"First of all, I would like to explain the price of the A8L. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

Li Fanyu stretched out a finger and shook it gently.

"As you may know, the A8L is a model developed and rolled off the assembly line when Zhengxin was established less than a year ago and was still in the growth period. At that time, the idea was to develop a model that could be the flagship of the Audi brand and reflect the highest level of craftsmanship of the company at that time. The results speak for themselves, and we did it. ”

Speaking of A8L, the pride on Li Fanyu's face was beyond words. He probably didn't even notice that his chin was slightly raised when he said this.

Click.

With a shutter sound, the corners of Li Fanyu's mouth hooked slightly.

There was a slight confusion in his eyes, as if he was reminiscing about that time, and said: "At that time, Zhengxin only had four production lines, and two of them had been in service for more than fifteen years.

Moreover, at that time, Tiancheng Industrial Park had just been completed, and the strength of the spare distribution suppliers was also there. It can be said that at the beginning of the A8L project, whether it is in terms of production capacity or in the supply of accessories, Zhengxin wants to make a luxury car, which seems to be a difficult thing to compare. But we did. ”

"We have no experience in developing luxury models, so in addition to the main design, it is all explored by the engineers and designers of the company and the supporting company.

I'll give you an example: at that time, the buttons of the electronic control system in the A8L car were provided by Boyuan Company in the industrial park. How did this set of keys come about? It was my college classmate, Miss Cheng Ke, the product manager of Tiancheng Boyuan Branch, who tested each button with her fingers more than 10,000 times, grinding the ten fingers to the point that there was no skin, just to find the most perfect damping and key feel. There were many more such examples at the time, so I won't list them all.

At that time, our production line was backward, and the assembly process was very different from that of the A8L in the same class.

Under such circumstances, we have implemented a set of inspection standards that are stricter than any car company in the market within Zhengxin and in the industrial park. Under this standard, at that time, every A8L had to have an engineer responsible for every step of the production and assembly.

You can also take apart any A8L with a production lot number before the 2017526, and all the assemblies and frames, including the engine and gearbox and even the suspension and braking systems, are stamped with the approval signatures of our engineers.

It can be said that when the assembly process and production capacity were extremely low, we used almost handmade standards, with one person, one machine, one person and one car in a responsible way, to create the only flagship product in the Chinese automobile industry at that time, which could compete with Mercedes-Benz, Europa League, Mercury, such international first-line automobile brands!

You can think about the hardships of doing R&D in that environment, and you can also think about the costs of production in that environment.

Although the price of the A8L flagship version is more than two million, I can tell you with a pat on my chest that the A8L is a project established entirely to confirm the luxury-level positioning of the Zhengxin Audi brand and to set a benchmark for national automobiles! For such a goal, the cost and price we pay may be three or four times more than that of mature foreign models! But our price is almost the same as theirs!

The more Li Fanyu spoke, the more rapid his tone became, and the more he spoke, the more passionate his tone became!

In the end, under the echo effect of the small auditorium, everyone present felt quite deafening!

The A8L has now been designated by the State-owned Assets Supervision and Administration Commission as a state protocol car, and has become the travel car for the chief officials of the Chinese Ministry of Foreign Affairs in foreign countries. It can be said that this car and the small national flag on the front of the car in the news are the pride of the Chinese people.

But they really don't know about these trivial matters in the R&D and production process!

After saying this, several reporters even put down their voice recorders and cameras and began to applaud vigorously.

Zhengxin has developed too rapidly, and has never heard negative arguments in the industry whether it is products or operations. It can be said that this is a company that has grown up with criticism.

But it is good to say that Zhengxin is rough in development, whether it is to say that Zhengxin makes quick money, or whether it is to say that Zhengxin has made a lot of money regardless of the entire national automobile industry. But as far as self-improvement is concerned, no one in the industry can say anything thorny!

Because what Zhengxin did, they didn't do!

But in the midst of such a scene, a discordant voice sounded again.

Bang Bang

With a few slow and abrupt applause, Peng Zhenghua spoke again, "Li Dong's speech talent is very good, and he has such eloquence and sophistry at a young age, which really makes people can't help but praise Jiejun." But ......"

"Mr. Peng, don't worry, I haven't finished my words yet. Li Fanyu is very learned, and he directly returned the incident where he interrupted himself just now.

Without giving Peng Zhenghua a chance to speak, Li Fanyu immediately said: "Let's talk about Mr. Peng's second question just now, whether the Land Rover Range Rover is hyped by pricing." ”

As soon as he said this, the reporters' ears pricked up.

It can be said that what Peng Zhenghua said just now is too obvious. But they directly threw out all the questions that reporters wanted to ask but had concerns.

So these reporters picked up voice recorders and shorthand books one after another, and began to wait for Li Fanyu to answer.

Li Fan stared at Peng Zhenghua's eyes stupidly, and said word by word: "That's right, we are hype." ”

Wow!

I'll go!

Madden!

The reporters present were excited!

Hype attracts attention to this kind of thing, and almost every company will do it more or less, but Li Fanyu's outspoken admission of hype is too rude!

But this hype is not based on creating something out of nothing and deliberately amplifying the hype. We just want this Range Rover to become a benchmark and a new standard in the Chinese luxury SUV market! I don't dare to admit such hype!"

"That's a nice thing to say!" Peng Zhenghua saw the reverence on the faces of the reporters around him, and secretly said that this kid has such a powerful mouth!

He snorted coldly and said loudly.

"Of course!" Li Fanyu immediately replied, "I'm going to answer your third question now." Is Range Rover malicious competition or not? Yes, but how did this malicious competition come about? It was produced under the price monopoly of your foreign companies and the huge profits of the high-end models you sell in China compared with those of foreign countries!

You just said that the manufacturing cost of the Pilot is almost the selling price of the Range Rover, so I ask you. Do you dare to make your production catalog, assembly cost price and zero distribution price public, and let everyone help you calculate whether the cost of piloting is so high!?"

Vehicle production catalogues and alternative assembly prices are core trade secrets for any car company. ”

Li Fanyu pinched a sword finger and unceremoniously pointed at Peng Zhenghua's nose, "We are believing, do you follow Richon?"

"This!" Peng Zhenghua was speechless, and wanted to argue two or three times, but he felt that he couldn't talk about it, so he could only exhale heavily.

Not to mention that he is a group CIO who can't touch the detailed production costs at all, even if the CEO of the group is here, he doesn't dare to make hard steel with this domineering guy in front of him!

Seeing that he didn't speak, the corners of Li Fanyu's mouth were slightly checked.

Immediately, he made an angry and awe-inspiring look, and looked around at the reporters present, "I'm not afraid to tell you that in terms of configuration and manufacturing technology, Range Rover is definitely not inferior to Riccohen's pilot." In my experience, the cost between the two is not too different, and the cost will not be 100,000 yuan. But the price difference is three times!

Of course, the cost of pilotage is my subjective conjecture. If Rickorn thinks my speculation is defamatory or infringes on your company's reputation, you are welcome to sue. But there is one thing, you have to come up with your production catalogue and cost details to contradict me.

As for Mr. Peng's claim that Range Rover cut corners, we will also reserve the right to protect the reputation of Zhengxin Group and Land Rover brand. However, it is too early to say whether it is really cutting corners, and it can be left to the market to verify!

At the end of the day, don't be afraid to tell Mr. Pang and you that Range Rover doesn't lose money selling at its current retail price. Even at this price, we can still make more than 15 percent of the profit on Range Rover sales!"

After saying these words, Peng Zhenghua had already greeted Li Fanyu's ancestors for eighteen generations in his heart.

Damn!

Who can take their company's core secrets to court in order to talk to you about this?

And you Land Rover has just been established now, and Rickorn has always been the hegemon of the luxury SUV market, suing you to brush your popularity and prestige?

Only fools will fall for you!

And......

As soon as the Range Rover rolled off the assembly line, Riccoen had already bought the entire Range Rover for disassembly. According to the current zero-allocation price standard, it is not difficult to reverse the cost of Range Rover. Realistically speaking, Range Rover doesn't cost much.

Range Rover's profit is well known to the competitors present – between 40 and 45 percent.

But Li Fanyu's slippery head is more than 15 percent.

That's shameless!

It sounds like a lot, but Nima's 40 percent and 60 percent are more than 15 percent!

Looking at Li Fanyu's contemptuous gaze at him, Peng Zhenghua wanted to refute a few words, but he felt that no matter what he said now, he would be at a disadvantage.

So he gritted his teeth fiercely and squeezed out a "hum!" from between his teeth.

In the midst of the uproar of the reporters who were not afraid of big things, they turned around and left like a water dog.

Li Fanyu looked at his back, smiled at the audience, and spread his hands innocently: "I didn't want to be more serious just now, everyone also saw it, I was forced." ”

Peng Zhenghua, who hadn't walked out of the door yet, staggered, his cheeks twitching. suppressed his anger, and left as if he were running away.