Chapter 280: Small Publicity
Within two minutes, the hotel staff were all meeting in the lobby on the first floor.
All of them combined, including cooks, security guards, and cleaners, there are only thirty-two people.
Everyone looked at Zhang Xuechu curiously, curious about what they were suddenly called to do.
Xu Fang even heard some people talking about whether the company was going to close down, and now give them a preventive shot.
"Comrades, I believe everyone knows the situation in our hotel. As the situation deteriorates, losing money month by month, and struggling, it once became a joke in the catering industry. There are even many rumors that in two months, our hotel will close down due to poor management. I know that many people have lost faith in our hotel. ”
Hearing Zhang Xuechu say this, the staff's expressions changed, the boss said this, is it true that the company is going to be dissolved?
Taking in everyone's expressions, Zhang Xuechu said with a smile: "However, all the qiē will begin to change today! Today, we have invited the chief chef - Xu Fang! The two main dishes of our hotel before are now made by Xu Fang, and among the customers who ordered last night, the praise rate reached 100%, and in one night, a few tables of repeat customers were brought in! I believe that with Xu Fang's joining, our hotel city will go to a higher level, everyone is welcome!"
Everyone was shocked when they heard this, and they applauded one after another, looking at Xu Fang curiously.
"As for the company's capital chain is broken and about to be dissolved, I solemnly say it here, it's all nonsense! Just a few days ago, our hotel had a new round of investment, and the investment amount reached 80 million!"
Although Zhang Xuechu is talking nonsense, looking at her determined appearance, even Xu Fang, who knows the roots, was almost deceived by her, not to mention the employees.
Zhang Xuechu's voice was very powerful, and with her long legs, she looked very imposing, and her voice continued firmly: "Then, the capital injection team also invited a think tank to formulate a set of business strategies. Proven by our multi-faceted approach, this strategy is a good fit for our hotel. As long as we work together, our hotel will definitely go to a new height!"
"Okay!" After being suppressed for so long, suddenly hearing these good news, the eyes of all employees were very excited.
"Starting this month, everyone's monthly salary will increase by 500, and now they will start to work hard, and if their performance is good, they will be given another bonus!" Zhang Xuechu said in a loud voice.
Whoa-
The hall burst into applause!
Looking at the energetic staff, Zhang Xuechu also had some feelings in his heart, and said with a smile: "Then let's work hard together! The security guards cooperate with the cleaning and pump water to wash the square at the door, and the speed should be fast." Xiao Luo, you turn on all the lights in the hotel!
With Zhang Xuechu's order, everyone immediately went to work with enthusiasm.
Looking at the passionate crowd, Zhang Xuechu was a little relieved and excited.
Everyone's speed was fast, and after an hour, the door was already washed out. The security guards were asked to take a shower and rest, and the company was open as usual.
At this moment, it is more than twelve o'clock, which is the peak time for dining.
When some people saw the small square in front of the hotel, and even the parking lot had been washed out, they were amazed.
Many people entered the hotel, just praised a few words of cleanliness outside the door, and saw the beautiful hotel lights.
One person has obviously been here a few times, looking at all kinds of lights in unison, and said in surprise: "Hey, that's good, this light hasn't been turned on for more than half a year, right?
Yingbin also received instructions from the leader, and replied with a smile: "It looks good to drive, and everyone is comfortable to watch." ”
"Yes, the door is really clean, and it is comfortable to look at. This lamp is beautiful and classy!" one person praised.
After Wang Tiantian and Zhang Xuechu finished the meeting, they didn't go back to the office, but just wandered around the hall on the first floor. Listening to their personal evaluations, the two of them also had a strong sense of satisfaction in their hearts.
The time of the day flies by in a snap of his fingers, and Zhang Xuechu will often ask the customers who come out how the meal is today.
Without exception, everyone who ordered the main dish was full of praise for this dish, and Zhang Xuechu, who listened to it, felt that it was too worthwhile to hire Xu Fang.
Xu Fang stayed in the kitchen all day, at ten o'clock, Xu Fang felt a little tired, made two dishes for himself, brought them out and wanted to go to the small hall to eat, and then saw Zhang Xuechu and Wang Tiantian in the hall on the first floor.
"Mr. Zhang is good, Manager Wang is good, you are still working so late. Xu Fang couldn't help but be stunned when he saw the two, and greeted him with a smile.
"Hey, I'll go back later, how about dinner? I happen to be hungry too, so I'll have some food with you." Manager Wang, go get three beers. Zhang Xuechu commanded.
"I'll stir-fry two more dishes, soon. ”
Xu Fang also returned to the kitchen, found a large plate of cooked beef, and mixed a cold dish.
Three people, four dishes, one beer per person, very suitable for such a hot place in Minnan Province.
"Xu Fang, are you tired today?" asked Xu Fang Zhang Xuechu with concern.
Xu Fang nodded and said, "Well, it's really tiring to stay in the kitchen all day." But it's not too busy, and the ordering is not much more than expected. Mr. Zhang, did you advertise the hotel today?"
"How can it be so fast, I haven't figured out how to publicize it. Wang Tiantian said.
Zhang Xuechu also nodded and said: "It's really not good to think about it, today I said that there are funds to invest, but it is only to stabilize the morale of the army, in fact, we have not much liquidity now, and we need to be cautious about advertising." ”
Xu Fang was a little anxious, and when you thought about it, the daylily was also cold, so he had to make a plan: "Mr. Zhang, in fact, some advertisements don't cost much." For example, the door of our hotel, cleaned so clean, can it be used as a gimmick? The lighting inside our hotel is all turned on, which is also a highlight to attract the attention of customers. You can write an advertorial to say that our hotel is back in the air and ready to show its strength in the restaurant industry!
"If this advertorial is well written, there are still many small media in Fuzhou City, and there are few news materials at ordinary times, and a trivial matter in the city will break out. Try to let these media pay attention to our hotel, let them hype it, which is also a kind of propaganda. ”
"Then in the city's major forums and post bars, please fill the water army, write how clean our hotel is, how luxurious the decoration is, how beautiful the lighting is, and then brag about the taste of the rice, and then find some water army to post under the post, which is another kind of publicity. ”
"The total cost of these propaganda is at most 2,000 yuan, or even less. But I think it will definitely add some customers to the hotel. ”
Listening to Xu Fang's eloquent talk, Zhang Xuechu's mouth couldn't help but open wide, each of these things Xu Fang said was very reasonable, and it seemed very simple to do. But it was so easy, but she didn't have a clue at all, and couldn't help but praise: "This idea is absolutely amazing!"
Wang Tiantian was also a little surprised: "Hey, Xu Fang, if you don't want to be the chief chef, I thought you were the general manager." ”
"Don't dare, I'll just mention casually, hotel management still depends on you professionals. Xu Fang hurriedly waved his hand, he didn't want to take care of such a big industry as Xiulan Group, and he was not interested in the position of general manager.
"Yes, how long does it take to eat meat at night, you can eat, I'll bring the computer to write something, Xu Fang will help me see if it's suitable later." Zhang Xuechu flicked her chopsticks and went to the office to report her notebook.
The boss didn't eat it, Wang Tiantian was naturally embarrassed to eat it again, and also reported her notebook, and the two girls sat together, struggling to write all kinds of advertorials.
Xu Fang didn't mix, he ate slowly, and at eleven o'clock, Xu Fang put away the plates, and then walked behind the two girls and looked at what the two girls wrote.
"Eldest sister, you can't write like this, others will look at it as our insider. This kind of post should be written from the customer's point of view. Don't go too deep and keep the content as simple as possible. Xu Fang saw that what Wang Tiantian wrote was wrong, and immediately taught him by hand.
Sure enough, after Xu Fang made the changes, the post looked quite natural.
"Xu Fang, can you help me see if there is a problem with this?" Zhang Xuechu asked, pointing to the document he had written.
Xu Fang took a quick look at it before he smiled and said: "Sister, do you have a little confidence in your hotel, you have to dare to brag! These are too bland, and everyone won't care." This kind of advertorial should be exaggerated as much as possible, and exaggerated from multiple angles, you should write like this......"
Under Xu Fang's hand-to-hand modification, the attractiveness of this advertorial was instantly increased several times.
"Yes!" Zhang Xuechu stretched out his thumb and exclaimed.
"That's me, Xuefu Wuche is talking about me!" Xu Fang said triumphantly.
After writing the post, Zhang Xuechu asked, "What should I do next?"
"This advertorial was published in the catering circle, deterring everyone, so that people in the industry will not come to smear us, and then release it in the financial, business, office and other sections of the forum, only these rich people are more likely to become our customers. These posts are posted directly on the post bar. Then send the content of the reply to the water army, and let the water army brush the reply regularly. Xu Fang patiently explained to the two women: "We have few sailors this time, and we can contact people directly on the treasure network, and the price is very cheap." ”
After all these people's posts were sent, Zhang Xuechu had some gains and losses: "Xu Fang, it was posted so late, do you think it can attract people?"
Xu Fang said firmly: "Definitely can, and we don't care about it after sending it, we have a water army for three days, and everyone can see it during the day tomorrow." Don't worry about it, this little cost investment, don't expect to make the business explode, and when we have a little spare money, I will teach you to spend money to buy some tall and useful advertising. ”
"Cheng, if the hotel can develop, the bonus will never be less than you!" Zhang Xuechu assured.
"Then thank you Mr. Zhang, it's so late, I have to go back first, tired. Xu Fang stretched his waist and walked towards the door: "You two also rest early!"
After Xu Fang left, Wang Tiantian was surprised: "Mr. Zhang, where did this guy get so many ghost ideas." ”
Zhang Xuechu shook his head: "How do I know, but these ghost ideas seem to be of great use." Let's go, let's go back too, rest early today, and see how much revenue can rise tomorrow. Come early tomorrow and contact some small media and ask them to help promote our hotel. ”
"Okay!" Wang Tiantian is also looking forward to tomorrow's revenue.