Yang Fan filmed endorsement commercials for Giorgio Armani and Nike, which was a big deal for Yang Fan, and it was his biggest commercial endorsement after endorsing Hummer. Winning these two advertising endorsement contracts also means that Yang Fan has officially entered the ranks of superstars in terms of personal influence and image. In the future, in many big cities around the world, you can see advertising videos and huge advertising portraits of Yang Fan endorsing these two brands everywhere.

Beck came to Manchester from Germany, and as Yang Fan's agent, he naturally attached great importance to these two advertising shoots, and he needed to personally participate in and check them.

"I was approached by a Chinese company and wanted to ask you to endorse their products. Baker revealed a message to Yang Fan.

"Which company is it and what does it do?" Yang Fan asked with interest. So far, several of the brands he has endorsed are international brands, but this does not mean that he is not interested in endorsing domestic products in China. Even Yang Fan is still very happy to endorse his own products, while legally earning commercial income, his image and influence can bring profits to Chinese enterprises, for this kind of thing, Yang Fan is naturally happy to see.

"A confectionery company. Baker said.

"Candy company?" Yang Fan was surprised. He really couldn't figure out what his personal image and the work he did could have anything to do with candy.

"That's right, it's a candy company. Baker smiled and said, "However, it's not an ordinary candy company, they make medicinal candy and protect the throat." ”

Yang Fan was stunned for a moment, and then the expression on his face was very exciting, and he said, "Is this company called 'Silver Throat'?"

"Ah, so you know. Baker nodded immediately, "It seems that this company is not lying, they are indeed very well-known in China." ”

"It's very well-known indeed. Yang Fan smiled.

Seeing Yang Fan smiling unnaturally, Baker asked, "What's wrong?"

"No, no, no, this company is a big brand in China, that's right. "However, I don't plan to endorse their products." Reject them for me. ”

"Why?" Beck didn't understand, "There's a problem with their product?" "If that's the case, then naturally he can't endorse it, as a German, Beck is very strict in doing things, and he knows the prudence of a celebrity to endorse a certain product.

"It's not that there's a problem with the product. The product is fine. Yang Fan snorted, he really didn't know how to explain.

"What is the reason for that?" said Beck, and the Germans' stubbornness was evident at this point. He needed an explanation.

Yang Fan scratched his head and said, "Ronaldo has endorsed their products, you know this." ”

"Ronaldo?" Baker said in surprise, "I haven't heard of it, I just heard from them, and now Kaka is also endorsing their products." For Baker, in addition to the fact that the endorsement fee from this company is indeed not low, another reason why he is keen to promote Yang Fan's endorsement of this product is that Kaka is also the image spokesperson of this product, which makes Baker psychologically more acceptable. After all, Kaka is now in full swing, and the products that can be recognized by the marketing team behind Kaka should be credible, and endorsement with Kaka is also a help to Yang Fan's personal image, not to mention that this is a Chinese company, Baker knows how popular Yang Fan is in China now, and it is appropriate to endorse a Chinese company.

Yang Fan saw that Baker really didn't know that Ronaldo had endorsed Silver Voice, so he confirmed the previous rumor.

He briefly told Baker about the rumored story between the Silver Throat brand and Ronaldo and Kaka, two Brazilians.

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In 2003, when Real Madrid came to Beijing to play a business game, the media found a Spanish middleman and contacted Ronaldo, no one knew what the company and the middleman said, but the middleman told Ronaldo that a business friend invited him to a private banquet and promised to give Ronaldo hundreds of thousands of euros, and Ronaldo went. This money is equivalent to an appearance fee. The company sent someone to pull Ronaldo from the Beijing Hotel where he stayed to the Chang'an Club, and it took less than an hour to take pictures with the meal. At that time, they took a photo with Ronaldo, and asked the 'alien' to wear a jersey printed with 'Silver Throat Throat' and take a photo with a box of medicine, Ronaldo asked vigilantly, 'Don't you want me to be the image spokesperson?' The intermediary said that it was not the image spokesperson, and Ronaldo readily agreed to take the photo.

At that meeting, it was rumored that Ronaldo was still very pleasant, and he was full of praise for Chinese food. Because no one mentioned anything about endorsement to him during the meal, he went to take a photo for the reason of eating, and the photo taken by Ronaldo wearing the jersey was not told for commercial use, only the internal publicity of the company. Generally speaking, what does internal publicity mean, for example, the boss uses it to treasure, makes a photo album within the company, or something, but does not publicize it publicly.

After eating and taking pictures, Ronaldo left happily.

After a while, Ronaldo's advertisements wearing a silver throat jersey and holding a box of silver throat tablets, smirking and showing big teeth began to be broadcast in prime time on major TV stations in China. So far, the ad has been used for several years, and Silver Throat has given Ronaldo a total of $300,000. This is the 'endorsement fee' that Ronaldo gets.

On top of that, Ronaldo has never been aware of the fact that he endorsed the brand.

Later, a Chinese company went to Madrid to talk to Ronaldo about endorsements, and talked about the silver voice advertisement, they said that they couldn't understand why Fei Luo would shoot such a shoddy advertisement, and Ronaldo knew for the first time that he was the image spokesperson of the silver voice.

It is rumored that Ronaldo was so angry when he learned about this that he lifted the chair he was sitting on and threw it outside the house. Later, about a week later, Ronaldo fired the agent who had been to China with him, and he suspected that the agent had taken money here to deceive him.

Ronaldo then went into a lawsuit with Silver Throat, accusing the company of using his image rights by deception. This matter was in a uproar for a while.

After that, Silver Throat was forced to stop using Ronaldo's 'endorsement advertisement', but they were also very interesting and seemed to be particularly fond of the Brazilian star, and in 2007, Silver Throat held a high-profile press conference to announce the signing of Brazilian golden boy Kaka. This time the operation is completely different from the last Ronaldo, and he does things according to the contract. Kaka's agent revealed in Italy that the silver voice was very sincere and offered a price of 13 million yuan for two years. According to the introduction of Yinyanzi, the company has a good social image in China, so the broker did not dwell too much on the price, and it was more refreshing to help Kaka take care of it.

After Ronaldo found out about this, he was even more furious. It was even rumored that Ronaldo questioned why Kaka cooperated with this company that had "hurt" him, and Kaka had to explain to Ronaldo that he didn't know that he had endorsed the brand before......

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Of course, for Yang Fan, he has no special opinion on the silver throat deceiving Ronaldo in this way and using Ronaldo's portrait rights, such things are not uncommon in China, and he is not too surprised, because many celebrities have been used without knowing that the portrait rights, he just thinks that the 'aliens' are so pitiful, so he was fooled.

He didn't have any bad feelings about the silver voice, he just didn't like it. The reason why he refused to endorse the silver voice was that the company's endorsement ad was simply miserable, and the endorsement ad of Kaka's sunny and handsome superstar was almost the same as Ronaldo's original advertisement, wearing a jersey printed with the words silver throat, holding a box of silver throat, smirking and showing his teeth. You can be as stupid as you want, this is simply ruining your image. It is said that this was the brainchild of Silver Throat's business development department, and it will continue to do so.

Yang Fan really couldn't imagine what it would be like if he was also like this with a box of silver throats, smirking and showing his teeth. It's definitely even more miserable.

"God, how could such a thing be?" exclaimed Baker, incredulous.

Yang Fan shrugged and didn't say anything.

After listening to the story told by Yang Fan, Baker also expressed his support for Yang Fan's decision for the first time, and the reason for his decision was naturally the fact that Silver Throat was suspected of deceiving the use of Ronaldo's image, in the eyes of this German, such behavior is unforgivable, a company can do such a behavior, and cooperate with such a company, which will even affect Yang Fan's personal image.

Although the reasons for refusing to cooperate with Silver Throat are different, the two finally reached a consensus.

"Still, I want to be able to endorse a Chinese brand. "And I hope it can be China's own brand." ”

"I'll keep an eye on it. Baker nodded, he supported Yang Fan's decision, in his opinion, as China's most famous sports star, Yang Fan naturally needs to endorse his own products. This is not just about earning endorsement fees, but also about an image need. Of course, Baker is not worried about this at all, Yang Fan is now becoming more and more famous, and more and more Chinese companies will definitely take the initiative to contact Yang Fan to ask for endorsements for their products.

Sure enough, almost a day later, Baker was contacted by a Chinese computer brand that it wanted to ask Mr. Yang to endorse their products.

Baker also decided that after Yang Fan finished filming the advertisement for Nike and Armani, he set off for China to find an endorsement invitation for investigation and negotiation. After what happened to the silver throat, he was now cautious. Of course, what makes him more relieved and satisfied is that he knows this computer brand, which is a relatively well-known and good big brand.

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Just when Yang Fan was busy filming a commercial for the Nike brand, on October 7, 2008, "French Football" magazine officially announced the 30-member list of candidates for the 2008 European Golden Ball Award.