walking in from the door, Byte greeted them.

"Fan! chou said that the bridge in Tiancheng is very beautiful, can we go there at night?" Before Li Fanyu could say hello, Qiao Ai directly hugged his thigh and begged.

Li Fanyu patted her little head, then scratched her nose, and said with a smile: "Yes, the reason why that bridge is beautiful is because of the use of my lamp." It's just that we have to have dinner before we go."

Zhou Qingyu looked at Qiao Ai and nodded obediently, and was surprised, "It's really strange, Xiao Ai is not so obedient to her mother." One thing descends to one thing."

Li Fanyu raised his chin proudly, "Of course, don't underestimate my lethality to women! I'm up to eighty, down to eighteen!"

Looking at the appearance of this stinky fart, Zhou pursed his lips softly, "Look at your beauty." By the way, Director Ma called just now. ”

"Oh?" Li Fanyu took Qiao Ai's hand and led the two of them to the restaurant upstairs, "What has Director Ma been busy with lately?"

"He didn't tell you?" Zhou whispered, tilting his head. 、

Li Fan sighed, "What did you say?"

"Director Ma is going to prepare a new film!"