Chapter 808: Progress of New Products
In the proposal drawn up by Concubine Luo and Night Charm, the price increase has reached more than 40%.
However, the previous pricing of the Dream Rose series was not too high, even if the price increase reached 40%, the actual price would still not be too high.
After the price increase, the profit margin of the Dream Rose series will also be greatly improved.
After all, after the price increase of the Mengzhu series, except for the change in taxes, other costs have not increased.
After deducting taxes, the rest is profit, and the profit margin will naturally increase, which is very normal.
After the price increase, the profit of Dream Rose Shampoo and Dream Rose Body Wash increased from the original 20 yuan to 38 yuan, and its profit margin was about 63 percent.
The profit of Menggui toothpaste has increased from 12 yuan to 20 yuan, and the profit margin has exceeded 66%.
Therefore, after the price increase of the Menggui series, both the profit margin and the profit of a single piece have been greatly improved.
After thinking about this price increase for a while, Su Yi still felt that it was very reasonable, and this was the price increase finally decided by the professional team after many investigations, so naturally there would be no problems.
"I support your decision, and I think the price increase is very reasonable. Then, he said.
Regarding the price increase of the Mengzhuo series, I believe that most consumers are acceptable, and the sales in the early stage may be affected somewhat, but the impact will not be too great.
As long as it takes a long time, consumers will slowly accept the price increase, and the sales of the Dream Rose series will rise quickly, not to mention, the sales of the Dream Rose series itself are on the rise, and now the price increase will not make the sales of the Dream Rose series decline, but the rise rate will be slower, but in general, the change will not be too big.
"When do you think the price will be officially raised?" asked Su Yi.
Concubine Luo replied: "Regarding the price increase, I think the price increase can be officially increased from next month." ”
"Is it so fast, don't you have time to prepare? Su Yi asked.
This time it was the Night Charm who answered, she said with a smile: "This is not fast, we have made full preparations for the price increase of the Dream Rose series, and we have already noted this in the agency contract with the channel provider, so the channel provider will cooperate with us to increase the price, not to mention that these channel providers are eager for us to raise the price, so that they can follow the price increase." ”
"As long as there is no problem on your side, then I will start to contact the channel provider and sign a new agency contract with them. Nightglow continued.
Hearing this, Su Yi said directly: "There is no problem on my side, since you all think there is no problem, then do it like this, do what you want." ”
"Okay, I will communicate with the channel provider to ensure that the ex-factory price and retail price are within our control. Nightglow said confidently.
Hearing this, Su Yi couldn't help laughing: "It seems that our right to speak is not small!"
"Of course, the Dream Rose series is not a new product that has just been launched before, with the support of the Dream Rose series, channel providers also need to look at our faces, and the right to speak is in our hands. Speaking of the back, Night Charm couldn't help but laugh.
Indeed, what Yemei said is the truth, and now Yeluo Group has a great position in the industry with its Dream Jewel series, and it occupies a great voice in the channel business.
After all, the Dream Rose series is supported by Ning Yingxue, if you don't have a good relationship with Yeluo Group and lose the sales qualification of the Dream Rose series, it is equivalent to losing Ning Yingxue's fan group, which is a very large group, and the channel business can't pay attention to it.
In this way, Yeluo Group's position in the industry and in the channel business is rising, and the weight is quite light, so it can naturally occupy the initiative in many things.
Even if it is Lianjie Company, it is helpless to do anything about Yeluo Group now, and can only watch this thorn in the eye grow stronger and stronger, but it is helpless.
In order to deal with Yeluo Group, Lianjie Company has done too many things, such as researching the Mengzhu series, wanting to imitate products with the same effect, investing a lot of resources for this, and spending a lot of money to poach a lot of personnel from Yeluo Group, but in the end there is still no result.
In addition, Lianjie Company also smeared the Dream Rose series on the Internet, trying to discredit the brand, but due to the launch of Ning Yingxue, the plan went bankrupt directly.
Lianjie Company has done too many things in order to bring down Yeluo Group, and all dirty methods have been used, but Yeluo Group is still growing step by step and slowly swallowing up market share, which makes Lianjie Company can only watch and be anxious, but there is nothing to be done.
Su Yi is clear about what Lianjie Company did, and they all remember this account and have not forgotten it.
It's just that now Yeluo Group is in the development period, and there is no spare strength to deal with the behemoth of Lianjie Company, and there is no effective way to deal with Lianjie Company for the time being, so this matter can only be delayed for a while.
Of course, it's just a temporary let-down, and it's not just that.
As long as Yeluo Group continues to develop and occupy more market share, Lianjie's share will be further reduced.
If the enemy disappears and I rise, Lianjie Company will eventually be surpassed by Yeluo Group, and it will be replaced by it, and it will be easy to deal with Lianjie Company at that time.
Therefore, if you can't bear it, you will make a big plan, and now what Yeluo Group wants to do is to develop with all its might, instead of trying to find a way to deal with Lianjie Company, which will only hurt both sides and be reaped by others.
At this stage, Yeluo Group only needs to guard against the resistance of Lianjie Company, and the rest of the thing to do is to concentrate on expanding market share, which is the most important thing to do.
Next, Concubine Luo took out another document: "This is the experimental report of the newly developed product, you can take a look." ”
"Oh, good. Su Yi took the report and began to read it.
As for the new products of Yeluo Group, preparations have been made for a long time.
This new product is also developed based on Dream Rose, that is, it also belongs to the Dream Rose series, but in terms of detergent.
In the test report of this new detergent product, the data are very good, fully meeting the previous expectations, and even far exceeding the expected results.
According to the report, the detergent product was very successful and, according to the schedule, it will soon be ready for mass production and ready to be launched on the market.
"Very good, it seems that the company will be able to launch new products soon, right?" After reading the report, Su Yi said with a smile.
Concubine Luo and Night Charm both nodded, both of them attached great importance to the company's new products, otherwise the progress of new products would not be so fast. (To be continued.) )