And so the tone was set.

After the meeting ended, Li Fanyu returned to his office. After a short while, An Ning Shi Shiran walked in.

When Li Fanyu was engaged in the research and development of submarine noise reduction before, although he had been in Tiancheng for a long time, because the level of secrecy was too high, he did not have too much contact with people other than the R&D team, so An Ning had not seen Li Fanyu for a long time.

Seeing the beauty enter the door, Li Fanyu got up and walked over, and without saying a word, he directly took An Ning in his arms, lay in An Ning's ear, and blew as if he was weird: "Do you miss me?"

"Phew!" An Ning angrily opened the hand he skillfully stretched out to his waist, "Don't be in shape." I go to work. ”

Li Fan withdrew his hand foolishly, "Anyway, others can't see it." ”

This article enjoys the feel of this kind of office cheating quite much.

An Ning pushed a certain guy with a big heart away and smiled charmingly, "Okay, I know you miss me." Let's get down to business, are you really going to rebuild your brand as a Hongqi brand?"

"Of course!"

Li Fanyu returned without hesitation.

Hongqi is a brand, not to mention its commercial value. In a sense, this is a kind of belief and sentiment that belongs to industrial people.

Zhengxin's strength was limited before, and Hongqi was completely broken by the two leaders of the old North Banner. I don't dare to think about it at all. But now that Zhengxin has this strength and capital, Li Fanyu is willing to give it a try!

It doesn't matter if you can't do it in a short period of time, even if you can't make a profit for a long time.

China Industry has gone through more than 30 years of ups and downs, and the brand of Hongqi largely represents the glory and detours of several generations of industrial people. And Li Fanyu is willing to recreate this brand in the world. Let this red flag, which has gone through wind and rain, flutter in front of people again!

An Ning knew Li Fanyu, and seeing the expression on his face at this time, he knew that this matter had become something that Zhengxin had to do.

"Well, since you want to, then just let it go. It's just that we believe that we now have the hard power to revive the brand, but if we follow your idea and start reshaping Hongqi with the E-class, we don't have this soft power. You all need to figure out what to do, how to do it, and why to do it. ”

An Ning touched Li Fanyu's face with a serious expression and said.

"Hmm. Li Fanyu gently pressed An Ning's hand and rubbed it twice on his face, "I know this in my heart." Although we believe that we have so many sub-brands and production technology, we are engaged in high-end and top-end E-class cars and these are two concepts. ”

"That's right, although we have made Chunjun the most expensive car in the world before. But that's a win with performance and technology. Sports cars have a different focus than the top-of-the-line E-Class, and if performance is the key to it, then we should do it. However, the E-class car is more about culture and marketing, and in this regard, we have not accumulated enough. You have to know in your heart. ”

An Ning leaned her head over and said softly. She enjoyed it like flirting with Li Fanyu, but in essence, it was the feeling of work.

Just as the two of them were grinding their ears and temples, Li Fanyu's mobile phone rang at an inopportune time. An Ning hurriedly got up, and after saying a few words to Li Fanyu, he turned around and walked out of the office.

Looking at An Ning's back, Li Fanyu breathed a sigh of relief.

Phone...... It was Zhou who whispered.

"Hey, whispering?"

When the office door closed, he quickly picked up the phone.

"Aha, are you in Celestial?"

……

Amagi International Airport.

Li Fanyu looked at the figure in the crowd that couldn't hide his charm even if he was wearing sunglasses, and beckoned.

But to his surprise, behind that familiar figure, there was also a little beauty who was smiling shyly at himself - it was Qiao Ai.

"Hey, why are you here too?"

Li Fanyu hurriedly walked up, took the suitcase in Zhou Qingyu's hand, rubbed Qiao Ai's little head and asked.

Since successfully directing the Super Marines, Joe has become a topic of conversation in Hollywood. As the youngest director ever, the Super Team has achieved an astonishing global box office, and at the same time, it has also made this seventeen-year-old girl a talking point in Hollywood.

After the Super Team became popular, Joe moved to the United States with her mother. Li Fanyu has been too busy for a while, and he has never contacted the little guy.

So he was very surprised that Qiao Ai appeared in Tiancheng.

After a few months, Joe has grown taller, and her original thinness and pallor have improved considerably. She is of mixed Chinese and French descent, and she has become more and more like a doll.

"Fan, I miss you. ”

Qiao Ai said with a strong French accent, kept Li Fanyu's waist, and said with a raised face.

Seeing this, Zhou Qingyu shook his head helplessly, "I went to the United States a few days ago, and I had no intention of mentioning to Director Zhou and Xiao Ai that I wanted to go back. As a result, the child was worried,"

Li Fanyu shrugged his shoulders, took the big package Qiao Ai was carrying, hung it on his shoulder easily, and asked Zhou softly, "Then why are you coming back?"

"Stay for a few days...... It is my father's sacrifice day. ”

Li Fanyu patted his forehead, made an apologetic gesture, and led the two beauties, one big and one small, into the car.

In the car.

"So, do you want to make the brand of Hongqi?"

Zhou Qingyu sat in the back seat and asked when listening to Li Fanyu talk about the recent situation, especially the Hongqi brand.

"That's right. Li Fanyu gently held the steering wheel back, "By the way, you are a high-end luxury product, do you have any thoughts on this kind of brand?"

Zhou Qingyu gently grabbed the hair in her ears, revealing her delicate pink ears, "Actually, if you want to be a top brand, it is nothing more than two means." One is the ultimate product, and the other is the ultimate marketing. ”

"Oh?" Li Fanyu looked in the rearview mirror, "What do you say?"

"The ultimate product, as the name suggests, is to make your product unbeatable. For example, Cartier diamonds, the product is extreme, and the reputation is naturally there. ”

"What about marketing?"

"There are more marketing tools, but if you look at luxury brands like Chanel and Louis Vuitton, there are only a few kinds of marketing done. For example, Chanel has created a legend of the founder, Dove, LV, Hermès and E-viian have created a story for the brand, emphasizing handmade, endorsed by celebrities, or engaging in circle marketing. However, these are of little significance to Hongqi, a brand with a special history and special significance. Besides, marketing and product can do one of the two things well. ”

"Then what if you do both?" Li Fanyu asked with a slight smile.

"It's all done less. Zhou Qingyu smiled and shook his head.

"I think I can try," Li Fanyu retracted his gaze, looked at the broad road ahead, and muttered.