Regarding the pricing of Xiangyu Niu, Su Yi and Liu Yueying had already decided. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The slaughter price of Xiangyu cattle is 100 yuan per kilogram, and no part will be sold separately, and only the whole head is accepted.

The average slaughter weight of a Xiangyu cow is 1,800 kilograms, which means that the slaughter price of a Xiangyu cow is 180,000 yuan.

Of course, this is only an approximate price, and the actual price will go up or down depending on the weight, but the difference will not be too big.

This is only the bid price, and when it reaches the market, the retail price will be higher than the bid price.

However, in the market, Xiangyu cattle will be divided into different parts for sale, different parts, the price is naturally different, such as offal and beef, the price is impossible to be consistent, but the price of these parts is added up, and then divided by the total weight is the market retail price of Xiangyu cattle.

When Su's Agricultural Company cooperated with the sales channel, it had set the market retail price, which was 120 yuan a kilogram, which means that the total price of a 1,800-kilogram Xiangyu cow was about 216,000 yuan.

According to the agreement, the retail price in the market cannot be too different from this price, and the price reduction can be accepted, but the price increase must not be too high.

After all, Su Yi wants to control the price of Xiangyu cattle and can't let it be so high that it is not in line with his original intention, which is why he wants Su's Agricultural Company to let the sales channel sign a contract, that is, he doesn't want Xiangyu cattle to be fried to a sky-high price, which is not conducive to promotion.

According to 120 yuan a kilogram and a total price of 216,000 yuan, the profit of retail in the market is not too high, and the profit margin is only 20%.

This seems to be a good profit margin, but this is only a gross profit, not counting other costs, such as slaughter, transportation and sales costs, if all are included, the real profit may only be about 10%, or even lower.

Therefore, these sales channels selling Xiangyu cattle are actually not very profitable, and they cannot make a lot of money from this.

In this case, the sales channel can still accept this agreement and is willing to sell Xiangyu cattle as an agent, in fact, there is a reason, not that they are kind, but that they are attracted by Xiangyu cattle.

Because before Su's Agricultural Company cooperated with these sales channels, they all asked their responsible persons to taste Xiangyu cattle, let them know the uniqueness of Xiangyu cattle, and then began to negotiate the cooperation between the two sides.

When the person in charge of these sales channels tasted Xiangyu beef, they were immediately conquered by the deliciousness of Xiangyu beef, and there was a feeling of wanting to stop.

In this way, these people in charge naturally understand the value of Xiangyu cattle, and also know that once this Xiangyu cattle enters the market, it must be promising, and it can completely occupy the beef cattle market, and has an unparalleled advantage over other breeds of beef cattle.

What's more, Su's Agricultural Company is not a small company, but a large enterprise, which is an advantage in negotiation.

In this way, these people in charge know what Xiangyu Niu represents, if they grasp the right to sell Xiangyu Cattle, it is equivalent to mastering the beef cattle market, if they do not get the right to sell Xiangyu Cattle, it means that they will lose the beef cattle market in the future.

Under such circumstances, these responsible persons can only agree to the cooperation of Su's Agricultural Company and sign various agreements to obtain the right to sell Xiangyu cattle.

Even according to the regulations of Su's Agricultural Company, the profit margin of Xiangyu Niu is not high, after deducting various costs, a Xiangyu cow will not make much money, but this is only the profit of a single Xiangyu cow, as long as the sales volume is high, even if the profit margin is low, the profit will be very considerable.

And these people all believe that after Xiangyu Niu is launched on the market, the sales volume will be very considerable, which means that the profit will not be less.

In this way, even if Su's Agricultural Company has set a lot of regulations for its partners, it still has a lot of sales channels that want to cooperate with Su's Agricultural Company.

Therefore, in the negotiations, Su's Agricultural Company occupied an absolute advantage and grasped the initiative, so that it could follow the original plan and let these sales channels act in accordance with these plans, so as to ensure that the market price of Xiangyu cattle could be controlled and there would be no high prices.

According to Su's Agriculture's pricing strategy, Xiangyuniu's profit margin in the retail market is not high, but it does not mean that Su's Agriculture's profit margin is not high.

Due to the characteristics of Xiangyu cattle, the cost of feeding is lower than that of other breeds of beef cattle, even if it is the most common breed of beef cattle, the cost of feeding is higher than that of Xiangyu cattle, and it is much higher.

If in the same feeding environment, with the same personnel, the same feed, Xiangyu cattle can grow faster than other beef cattle, the weight will increase rapidly, and finally reach 1800 kg slaughter, faster than other beef cattle slaughtered on hundreds of kilograms.

After eating the same amount of feed, Xiangyu cattle increase their meat far more than ordinary beef cattle.

Because the feed to meat ratio of Xiangyu cattle is far lower than that of ordinary beef cattle, they eat less feed, but increase more meat, which is one of the biggest characteristics of Xiangyu cattle, and the growth rate is amazing, which is also one of the characteristics.

In the face of these advantages, the feeding cost of Xiangyu cattle is naturally far lower than that of other breeds of beef cattle, simply compared with the feed meat ratio, there is no kind of beef cattle feed meat ratio can be lower than Xiangyu cattle, and than the cost of feeding, Xiangyu cattle also have an absolute advantage.

Therefore, in the face of the slaughter price of 100 yuan per kilogram, the profit of raising Xiangyu cattle with low cost is very considerable

Some ordinary breeds of beef cattle with low prices, only twenty or thirty yuan a kilogram of slaughter price, are profitable, not to mention the lower cost of feeding, higher slaughter price of Xiangyu cattle, the profit is naturally higher, how can it be low profit?

Therefore, the profit of Xiangyu cattle in the market retail is not high, which does not mean that the profit of Su's Agricultural Company is not high.

If it is calculated according to the calculation of 1,800 kilograms of a slaughtered Xiangyu cow, from birth to slaughter, all the costs add up to 36,000 yuan.

Among them, Xiangyu cattle need to consume 1,500 kilograms of Xiangmu feed for each kilogram of beef, and 1,800 kilograms of Xiangyu cattle need to consume 2,700 kilograms of Xiangmu feed, which is indeed much lower than other beef cattle, and no beef cattle can reach this level of feed-to-meat ratio.

Su's Agricultural Company needs 15 yuan to purchase one kilogram of Xiangmu feed, which is the money paid to Su's Fertilizer Company.

Therefore, one kilogram of Xiangyu cattle, the consumption of Xiangmu feed alone, reached 15 yuan, while other costs only accounted for a small head, in terms of feed expenditure, accounted for most of the cost expenditure.

The total cost, including the cost of feed, requires an average feeding cost of 20 yuan for each additional kilogram of Xiangyu cattle.