Zhengxin Group. Pen % fun % Pavilion www.biquge.info

The people in the communications team of the PR department have gone crazy!

It's just been a short time since the beginning of the year, and everyone in the group is busy with a spinning top.

Just one day after the Range Rover rolled off the assembly line, it caused a huge response in the market, and the sales were successful. But the above-standard quality of this Range Rover, and the outrageously low price compared to other models in the same class, shook the industry even more!

After a short silence like a shock, Zhengxin Group and Land Rover Branch immediately became the hot spot of the media in the industry.

The public relations department of Zhengxin, which is responsible for external communication, has not stopped talking on the phone since the morning.

The media has also gone crazy, and Zhengxin will enlarge the move at the end of the year, and this year will not stop!

Range Rover, according to performance and configuration, should be priced between 100 and 2 million, but they only sell it at half price! This is the rhythm of sweeping the market in the same class!?

With all kinds of questions, major media have anxiously made appointments for interviews.

Up to a few days chairman Li Fanyu, group CEO An Ning, down to the general manager of Land Rover branch Li Kai, product manager She Qing, and R&D center chief engineer Xu Fufang......

As long as they are involved in the development and marketing of the Range Rover model, Zhengxin's senior management is the object of their invitation.

There is only one purpose - they want to find out why the Range Rover is so cheap, and what is the intention behind this!

Zhengxin Public Relations Department, Communication Group.

"Hey! I told you, I have asked the chairman's office, we Dong Li have no time! We have no time! Mr. Li of the branch and XCMG of the R&D center have full schedules! I know I know, but I can't help it! In this way, I will write down your contact information first, and see if I can let the ministry coordinate it, hold a press conference, and accept your interviews in a unified manner, okay? Okay, okay, that's it!"

Almost all employees are rejecting the media in this way.

Li Fanyu and An Ning were negotiating with Guangqi on the issue of Tengshi's sales network at this time.

Tengshi's first product, named Kaishan-6V4T500P, has entered the testing process. At such a pace, the issue of listing and selling will be settled.

A tractor is not the same as a car.

This kind of agricultural machinery can't open a shop next to the street like a car, and whoever is interested will buy it. Cars are mass consumer goods, and tractors are production tools. Therefore, the street is full of car 4S shops, but you can't see tractor shops, that's the reason.

Agricultural machinery products need to be demarcated in the applicable area, and then targeted sales representatives are sent to various farms, forest farms and other production units to promote, or contact the large agricultural machinery sales centers in various regions to reach agent sales cooperation with them.

But in fact, if it is for this matter, Tengshi Company can decide it itself. The reason why Li Fanyu called the people of Guangqi to Tiancheng was because he wanted them to perform their most important duties.

-- Government orders.

At present, the state is carrying out a pilot project of medium-sized family farms, and the large farms in Mongolia and the three eastern provinces have now reached a certain scale, and these areas are the main target areas for heavy tractors. Tengshi's first product is a heavy-duty tractor, which is going to this market!

The needs of private farms must be faced, but Li Fanyu also wants to fight for government orders. Youdao is looking at the bowl and thinking about the pot, which is probably a portrayal of his heart at this time.

While the issue was being discussed, a crack cracked in the door of the conference room. An Ning's secretary stretched out his little head to look around, and then beckoned slightly to An Ning, who was sitting at the head of the long table.

"Excuse me. An Ning waved his hand and apologized to one of the Guangqi representatives who was speaking, and beckoned the secretary over.

"Mr. An, now that there is a lot of uproar about the Range Rover outside, the public relations department wants to ask if it is necessary to hold a press conference and focus on the response. ”

Although the secretary's voice was very soft, Li Fanyu still heard it. He had expected such a reaction within the industry.

"Go and call the PR department to arrange it, I'll have time after 10 o'clock tomorrow morning. ”

"Okay Li Dong, then I'll go down first. ”

Li Fanyu waved his hand, and then returned to his state.

Glancing at Gao Wen, who is now the general manager of Guangqi next to him, he crossed his fingers together and said with some disapproval: "Mr. Gao has always said that it is difficult to take government orders, can you tell me what the difficulty is?"

At the beginning, I discussed with Kang Dong, and the brand Tengshi pulled you into the group, but I wanted to use your official channels to pave the way for the brand to quickly gain a firm foothold. If you don't think about this, why do you want Zhengxin to cooperate with Guangqi.

Do you think we're short of money, or are we short of people?"

As soon as these words came out, a trace of unnaturalness instantly rose on Gao Wen's face, "Ahem, Li Dong...... You can't say that."

"Then what should I say? What I had already decided with Kang Dong a few years ago, why can't I carry it out now?" Li Fanyu immediately pulled down the skin and tapped the table with his fingers fiercely.

"Well, it's like this Li Dong. After cooperating with Zhengxin to set Tengshi's first product as agricultural machinery, Yituo put a lot of pressure on us Guangqi."

"We didn't dig the root of the wall they dragged behind. Kaishan is a 500-horsepower heavy-duty tractor, nearly twice as much horsepower as the largest model they can produce now, and they apply the pressure of a yarn?"

"I can't understand it that way. Li Dong, you also know that Yituo has been the leader of the agricultural machinery market since the founding of the People's Republic of China. Although our Tengshi Kaishan heavy-duty tractor is higher than the current top products of Yituo in the subdivision category, the bad is also bad here.

What is the background of Yituo?

It was the site personally chosen by the chairman, and Premier Zhou personally appointed the director of the factory! Since the founding of the People's Republic of China for so many years, it has been pumping blood for the construction of the country with its products. This is an enterprise under the historical choice, and it has always been the leader in the industry in the area of agricultural machinery and engineering equipment.

Kaishan wants to win government orders, which is related to the status of Yituo.

Even if our products are blank in the product line and have no direct competition with them, it is intolerable for them to win government procurement orders.

If you think about it, now Tengshi has designed and developed a heavy-duty tractor that they have not been able to make. And to win government orders with this product, will they agree?

Li Dong, I won't tell you. The pressure on our Kang Dong for a period of time is very great!"

Ha!

He's stressed?

Lao Tzu is also under a lot of pressure to see you like this!

Li Fanyu patted the table gently, "To tell you the truth, we also have pressure." But there is no way, things that want to be performant, want results, and don't want to pay the price do not exist in this world.

I can see that Kang always thinks that he has no face to see me before he sent you over to make trouble. I don't have much time, so I won't talk to you. Go back and tell you Kang Dong, let him take care of this matter himself.

If he's really embarrassed, we can really buy you 40 percent of the shares.

He doesn't dare to make hard steel, so I'll do it himself!"