Chapter 130: Theme
In January 1987 in the eighties, the media reported the latest figures on the rise and fall of the dollar and the yen.
Since the Plaza Accord at the end of 1985, the dollar has been falling sharply in an unthinkable way, while the yen has been rising.
Starting from 20 percent, it fell again by 10 percent, which shows that the exchange rate between the dollar and the yen has risen and fallen.
Chris had read the contents of the newspaper Lester had read before, and knew that Lester intended to break "Yu-Gi-Oh" into the RB comic market: "With the help of Sato, the senior director of TAKARA (Toy Producer) Company, we successfully entered the RB market, and it will be launched on February 1st." ”
If you want to enter the RB market, just like outsiders want to enter Hollywood or China, you need to have a local to help you enter.
Sato, the senior director of TAKARA (Toy Producer), was able to promise to help Lester bring "Yu-Gi-Oh" to the RB market, and the two companies have been cooperating, and the toys were produced by them and paid a certain fee to successfully publish them on RB.
The reason why Lester chose "Yu-Gi-Oh" to be released on RB was because of his rising yen and the potential of the comics.
The world's top ten most money-attracting comics, "Yu-Gi-Oh" can be ranked first, although it can't be compared with Disney's Mickey Mouse, which ranks first, and "Transformers", which ranks second, it is also the top ten comics on the gold-attracting list.
Hearing Chris's good news, Lester didn't bother to ask about "Yu-Gi-Oh", and asked Frank Marshall about the TV station.
The first season of "Baywatch" is about to finish airing, and Rob Holcombo's second season of "ER" takes his place and airs in prime time on Thursday. ”
The TV station relied on commercial advertising fees and DVD sales to earn $240 million a year, and after deducting $130 million in operating expenses, it had $110 million.
110 million seems like a lot, but in fact, it can only be regarded as a normal low income on American radio and television stations and Fox TV.
Frank Marshall is also buying TV series for the TV station, looking for a TV series that can bring profit to the TV station.
At this time, Rosedale pushed the door in from the outside and put a report in front of Lester: "This is the financial income and expenditure report, you see." ”
Lester picked up the report and looked at it, and was a little surprised to see the income on it.
The total assets reached 3 billion in income, and 500 million was earned, according to the follow-up income written by Rosedale, once "Beauty and the Beast" and "Field Platoon" were lowered, they could still get a lot of harvests.
The popularity of new characters from comics such as Asuka Comics' "Transformers" and "Teenage Mutant Ninja Turtles" brought the company's total assets to 3 billion.
According to Rosedale's statistics, fiscal revenues in 1986 were significantly lower than those in 1984 and 1985.
Lester understood what was going on after listening to it, and the income from the film could only be paid after the film was released in early '87.
After reading Rosedale's statistics, Lester thought of something, and subconsciously said: "Have you counted my own income?" ”
"Yes. Rosedale raised an eyebrow: "According to the advertising fee of the Times Building and the book share of "Twilight" and "Forrest Gump", your personal income has reached $324.5 million, of course... There is also a division of the character manuscripts of "Transformers". When Christwich and the others heard Rosedale's words, they were all surprised.
"Wow. Frank Marshall looked surprised and teased: "Lester, if you don't open a company, you can rest easy on your personal income alone." ”
"Mr. Lester derives most of his personal income from advertising at Times Tower. Rosedale added at this point.
Lester handed over the management of the Times Building to the company and has been filming, and now listening to Rosedale's words, it is obvious that the Times Building is different from the past, and he asked with some curiosity: "Can you tell me in detail?"
Rosedale subconsciously looked at Frank Marshall and the others, seeing that Lester didn't care, it seemed that he believed them very much, and was about to speak, but Dimes and the others got up very consciously: Let's chat in the lounge first, and we'll come later.
Seeing them out, Rosedale listed his personal income direction to Lestero: "The share of income from "Twilight" and "Forrest Gump" is only a small part of the income, and most of the income comes from the advertising fee of the Times Building, and the advertising fee alone earns $3.4 million or 10 million dollars. ”
The success of the advertising of the Times Building has won the favor of some product vendors, and even the film company will ask the personnel who manage the Times Building for a publicity position.
"I'm going to get busy first. Rosedale finished accounting for the finances and left the Leicester office.
Chris Vic and the others received a notice from their assistant and walked into the office again, and Lester told them about the development in 1987: "It's business as usual, and as for the new theme, it doesn't matter much to you." ”
Several people were stunned. Dimes was a little surprised: "Why." ”
Seeing that several people were looking at him suspiciously, Lester explained: "Marvel." ”
"Oh, superheroes, my favorite. ”
Hearing something about the comics, Chris howled;
Frank Marshall keenly felt the movie side: "Are you planning to change the movie?"
The theme was set, and Lester didn't answer Frank Marshall's words: "Let's talk about something else!"
Frank Marshall saw that Lester did not answer, as a producer. "Thoughtful. ”
After the group left, Lester dialed: "Fields, come to me." ”
After a while, Fields walked in and sat down in front of Lester: "Tell me, find me something." ”
"Help me buy Marvel. ”
Lester's first sentence made Fields excited, "Marvel superheroes are a good comic book company." ”
"So you agree with me buying Marvel. ”
Lester was surprised by Fields' excitement.
"Why not, this is a big superhero comic that I grew up seeing. Fields said of his idol with some dancing: "I used to imagine being a member of Marvel. ”
Lester watched Fields cry and laugh, and vividly talked about his former ideals.
"No, I have to collect information about Marvel now, so as not to be acquired. Fields suddenly thought of the Marvel rumors, and couldn't wait to say goodbye to Lester, got up and walked outside.
The reason why he chose Marvel, Lester also considered it, and took a fancy to the value of Marvel's comic movies, in order to avoid the copyright of some Marvel superhero comic movies being bought, he decided to let Fields prepare to buy Marvel in advance.
This is a comic book giant company with value, and it may not be able to compare with DC Comic in the 80s, but it will catch up with DC in later generations I don't know how many times.
Now Marvel still holds the rights to all superheroes, and the rights have not been bought by other film companies.
After the matter was done, Lester threw himself into the post-promotion of "Die Hard".