Chapter 807: Price Increase
There are two plans, one with an investment of 1.5 billion yuan and the other with an investment of 1.8 billion yuan.
These are just two very ordinary plans of the Su Group, and the total investment amount has reached 3.3 billion yuan, which is quite amazing.
However, whether it is 1.5 billion yuan or 1.8 billion yuan, it is not a heavyweight plan in the overall plan of the Su Group.
In other words, most of the current investment plans of the Su Group are more than one billion yuan, or one billion yuan is just a start.
And the investment amount of these two plans can only barely exceed the starting point, which can only be not very important.
In the overall investment of the Su Group, the investment amount of these two plans is too ordinary and completely trivial.
The reason why Liu Yueying focused on reporting these two plans to Su Yi was not because of the amount of 3.3 billion yuan, but because these two plans occupied an important position in the development of Su's Pharmaceutical Company.
Now Su's Pharmaceutical Company is in a high-speed development, and the sales volume of the drugs under its name is higher and higher day by day, constantly breaking the original record.
The high sales volume of these drugs will naturally create considerable revenue and profits, but at the same time, there is also a great demand for production capacity.
With the current production capacity of Su's Pharmaceutical Company, it is far from being able to keep up with the rising speed of these drugs, and if it does not want to solve it, it will face a huge capacity gap.
Therefore, it is necessary to spend 1.5 billion yuan to acquire a mature pharmaceutical company, which can increase the production capacity of Su's Pharmaceutical Company in all aspects, and can produce more drugs such as Xiushen Medicine.
The same is true for increasing the production capacity of eye drops, which are now very popular in the market, and in some places they are in short supply.
In today's society, there are too many people who need bright eye drops, just the myopia group, the number of them is very terrifying, although some people do not wear glasses, but it does not mean that they are not myopia, but they dislike the inconvenience of wearing glasses, dislike the trouble, they do not wear it, but their eyesight is also a problem.
In addition to myopia, there are many people who need Bright Eye Drops, such as cataracts, color blindness, color deficiency, and vision impairment can be repaired with Clear Eye Drops.
It's safe to say that at least half of the world's population needs to use Eye Boosters, because there are so many effects of Eye Drops, so many people need to use Eye Drops.
Moreover, even if there is no problem with the eyes, you can also use Bright Clear Eye Drops to relieve eye fatigue, and Bright Clear Eye Drops can make your eyes brighter and more beautiful, which is better than wearing contact lenses, and there will be no discomfort or side effects.
Because of this, the sales of Bright Eye Drops are so high, and they are far from reaching the limit.
As long as more and more people know about the effect of the eye drops, the sales will also increase, and the more people who know, the higher the sales.
According to the current trend, Bright Eye Drops are likely to develop into the most common items, and in the coming days, Bright Eye Drops may become a must-have eye drop for everyone, perhaps one out of two people will use Bright Eye Drops.
Therefore, the future sales of Bright Eye Drops are very impressive, and no one can say to what extent the sales of Bright Eye Drops will rise.
This time, Liu Yueying invested 1.8 billion yuan to increase the production capacity of eye drops, which is the plan that Sushi Pharmaceutical Company must complete.
Now the production capacity of eye drops has been increased to 3 billion, and 8.3 million bright eye drops can be produced every day, which can temporarily meet the market demand for a period of time.
However, Su Yi believes that it will not be long before the current production capacity will not be able to meet the demand, and the sales volume of Liangqing eye drops should soon reach 8.3 million, and the production capacity will not be able to keep up with the demand.
And Liu Yueying also thinks the same, so in her plan, she is still ready to invest heavily to continue to comprehensively improve the production capacity of eye drops.
In this regard, Su Yi was very supportive, and after reading the plan, he directly approved it and asked her to hurry up and arrange it.
After that, he stayed in the company for a while and then left.
Subsequently, Su Yi came to Yeluo Group.
As soon as he arrived, Concubine Luo and Night Charm began to prepare for a meeting, a meeting of only three people.
In the conference room, Concubine Luo took the lead in talking about the focus of the meeting: "After this period of market research, consumers have been psychologically prepared for the price increase of the Dream Rose series, and it can be said that they can accept the price increase, as long as they don't rise too exaggerated at one time, so I think the Dream Rose series should increase in price." ”
"Do you have a different opinion on the price increase of the Dream Rose series?" Su Yi turned to Night Charm and asked.
Hearing this, Night Charm replied: "Although she and I have different opinions on many things, I support the price increase of the Dream Rose series, and the Dream Rose series should indeed increase in price." ”
"You're right, a moderate price increase is also good for brand value. After Su Yi said this, he continued to ask, "But how much do you think the price of the Dream Rose series should be increased?"
Luo Fei analyzed: "On the question of how much to rise, the opinions of consumers must be taken into account, and the range of price increases must be within the range of consumer acceptance, not too high." ”
"But it can't be too low, and if it's too low, there is no point in raising prices. Nightglow added.
Su Yi agrees very much with the opinions of the two, the price increase of the Dream Jewel series cannot be careless, and must be decided according to the market, rather than directly and blindly increasing the price.
However, for the price increase, Concubine Luo and Ye Mei have already made a lot of preparations, and they have done a lot of investigations, as for the price increase, they have already made a decision, just waiting for Su Yi to make the final decision.
"It's a negotiated price that you can look at and then decide. Nightglow pulled out a document.
Su Yi took the document and read it, this document has a lot of research and analysis about the market, there are too many data, and he didn't have the patience to read it all, so he directly looked at the final price.
In the proposal, the prices of the three products of the Menggui series have all been increased.
Originally, the ex-factory price of Dream Rose Shampoo and Dream Rose Body Wash was 40 yuan, and the retail price in the market was 50 yuan, but after the price increase, the factory price was 60 yuan, and the retail price was 72 yuan.
The original ex-factory price of Menggui toothpaste was 20 yuan, and the retail price was 25 yuan, but after the price increase, the ex-factory price was increased to 30 yuan, and the retail price was 36 yuan.
Whether it is the ex-factory price or the retail price, the price increase is between 40% and 50%. (To be continued.) )