Li Fanyu was quite touched by what Huang Qi said.

Especially for the future development trend of the automobile market, Huang Qi's summary is very consistent with Li Fanyu's judgment.

In fact, since he got Xapp to create Zhengxin, there are many models that have more development prospects in various positioning, or have been verified by the market, have been copied by him.

But all along, he has never given up on the layout of the future automobile market. Whether it's electric, or the X-car premium brand, or participating in various racing events. All in order to be able to walk in the first echelon of competition, so that Zhengxin can maintain a leading position in its own technology accumulation and market trends.

Through the perspective of standing at the top of the Chinese market in the past few years and looking at the future, Li Fanyu also feels that because of the existence of Zhengxin, the development of the Chinese automobile market tends to be more rationalized and mature.

In such a market, what Zhengxin should do in the future and how to do it has become a big problem. This is also a stage that Zhengxin must go through after four years and from a seedling to maturity.

The shrinking sales of luxury models in the C and D levels mentioned by Huang Qi, as well as the booming sales of A-class cars and luxury SUVs, have also been shown by Zhengxin's sales statistics in the past six months.

Although the sales of the A6L and A8L, which have been the sales pillars and brand flagships of Zhengxin Audi, have not decreased significantly, it is important to know that these two cars underwent a mid-term facelift last year.

On the basis of the original model, the two cars have added laser headlights, a clumsy voice control system, and a newly upgraded all-aluminum body, as well as many other new technology parts.

According to the normal trend, such a big upgrade will inevitably lead to a substantial increase in sales. However, after the regeneration, the total sales of the two models increased by less than 15 percent.

And the floating cycle is also significantly lower than Audi's expectations, only a short period of more than three months.

In the absence of strong competition between the two models in the market, or the performance technology of competing brands is enough to overshadow the products of these two models, such growth and increment are abnormal.

The two models, as the C and D sales champions in the Chinese automobile market, have regressed, which also proves that the two market segments are shrinking.

Li Fanyu remembered that the marketing department had made a summary of this matter before. After examining the market and consumer car buying habits, it seems that the increasingly congested traffic environment, and the average age of Zhengxin's new users is decreasing, and the overly formal and commercial C and D class models are no longer the first choice for most users or families when buying a car.

"So, tell me what you think. Li Fanyu tapped the table with his finger and said.

"Chairman Li, our Audi part has not released a new model for more than a year. Now, the sales of the A6 and 8L, which are the pillars of the brand's sales, are showing a trend of shrinking, so our original plan was to launch at least three models to fill the target market that the current product lineup cannot cover. That is, there are three categories: A-class luxury cars, luxury SUVs, and E-class ultra-luxury cars. ”

Li Fanyu nodded, "Well, after you Audi carried out a large-scale mid-term product upgrade last year, you should indeed consider launching a new model to attract new users." This was my mistake. All along, I've been focusing too much on opening up new markets and neglecting your Audi part. ”

Seeing Li Fanyu reflecting on himself, Liu Miao from the operation department hesitated: "Then Li Dong...... This thing about the red flag?"

Li Fanyu waved his hand slightly, "Don't delay." Audi is Audi, Hongqi is Hongqi! But this positioning needs to be pulled apart from each other. With the resources we currently have in our hands, if we are making E-class models, we can only focus on one brand. If two brands do it at the same time, their energy is scattered, their reputation is scattered, and their customers are scattered, and it is inevitable that they will end up unflattering. ”

"Then what do you mean, Dong Li?" Huang Qi immediately asked, she was still secretly happy just now that Li Fanyu was going to transfer the E-class car project to Audi and temporarily abandon the Hongqi brand.

"Your Audi part of your current lineup covers B, C, D and midsize SUVs, and if you need to expand your current product line, my suggestion is to add an A-segment, a compact SUV and a mid-to-large SUV. Audi's positioning has been clear, that is, the mid-to-high-end or quasi-high-end. Such a brand positioning is not very suitable for E-class products. So this, hand it over to Hongqi. ”

Li Fanyu thought for a while and said.

This decision, in his opinion, is a good compromise.

Audi wants to expand the market, and that's a good thing. But you can't do it blindly, especially in the E-segment. It's not all brands that can stand up.

If nothing else, let's talk about Mercedes-Benz.

Although the Maybach is optimized based on Mercedes-Benz's top-of-the-line models, in order to distinguish the brand positioning, the Mercedes Group still established a new sub-brand to do Maybach with new services and technologies.

Mercedes-Benz is still like this, and when it is placed on the Audi of a level on the positioning ground, Li Fanyu does not dare to hold it up, and stuffs the E-class car directly into the Audi.

It's not that Li Fanyu doesn't have confidence in Zhengxin's existing technology and technology, but sometimes, the market is irrational.

If that's the case, he would only have two consequences, either the E-Class would pull Audi's position up and discourage some mid-range consumers in the future. Either that, it is Audi's mid-to-high-end positioning that pulls down the value of E-class cars.

However, it is obvious that such a compromise plan has made Huang Qi feel pleasantly surprised. One proposal allowed Audi to partially get three new model projects for nothing, which is a big benefit!

"Okay! Dong Li, when will the project of these three new models start? Do you need to start doing a market research right away, and then determine the direction of research and development, so that the research and development center can set up the project?"

Huang Qi was afraid that Li Fanyu would regret it, so he got up and said.

Seeing her like this, Li Fanyu shook his head slightly, "Don't worry, when did I regret what I said?" I will let Mr. Xu connect with you when I turn around." This matter is settled from now on. ”

"That's good!" After Li Fanyu's affirmation, Huang Qi was overjoyed, nodded and sat down.

"As for the ...... of your operation department" settled Huang Qi, Li Fan said to Liu Miao: "I will personally solve the Hongqi model, and your task is to formulate the operation regulations of the Hongqi brand in the near future." I'm going to wake up this brand that was dusty before!"