After settling Zhou Qingyu and Qiao Ai and promising to have dinner together in the evening, Li Fanyu returned to the group headquarters. When the matter of the red flag was decided, a sense of urgency rose in his heart for no reason.

Zhengxin's work efficiency is very high, in the morning Li Fanyu set the general direction, and the operation department has already begun to formulate the structure of the Hongqi brand.

When Li Fanyu arrived at the operation department, he happened to catch up with Wang Meimei and Liu Miao discussing the general manager of the red flag part.

Zhengxin has not long been upgraded to personnel, and now there is a shortage of talents in leadership positions, and Li Fanyu likes to use acquaintances, so who will be the leader in the red flag part has become a big problem.

According to Wang Meimei's meaning, it was to let a vice president of the original Zhengxin marketing department go. Seeing that Li Fanyu was coming, Wang Meimei told Li Fanyu what she thought.

Li Fanyu looked at the information in his hand and shook his head gently.

"Xu Sen, I know, the original planning department. The ability is okay, but this person is relatively conservative and too conservative in many things, especially in the marketing style. If we want to make the red flag up, what we need is a demand that can not only break the impression that the red flag gave to consumers before, but also retain the heritage of the red flag, Xu Sen is afraid that he will not be able to do it. ”

was overturned by the boss in public, Wang Meimei's face was a little unbearable, and she blushed in an instant.

Seeing her like this, Li Fanyu patted his forehead lightly, "Meimei, I'm not saying that there is a problem with the candidate you recommend, nor is it that Xu Sen's personal ability is not good. I mean, despise him for not being fit for the position. ”

After Li Fanyu finished speaking, Wang Meimei recovered, she smiled and nodded apologetically, "Dong Li, it's true that I didn't consider Zhou Xiang." Then Dong Li, do you have any favorite candidates?"

Li Fanyu scratched his head, "Candidate, in fact, if you want me to say, there is one, but this guy's current position is too important, let him come back, he may have to make trouble with me,"

"Who are you talking about, Dong Li?" Wang Meimei wondered.

Li Fan was stunned for a moment and didn't speak.

……

"Dong Li, don't control, don't control! Now is the time when you need me. Of course I'm obligated to go back and help you! This hellish place, I can't even soak a girl, I'm going crazy! The whole world smells of curry, and my is all yellow! It's still hot, and I have eczema on my balls! Ahhhh!!h

Yin Zhu, Zhengxin Automobile Branch, Li Kai, who received Li Fanyu's call, was already crying bitterly and began to go crazy.

"You're gone, what should I do with such a big printing market?" Li Fanyu on the other side of the phone pouted, "I just want to ask you what you have about the operation of the Red Flag Ticket Auction." You're good enough to kick your nose in the face, aren't you?"

Now that the printing market has become formalized, marketing and management only need to be done step by step. Now that I'm here, there's nothing more meaningful to do. Isn't that guy Xu Sen good at keeping his business!"

Seeing that Li Fanyu disagreed, Li Kai cried when he spoke.

Before the printing market needed to be developed, Li Kai here although the conditions were difficult, but he devoted himself to work, but he didn't feel anything. Now the entire Yinzhu branch has been on the right track, and every minute and every second here is torment for Li Kai, who is full of thoughts and likes to pursue freshness and excitement.

In fact, this kid has reported to Wang Meimei and An Ning several times, asking to return to China to take up his original position as Land Rover's CEO.

“……”

Li Fanyu was helpless, "You really don't want to stay in Yinzhu so much?"

"Chairman Li, I need a platform to turn everything in my mind into reality, the printing market is very good, to be honest, mastering such a large international business of the group shows your importance and trust in me. But here, I feel like my passion is running out. ”

Li Kai solemnly rose.

Li Fan sighed faintly, "That's okay." Tell me what you think about the operation of Hongqi brand. ”

As soon as Li Kai on the other side of the phone heard this, he instantly became interested, "Dong Li, what you think is right." If Hongqi wants to do it, it must inject soul and vitality into the brand while maintaining tradition. In fact, I talked to Wang Rui about the E-class models when I chatted with them before, and considering the current market situation of E-class cars, it is necessary to give Hongqi a precise positioning. This is first and foremost, and it is also a must. ”

"Tell me in detail!" Li Fanyu heard Li Kai directly say the point, and his interest rose.

"The current E-class car market, whether it is Rolls-Royce or Maybach, is moving towards elegance and solemnity. That's right, because the main consumer of this class of models is the rich and super-rich above the age of 50. But we also can't ignore another consumer group that is on the rise!"

"Which consumer group?" asked Li Fanyu.

Now, with the reform of various entrepreneurial mechanisms and the explosive growth of the Internet industry, more and more wealthy areas are getting younger. For example, Zuckerberg, who has to die, already has such a status in his thirties. Foreign ones are far away from us, let's not talk about it. Speaking of domestic, Cheng Wen is your good friend, who is thirty-one years old this year. This part of the population would rather choose a sports car than buy a Maybach and a Rolls-Royce. Why? Because it's too old-fashioned, it conflicts with their consciousness and style! Think about it, what kind of car is Mr. Cheng driving?"

Li Fanyu patted his thigh.

I have to say that Li Kai is definitely a genius in marketing!

Cheng Wenze has a lot of cars, but in previous contacts, Li Fanyu has seen most of the cars driven by this car or luxury SUV models, and the most formal car is only the 2015 version of the Mercedes-Benz R-class.

Li Fanyu once asked that guy why he didn't build a business limousine, and the answer of that guy was actually ...... Look old!

"Chairman Li, so this is an opportunity! We believe that the advantage of making an E-class car is that it has the most high-tech power technology in the world. Our disadvantage is that we don't have that deep brand history. So, why not change the angle and position the red flag more youthfully?"

"What about the style of the old red flag?" Li Fanyu already agreed with Li Kai's point of view in his heart, but he didn't want to lose the heritage of the red flag in the past.

"It's easy to do!" Li Kai smiled, "One brand, two positions!"

"Huh?"

"Hongqi Youth, and Hongqi Elegance! Distinguish it by style and logo! The Youth Edition is biased towards performance, power and luxury. Elegant to highlight the heritage and history of the red flag itself!"

Having said this, Li Fanyu had a plan in his heart.

"I'll talk to Xu Sen tomorrow, you clean up for me now and prepare for the delivery!"